Find out what's holding your traffic back.
Get a free SEO audit with clear, prioritized next steps — no obligation, no jargon.
Technical & on-page review
Competitor & keyword gap snapshot
AI search visibility check
Top Rated on Upwork · 100% Job Success
SEOAEOGEOPaid AdsLead Gen
Get found on Google and in the AI answers your buyers trust.
Hale Web Development is a full-service digital marketing agency that turns search, content and paid ads into qualified leads and revenue. 16 years. 1,000+ clients. Measured by sales — not vanity metrics.
Where your buyers search now
Google & Bing organic
Classic SEO rankings
AI Overviews & featured answers
The answer box above the links
ChatGPT, Gemini & Perplexity
Brands that AI recommends
Google, Meta & LinkedIn Ads
Demand you can turn on today
We make sure you show up in every one of them — with tracking that ties each channel to leads and sales.
16 yrs
in digital marketing
1,000+
clients served
100+
industries
$500M+
client revenue from organic traffic
100%
Job Success · Top Rated on Upwork
Why it matters now
Search changed. Most agencies didn't.
Your next customer might type a question into Google, ask ChatGPT for a recommendation, or scroll past an ad. If you're only optimizing for one of those, you're invisible in the others.
01
Google still drives demand
Ranking for the searches your buyers actually make is still the most cost-effective lead source most businesses have.
02
AI answers are the new front page
AI Overviews and assistants like ChatGPT cite a handful of sources. We structure your content so you're one of them.
03
Traffic without revenue is noise
Every campaign we run is tracked to calls, forms and sales, so you always know what's working and where to spend next.
Services
One team for every channel that brings you customers.
Search Engine Optimization
Technical SEO, on-page, local and link building that moves you up for the keywords that drive sales.
Answer Engine Optimization
Structured, question-first content and schema that wins featured snippets, AI Overviews and voice answers.
Generative Engine Optimization
Get your brand mentioned and recommended by ChatGPT, Gemini, Claude and Perplexity.
Paid Advertising
Google, Meta and LinkedIn campaigns built around cost per lead and return on ad spend.
Content Strategy
Topic clusters, editorial calendars and articles where every piece has a job: rank, answer or convert.
Lead Generation
Landing pages, offers and funnels that turn visitors into booked calls — from discovery to closed deal.
Web Design & Development
Fast, SEO-ready WordPress sites that look sharp and are built to convert, not just impress.
Email Marketing
Nurture sequences and campaigns that follow up automatically and bring cold leads back to the table.
How we work
A proven process, refined over thousands of campaigns.
No guesswork, no black box. You'll know what we're doing, why, and what it's producing.
1
Audit
We dig into your site, rankings, competitors, tracking and AI visibility to find the fastest wins and the biggest gaps.
2
Strategy
A clear plan tied to your revenue goals: which channels, which keywords and topics, what it costs and what to expect.
3
Execute
Content, technical fixes, campaigns and pages shipped on schedule by people who've done it hundreds of times.
4
Measure & Scale
Clear reporting on leads and sales. We double down on what's working and cut what isn't.
Why Hale Web Development
Senior expertise. Direct access. Results first.
Founded by Richard Hale, we've spent 16 years helping 1,000+ businesses across 100+ industries grow through digital marketing. You won't get handed off to a junior account manager — you work with people who do this every day.
Results you can measure
We focus on leads and revenue, and we back our work with a results guarantee.
Proven track record
Top Rated on Upwork with a 100% Job Success Score — every client, every review.
Ahead of the curve
We were optimizing for AI search before most agencies knew the acronyms. Your strategy is built for where search is going.
Built for B2B and service businesses that need leads.
Professional ServicesLaw FirmsHealthcare & Senior CareHome Services & ContractorsRecruiting & StaffingManufacturingFinance & FintechEcommerceAssociations & Education
What clients say
Don't take our word for it.
Client for over a decade★★★★★
“Richard Hale has worked on a wide range of projects, including SEO and ad campaigns, for me for over a decade. He is a cost-effective partner for small businesses, with a common-sense approach to SEO and ad spend. He is very knowledgeable, gets results, and provides excellent reporting so you know where your website stands. Richard also provides actionable insights about how to improve that can be implemented. If you are looking for a straight-shooter partner who will help you achieve your goals, talk to Richard Hale.”
Organic search★★★★★
“What Richard doesn't know about organic search isn't worth knowing. His depth of understanding on SEO is outstanding and he is a fountain of knowledge across the business. He has his finger on the pulse of new technology and innovations and is always quick to recommend new content ideas and ways of working. His knowledge and understanding however isn't just limited to SEO, he has an excellent grasp of all Social Media marketing channels and a sound strategic mind which challenges the status-quo.”
SEO & lead generation★★★★★
“Richard has amazed us with his thoroughbred performance while working with us and I am delighted to recommend him to any firm which is serious on addressing their SEO, customer acquisition, lead generation and digital marketing challenges. He has a great customer oriented mindset and can do attitude.”
Facebook ads & marketing★★★★★
“When it comes to Facebook ads and marketing, Richard is one of the best. He knows not only targeting, copy, ad delivery, but also understands the buyer's complete journey from A to Z. He brings so much to a company and the results have been absolutely incredible.”
Read more recommendations on LinkedIn →See SEO case studies →
FAQ
Questions we hear every week.
What is the difference between SEO, AEO and GEO?
SEO gets your pages ranking in traditional search results. AEO (Answer Engine Optimization) structures your content so it's chosen for featured snippets, AI Overviews and voice answers. GEO (Generative Engine Optimization) helps your brand get cited and recommended by AI assistants like ChatGPT, Gemini and Perplexity. The strongest strategies do all three.
How long does SEO take to show results?
Most businesses see early movement within the first few months, with bigger gains building over six to twelve months depending on competition and where your site starts. Paid ads can drive leads while organic results grow.
What kinds of businesses do you work with?
We work mostly with B2B companies and service businesses — law firms, healthcare providers, contractors, recruiters, manufacturers and professional services firms — plus select ecommerce brands. Over 16 years we have worked with 1,000+ clients across 100+ industries.
What does the free SEO audit include?
A review of your site's technical health, rankings, top competitors and visibility in AI answers, plus a short list of the highest-impact fixes.
Do you work with businesses outside West Virginia?
Yes. We're based in Charleston, WV and work with clients across the United States and internationally.