Building Online Traffic And Conversions
It’s 2017 and you need web traffic damnit! How’s that for an opening 🙂
It’s no secret, if you have a business, you need traffic.
Everyone is looking for the best traffic resources for your website.
It doesn’t matter if you’re trying to get someone to buy a product, sign up for a newsletter or simply wanting others to read an article or try an app, we need traffic to build conversions. But what are the best traffic resources online? What are the best traffic solutions in your niche? That is the real question because traffic growth and success from that traffic is based on your niche and the market you belong to.
I’ve seen hundreds of articles and list with the same traffic resources. You’ve likely seen them before, we all have. There’s nothing wrong with these traffic sources, but most of us already know the big traffic players. What about some new traffic sources please?
How about something different other than the same old grow your website traffic list?
While you will see some of the old same names in this article, you will get several you may not heard of which you can leverage to build your traffic. That’s a little different than what you’ve come to expect when you read the best traffic resource articles. Plus, I’m going to give you some more great traffic sources that you may have not known about.
I want you to leave this article with a whole new perspective on building traffic to your website, even with the same traffic sources you’ve come to know and love.
A LOT of research and knowledge went into the making of this article and it’s always appreciated. Let’s get to the board, time to discuss the best traffic resources online.
I see so many people, especially clients, not take advantage of their email list or they don’t have an email list at all. Building an email list is a vital resource for conversions and growing your website traffic.
You have to be creative with the way you get emails these days. People don’t sign up for email list like they once did years ago. Granted, but don’t think that you can’t turn a good email list into traffic and conversions.
Email marketing has one of the highest yields for successful conversion rates.
There’s a variety of different ways that you can build your email list. Creativity is the key. Newsletters, contest, software, tools, it all depends on the niche you’re in as to what you can use to build your list. However, any niche or market can convert. And if you can build a high quality email list, it can reward you for years to come. One of the best ways to build traffic and build conversions. If you don’t have an email list, start one today.
YouTube, well, it’s YouTube for crying out now. Here’s a traffic source you often see in the top 10 and for good reason. YouTube has a massive platform of users and potential customers.
Just like building an email list, YouTube can also work for anyone, any niche, any market. If you’re a web developer, SEO, marketer, you can use this platform to promote yourself and business.
Offer free advice and free tips. If you have a contractor website, auto body site, mechanic, YouTube can be an awesome platform for DIY or giving your niche expertise. You don’t need to have professional video graphics to make a great video. If you make a useful video to your market or customers, it will work.
With now over 11 years in Web Development, SEO and marketing, I love how videos convert compared to other online methods. I think that is a big bonus in any niche that you’re in. Videos rank great in search engines also. It allows you to become an authority figure in your niche and market also. If you know your stuff like you should, you can make videos work.
2017 is here and live video is going to be huge! You need a face for the brand. If you’re flying solo, it has to be you (unless you still want to hire a spokesperson at Fiverr for $5)
Start producing a video or two a week, host it on YouTube and make sure you link it back to your website. Make informative and useful videos, watch your website traffic grow in the process. And just a small tip before we move on, do make sure to keep an eye on your comments. And if you use Google Adsense now, you can use it on YouTube and make more revenue also.
Facebook is the web’s most powerful traffic resource. With over 1.6 billion users, it’s no wonder why.
If you’re not using Facebook a few times a day, you’re missing out. If you’re not posting at the right times of the day, you’re missing out. If all you’re doing is posting promotions on your page, you’re likely failing. Facebook marketing is not rocket science, but there’s tactics and techniques that can make you successful. Not only will you drive more traffic to your website than ever before, you can also convert.
You can utilize Facebook for web traffic in a number of different ways. You can use Facebook groups and Facebook pages. You can also use live video or Facebook ads.
I will say this, you need to be creative, unique, helpful and consistent.
For all the marketers, developers, SEOs and social gurus out there, Growth Hackers is an awesome platform to help you grow your brand, business, reputation and trust. And it’s a great platform to grow your traffic and conversions as well.
This is for a specific niche and you need some great written content to benefit from this platform, but the sky is the limit here. Growth Hackers has a great community of loyal readers and online web specialist that appreciate a great article like there’s no tomorrow.
There’s only a few dozen categories that your content can fall under but if you have the ability to write the kind of informative content that others love to share, you can make a name for yourself in this community that will benefit you for years to come.
Viral Content Buzz
This is another platform that I really enjoy using. Viral Content Buzz is a platform that allows you to post your content and have it shared by others. It cost nothing to join, you can do so for free. You’ll have to share some content yourself but it only takes a few minutes to share the work of others. And the content you’re sharing, it’s often good quality content.
This is a great platform to bring in new social media influences. I’ve met quite a few people here and it’s a great way to build social media shares on your articles. With social sharing being some of the top SEO ranking factors for 2015, it’s a great way to build up your SEO rankings on the content you share.
Now, unlike other specific niche platforms, Viral Content Buzz has a variety of different categories that you can place your content in. Business, cars, food, health, lifestyle, music and real estate are just a few of the many niches you can share your content in. It doesn’t take long to rack up some points of your own by sharing the content of others. It allows you to build your site’s social metrics up and you can meet some great people that can benefit you long-term. Certainly a win-win for building traffic and social influence.
Twitter is another platform that is considered to be one of the best traffic resources for your website. With nearly 300 million registered users as of this article, it’s a massive platform of opportunity for you and your business.
Twitter is actually one of our largest social media accounts that we have at over 23,500 followers.
Every week, we bring in a few hundred visits from Twitter alone and we don’t market here as much as we use to. Next to Facebook, it’s one of the best traffic sources from a social media source.
Just like any other social media platform that you use to promote and market, you have to take the time to develop relationships in Twitter.
You need to build up the value of your social media account on Twitter and the rest of your accounts as well. Once you know how to market your business on Twitter, you can grow a solid stream of traffic, leads and conversions. Here’s some great marketing tips for Twitter to help you get started.
If you already have an established account on Twitter, you have to take advantage of Just ReTweet. Just Retweet is exactly as described, it’s a platform that allows you to post tweets and have them shared by registered users of the website.
You can sign up with your Twitter account or an email account. You can sign up for free. All you have to do is take the time to retweet the tweets of others and you can earn points for doing so. You can use your points to have your tweets shared. Simple but effective.
Remember, on Twitter, having a tweet retweeted is a big benefit. When someone retweets your tweet, their followers can also see the tweet. This is why you should be encouraged to get major Twitter accounts to follow you.
We have a few relationships with people that have hundreds of thousands of followers. When they share our tweets, our tweet is in front of hundreds of thousands. While we know everyone won’t see it, the reach is still massive and often leads to a good spike in website traffic.
With Just ReTweet, you can also gain Twitter followers. We all know how important followers are. This platform can help you make a big impact on Twitter. And since your social metrics can play a role in SEO and rankings, this is a website that you can’t afford not to take advantage of.
For those of you that have never tried Outbrain, you need to get on board. Outbrain is a content marketing platform that can drive massive amounts of traffic to your website.
A large percentage of the world’s biggest brands use Outbrain and for good reason. This tells us that Outbrain is a winner. Outbrain has a monthly reach over 500 million and can be a major asset to any business.
Outbrain displays your content within their network of thousands of websites, giving you the opportunity to literally reach massive audiences quick and easy. Outbrain does have a free version, a WordPress Plugin that allows you to promote your own content on your site.
While Outbrain is a paid traffic service, I’m here to tell you that it can be worth the investment. Every niche and market is different but it’s well worth testing to see if you can benefit also.
Google Adwords is another effective paid way to bring targeted traffic into your website. The type of traffic you can target with Google Adwords is high quality. This is a great resource for new websites that haven’t had time to build organic traffic and rankings.
If you know the right keywords to target for your website, Google Adwords can be highly effective. Depending on your niche and market, your paid ads can be a few cents per visit up to $20 a visit and much more.
Also defined within PPC marketing, Google allows you to bid on specific keywords you want to target that can lead traffic to your website in hopes to accomplish a goal. This goal can be an email signup, to download an app or to sell a product.
Google advertising can get expensive though, especially if you’re in a competitive niche. For example, if you’re a lawyer, credit repair company or insurance agent, some of the keywords that you need to target can cost a lot of money per click. Some keywords can cost $5.00 a click, upward of $20.00 a click. Some keywords can be even more.
Google is the search engine giant, owning nearly 70 percent of all searches in the world. While a piece of the traffic pie will cost you, Google Adwords is one of the most effective ways to drive high quality traffic exactly where you need it.
Writers from all around the world call Hubpages home and some of the writers here earn upward of $1,000 or more. I know so because I’m one of them.
I’ve been using Hubpages for nearly 4 years and I’ve been making money there nearly the entire time. Hubpages is a great way to drive traffic to your website and earn some money on the side.
Hubpages has millions of visitors each month and you get access to your own subdomain there. The concept is simple, create content and get paid. You can earn money by visits to the pages you create there.
There’s a lot of benefits here, especially the great community that loves to make friends, relationships and read your content. You can use your content here to link to your website and create a steady flow of traffic anywhere you need it to go.
It is free to sign up for Hubpages. You can earn money from Hubpages, Google, Ebay and Amazon. This community is very engaging. It would be perfect for anyone or any niche that offers DIY or useful information. The benefit of writing on the Hubpage platform can’t be ignored either.
Their articles don’t rank quickly as they once did, but the community is powerful. It’s a great way to build some relative links and pass the value. Certainly worth creating an account and using to drive traffic to your own website.
If you’re a blogger, content marketer or business professional, you can build a steady stream of traffic to your website with a platform called Triberr. Triberr has a great community of big names in blogging. It’s the perfect location to benefit from traffic, but also making the type of relationships that can enhance your career. This is mainly a blogging community but there’s enough traffic and resources here to benefit other markets.
I’ll leave the terminology of Triberr out, you’ll learn what Tribes, Bonfires and Stream means later. These are just features of Triberr that allow you to connect with other influencers. None the less, this is a great place to share content and build your social empire. The more content to share and the more you connect, the more traffic you’ll see. Be sure to build authentic relationships, they can pay off now and later. It’s free to join.
When it comes to the best traffic resources for your website, how can you not mention Pinterest? I haven’t always been a big fan of Pinterest. I love what Pinterest has did of late.
We’ve seen a lot of changes over the last few months or so, these changes have been a big benefit to the users. Most of you likely have heard of Pinterest before, likely have an account there. Here’s some great marketing tips for Pinterest.
Depending on your niche and market, I’ve seen Pinterest work for conversions and I’ve seen it fail. Of course, Pinterest is a photo sharing platform. Artist, graphic specialist and photographers can all benefit from a platform like this. DIY ideas always do great on Pinterest, any stunning photo has the ability to be passed along all over the online world.
Just like any other social media platform, who you connect with and interact with is important.
You can build a steady stream of traffic on Pinterest. You have to take the time to build your account up, follow others and interact with the community. Again, Pinterest benefits some markets but not all, so make sure you test the waters there to see if this social platform will bring in a steady flow of traffic to your site.
LinkedIn is a another great social media platform that you can use to build business relationships and web traffic. LinkedIn is a B2B platform and some of the most pronounced business-minded experts call LinkedIn home.
If you’re a business consultant, business broker or a company that works in the B2B community, LinkedIn can be a great social platform to drive leads and traffic to your website.
LinkedIn is free to join but you can also get a premium account that unlocks more features. If you can afford the investment and you’re serious about building your business relationships, I suggest that you pay for their premium services.
LinkedIn is not for every market, but if you’re in the B2B market, it can be a great resource for traffic, leads, business resources and partnerships.
This is a traffic source that I’ve been using for years and it has always drove good traffic to my websites. Alltop is a popular platform that draws in a big crowd of readers. You need a high quality website though to even be considered here.
Alltop host some of the most popular websites in the world. If you sign up for a free account, you’ll be able to submit your website to Alltop. Once reviewed, you’ll be notified if your site has been accepted or declined. You can submit your website for free.
Alltop has dozens of different categories and covers nearly every niche and market. So anyone can use it. I believe you can even suggest a new category if you can’t find the one you need to attach to your website when you submit it.
If you get approved, you can always count on Alltop sending visitors to your website daily. And if you have great content, don’t be surprised if you create a solid stream of traffic.
Another social media platform that can be considered a great traffic resource for your website is Stumble Upon. Stumble Upon allows to submit content in dozens of different categories.
While most of you will be able to use Stumble Upon and find the right categories for your content, not everyone can. I’ve personally searched for categories for years and there’s quite a few that you can’t find. So the categories could be improved. Even so, you can see a great traffic stream for the content you share.
With Stumble Upon, readers are able to vote content up and down. The higher your content gets voted up, the more traffic your article will see. I’ve never been very active in the community but I’ve still seen decent traffic for this source.
I don’t think Stumble Upon is the best resource for conversions, but you can count on a solid stream of traffic. If you take time to be active in the community, it could lead to conversions, although I’ve never seen any personally. Even so, it’s often mentioned in the best traffic resources for your website.
For those of you that are writers or content marketers, this online traffic resource is another one that can drive traffic to your website.
Ezine Articles is a platform that allows you to publish original content on their platform. Nearly 500 thousand authors call Ezine home and for good reason, it’s a great platform to drive traffic to your website or blog.
Ezine has come under question recently by many SEOs. As you may know, content publishing platforms are also popular for their abilities to build links back to your website.
If you’re included links in your content, you may want to be careful. You have to be careful how you write your content also, it can’t be in a promoting manner, but there’s many creative ways to promote your site without actually promoting it, just be careful. None the less, Ezine articles has always been a great traffic resource.
While many press release websites have been downgraded over the years and for SEO purposes, they still continue to be among the best traffic resources for your website. PR Web is one of the top press release platforms in the world. There’s no question that PR Web can deliver massive amounts of traffic to your website.
PR Web is a paid traffic resource, the base package for one press release will cost you $99. I know for some of you, this may be out of the question and I understand. Even so, it can be well worth the investment. PR Web has a massive network of websites that display your press releases. If you have a new product or new app coming out, a press release from PR Web can give you the start you’re looking for.
PR Web offers a variety of different press release packages for you to choose from. While I won’t recommend them for SEO purposes, for traffic to your website, I highly suggest them.
Another great traffic stream for those in online development and marketing is Inbound.org. Inbound.org has an amazing platform of developers, marketers, SEOs and everything in between. This is one of the most interactive and helpful communities that I’ve ever used over the years. I’ve drove a lot of traffic to my website from Inbound.
And if you’re a marketing professional or content marketer, these relationships that you build in these communities are priceless. I can’t stress to you enough the importance of building relationships with successful people. Very important.
When I first started, I made a lot of mistakes as a freelancer. You live and learn. One common mistake and I’ve always admitted to it was the fact that I didn’t build relationships as I should have. It took me years before I made the effort and I quickly realized that it was a mistake.
So if you join Inbound or any other online community, do take the time to build long-lasting relationships with the community. It will benefit you now and later.
Search Engine Optimization
Ah-ha, Google traffic! Google traffic is the best traffic. Why? It’s free!
Most of us know or know of search engine optimization. Organic search continues to be in the driver’s seat when it comes to leading conversions online. You have to make an effort to accomplish the basic SEO tactics and techniques for your website.
Yes, SEO is a long-term solution, but you can benefit in the first few months. Recent studies have shown that organic traffic converts more than paid search. It has for some time now. Check out the key SEO ranking factors for Google in 2016.
Search engine optimization takes time and effort. One of the most effective ways to build your SEO rankings, domain authority and trust is by creating great content. Content is still a reliable SEO technique.
If you’re new to SEO or don’t understand it as well as you need to, I have a detailed guide for you to read. I wrote a guide a few months ago, the complete guide to WordPress SEO. I know you may not have WordPress, but the same concepts in this guide work for everyone. You can get by with a base knowledge or you can hire SEO services. Most of us have conversions in mind anyway, so any type of SEO you can do will be a benefit. Don’t count on instant results, search engine optimization takes time and effort.
Another great traffic resource for content marketers is Hacker News. Hacker News allows you to easily submit business related content, an easy B2B platform that I’ve seen convert.
A lot of successful smart business-minded men and women use Hacker News. Not only is it a great platform to share content and market, the community is good. There’s a lot of people here that can immediately change your destiny. I mean that, some powerful online personalities thrive here.
While it can take a little time to build your foundation, it can deliver amazing results if you have a great content piece buzzing around. Very easy to sign up to and submit links, do take your time though, you can only publish so much at a time.
One of the most common ways SEO and marketers build white hat backlinks is with guest post.
Guest post are not only great for SEO, but also good for driving traffic to your website. There’s thousands of quality websites out there that accept guest post. You can create an author account to publish multiple articles or you can contact the editor. Some of the most popular platforms accepting guest content is;
- Huffington Post
I haven’t been using CoPromote that long but I’m a huge fan. CoPromote is an awesome way to connect with other influencers sharing the same types of content as you.
With CoPromote, you earn boost coins by sharing the content of others or you can upgrade your account for coins.
You can connect your Facebook account, Twitter, Tumblr, YouTube, and Instagram. It has Vine also but I heard Vine is shutting down.
The more content you share, the more traffic opportunities you’ll have. While the Pro account has more leverage, the free account can bring in the traffic.
Driving Traffic To Your Website
Every website needs traffic to be successful, we all know that.
Every website needs conversions to be successful also.
Ideally, the more traffic you bring in your website, the more it will convert. However, it doesn’t always work out like this. The quality of your traffic matters and it’s up to you to find it.
Personally, I firmly believe in testing. Test different traffic resources, see which traffic sources work, which don’t.
Traffic resources are going to be dependent on your niche and market, no two are alike, so remember that. You need to test yourself and analyze your traffic data.
This article on the best traffic resources for your website is a work-in-progress ladies and gentlemen. I’m going to continue to add new traffic resources to this article, so be sure to bookmark it or save it so you won’t lose them.
I wanted to give you more insight to the top traffic resources online and how they can be used to drive traffic to your website. Most of the articles on traffic resources merely list a traffic source and a few details, so I hope you get more out of this article with the fine details that were added.
Thank you all for your time and I hope you found this article useful.
If so, please do take the time to share it, it’s always appreciated. Feel free to join the conversation below. Don’t forget to check back for more traffic resources as we’ll be adding more to this resource list. To your success.
Want To Help Out?
Do you have an awesome traffic source you want to share? Let me know in the comments.
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