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Technical & on-page review
Competitor & keyword gap snapshot
AI search visibility check
Pay-per-click ads put your business at the top of Google and in front of the right people on Facebook, Instagram and LinkedIn — today. We build every campaign around return on ad spend, not clicks.
Pay-per-click (PPC) advertising lets you place your business at the top of search results and on partner websites and social platforms, and you only pay when someone clicks. It's instant, targeted traffic for the keywords and audiences you choose.
PPC is especially effective for new businesses, launches and industries where keywords are hard to rank for organically. It also works hand in hand with SEO: ads capture demand now while organic rankings grow.
PPC is all about ROI. A successful campaign brings in more money than it costs. Finding the right ads, keywords and audiences takes testing — and with careful optimization, PPC becomes one of the most predictable lead sources you have.
Campaign structure, budgets, bidding and audiences built around your goals and margins.
High-intent keywords, negative keywords and match types that cut wasted spend.
Search ads, display and social creative written and tested to earn the click.
Fast, focused pages built to turn paid clicks into calls and form fills.
Calls, forms and sales tracked properly so every dollar is tied to a result.
Bid, budget, keyword and ad testing every week to lower your cost per lead.
We review any existing accounts, your competitors and your keywords to find the fastest wins.
Before spending a dollar, we make sure calls, forms and sales are measured correctly.
Campaigns go live with multiple ads and audiences so we learn what converts quickly.
We cut what doesn't work, shift budget to what does, and scale profitable campaigns.
Your ads can show at the top of Google the same day campaigns launch.
Reach buyers by keyword, location, device, time of day, interests and job title.
Know exactly which keywords and ads produce calls, leads and sales.
Continuous testing and monitoring keeps your cost per lead coming down.
“Richard Hale has worked on a wide range of projects, including SEO and ad campaigns, for me for over a decade. He is a cost-effective partner for small businesses, with a common-sense approach to SEO and ad spend. He is very knowledgeable, gets results, and provides excellent reporting so you know where your website stands. Richard also provides actionable insights about how to improve that can be implemented. If you are looking for a straight-shooter partner who will help you achieve your goals, talk to Richard Hale.”
“When it comes to Facebook ads and marketing, Richard is one of the best. He knows not only targeting, copy, ad delivery, but also understands the buyer's complete journey from A to Z. He brings so much to a company and the results have been absolutely incredible.”
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Most clients combine channels. See all services.
PPC is online advertising where you pay only when someone clicks your ad. The most common platforms are Google Ads, Microsoft Ads, Meta (Facebook and Instagram) and LinkedIn.
It depends on how your buyers shop. Google and Microsoft Ads capture people actively searching, Meta reaches people by interests and demographics, and LinkedIn is strongest for B2B. We recommend the mix based on your goals.
Often both. PPC produces leads right away while SEO builds traffic that compounds over time. Many clients use PPC to drive growth now and SEO to lower their cost per lead long term.
We set up conversion tracking for calls, forms and sales before launch, then report on cost per lead and return on ad spend — not just clicks and impressions.
Yes. We start with an audit of your current campaigns and tracking, fix what's wasting money, and build on what's already working.
Get a free SEO audit with clear, prioritized next steps — no obligation, no jargon.