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Blogging

Blogging, PBN |

April 5, 2016

| by richardhale

How To Effectively And Safely Set Up A PBN

Private blog networks are extremely powerful means to create the links your site needs to rank. However, it’s not as easy as just building a number of sites, there are a number of things to look out for. In this article, we’re exploring how to you can safely set up a PBN that will get results.

1. Selecting and Registering Domains – The first step to creating a PBN is selecting domains. There are plenty of ways webmasters can choose domains including scraping expired domains, bidding on auction sites, and buying from online domain vendors. Upon selecting the domains, they must be privately registered in order to prevent leaving footprints that may point the PBN to a single person or company. This can greatly reduce the effectiveness of the PBN websites and increase the chances of the network getting wiped out from the search index. SKdownloader.com provides a great way to find domains that are both powerful and niche relevant aplenty.

2. Unique Web Hosting IP – For many years now, Google has the ability of seeing where websites are hosted, allowing them to reduce the value of links that originate from the same IP address. To avoid this issue, PBN builders must create multiple hosting accounts from different hosting services for each of their websites. There are people who choose SEO hosting but this can prove less effective compared to having unique hosting for each domain included in the PBN.

3. Content Creation – There are 2 basic ways of generating content for PBN domains, namely creating new blogs or restoring the old website. Publishing new blog posts that are relevant to your niche is the more common way of generating content for a PBN domain. As an alternative, webmasters check the domain’s history by using their Wayback Machine.

The archive shows images and text from the previous versions of the website. Webmasters look for domains that are already under the same niche, enabling them to rebuild the old site and use it to create links to their money site without exerting so much effort in terms of creating new content. This is a pretty common technique but it pays to be careful in order to prevent any copyright issues, particularly if the old site has been rebuilt on a new domain.

4. Generating Social Signals – PBN builders have realized that high authority websites must also come with plenty of social signals. To make the website look more natural, social signals must be sent to all the domains in the PBN. Studies show that PBN websites with a lot of social signals rank higher in the search listings, which can also mean that they can better influence the ranking of the money website. By extension, PBN builders must also create social signals for their money site in order to boost its organic rankings.

I always recommend creating social media platforms for your PBN, especially these days when social media signals influence SEO.

5. Link Placement – Once all the domains in the PBN are set up, builders must make it a point to limit the amount of outbound links. Imagine that every PBN has 100 ranking points initially. Each outbound link added to the domain reduces its power, meaning if there are 2 links, each link has 50 points. Builders must take into consideration the total power of their PBN in order to determine the number of outbound links that should be added to each site. They must also ensure that the speed at which backlinks are created must be regulated. Creating multiple, contextual and authoritative backlinks in a single day looks completely suspicious for a domain that has not been receiving a lot of traffic for several years.

For those that use PBNs, link placement is very important. Often, it dictates where a targeted keyword will rank. We know that backlinks are a Google SEO ranking factor. We also know that internal links can surface in your keyword rankings.

Now that 2017 is here, anchor text diversification is crucial. Gone are the days when we used exact match anchors to rank keywords. Your anchors need to be diverse now, using multiple variations of the targeted keyword to give it the ability to rank high on the first page.

6. Design – Your PBN websites should look like genuine authentic websites (if you’re only using it as a ranking platform). For those of you that operate authentic PBNs, you’re likely adding new components to your network on a regular basis.

The design, look and feel of your PBN domains need to mimic what real websites look like. Some things to consider are;

  • About Page
  • Contact Page
  • Privacy Policy Page
  • Logo
  • Images
  • Social Media Icons
  • Videos

While there is always the risk that the PBN would get de-indexed or penalized, nobody can deny that it has tremendous ranking power. Some of my early mentors have been using PBNs for decades and continue to use them today.

It’s still my personal opinion that you can create safe PBNs by creating authentic websites that really do give value to users. I’ve been testing theory for a few years now, ever since Google cracked down on PBN networks.

7. Tier Link Building – What’s a PBN without SEO, right? Another way to protect your PBN network is tier link building. If you’re familiar with PBNs, you may already know this. Some SEOs recommend 3 tiers, some recommend 4 tiers.

For those of you that don’t know tier link building, it’s a pretty easy format to follow

  • Tier One Links Point To Your Money Site
  • Tier Two Links Point To Your Tier One Links
  • Tier Three Links Point To Your Tier Two Links
  • Tier Four Links Point To Your Tier Three Links

8. Unique Content – Lastly, I want to touch on unique content. Often, PBNs can be traced down due to their terrible content strategy of copying content. I don’t use this content for my PBN nor my first tier backlinks. You need to make sure all of your PBN content is authentic.

The key to any PBN is hiding the footprints. Today’s bonus is blocking SEO software spiders. You can do this using your Robot.txt file. If spiders can find your network, you can be in trouble. Make sure you block the bad spiders but not Google’s spider.

 

 

pbn, public blog network | Comment
Blogging, Building A Website |

January 25, 2016

| by richardhale

How To Build A Blog Or Website In Minutes

Welcome to my course learning how to build a blog or website in minutes. Before you get your blog or website, there’s a few things you’re going to need. Keep in mind, we’re talking about building your own website or domain, not building a Blogger blog or something like TypePad. For one, if you’re serious about making money online or building an online business, you need your own domain and you need it to look exactly how you want it. There’s no other course you can take. We can talk about domain metrics, SEO and marketing all day, but if you don’t have a professional website or a site that converts, your effort will likely be for nothing. If you’re serious about learning to build a blog, this is your guide.

Now, if you’re considering starting a blog to make money or build a website for your business, you’ve likely been doing your research. You’ve been thinking about a name, what type of products you want to sell or what type of services you want to offer. That’s a good sign, means your serious. Why mention that? You have to be serious about this, I kid you not. If you’re on the lines of thinking you can “half-ass” this, you might as well leave now because you won’t make any money. Period. Think about it, this is the foundation work of something great. YOU! This is your opportunity to change your life, change the path you’re on, this is your chance to succeed. And I can help you, but you have to be serious.

Choosing A Hosting Provider

Hosting And Choosing A Domain Name

The very first thing you’re going to need is a reliable hosting account. Your hosting provider will host your domain. I have several hosting providers for my PBN, for marketing purposes also. But as a starting point, I suggest starting with Bluehost. Bluehost is a reliable hosting provider, very affordable and has great customer service. You’ll have 3 different packages you can choose from. If you’re building your first blog/site, you can go with the basic plan first. It’s going to be plenty of space and power for you. If you have a few websites going up, perhaps you’re building a small PBN, then you’d want to go with the plus or pro package. Create Your Hosting Account Here  As I’m an affiliate with Bluehost, your support allows me to help others like you.

Choosing A Domain Name

Is the name of your domain important? You bet your bottom dollar it is. Not only for branding and marketing, but also for SEO. It doesn’t matter if you know SEO or not, you best bet you need it. If you know it, awesome. If you don’t, learn it or pay someone to do it. Again, you should have a general idea of what you plan to sell. If you don’t, you need to figure it out before you choose your domain name.

I always suggest using a keyword in the URL if possible. If you have a branded name, that will work. When I first started making money online, it wasn’t through selling products. I sold SEO services. That’s why we chose Hale Associations for those of you that may be wondering. Now, my product sites target the main product in the URL. I suggest you do the same. If you have big dreams to be an ecommerce legend and you have an unique name, go for it, nothing wrong with it.

Building A WordPress Blog

Choosing Your Blogging Platform

This is honestly a no brainer. When it comes to the best blogging platforms online, very few compare to WordPress. WordPress is free. You have to install WordPress, but it’s simple. From your hosting account with Bluehost, you can install WordPress with just one click. So once you have your hosting and domain, you can get a WordPress platform in seconds and you my friend have a blog (or website).

The reason I choose WordPress is for 3 main purposes;

  • Easy to use and learn
  • Endless options that add functionality
  • Completely 100 percent free
  • Don’t need to know programming and code
  • Most popular CMS (content management system) online

 

There’s hundreds of different platforms you could choose. You have Modern Retail, Big Commerce, Shopify, Joomla, Magneto, Drupal, Blogspot and many more. However, personally, many of them are complicated. And if you’re wanting to build a blog, WordPress is the best choice. Now, if you’re looking to build a website or store, you may want to consider other options. Even so, you can add those features with a WordPress site anyway.

About WordPress

I’ve always enjoyed designing my websites. It’s actually a great learning process. When I first started, I didn’t know code. Now I’m a WordPress developer among many other things. But it’s not hard to learn. It’s just like anything else you try to learn for the first time, there is a learning curve.

Another great thing about WordPress is all the help. Not from WordPress support (I haven’t heard from them in years). But because so many people use WordPress, the answers to your questions are literally a Google search away. You can find information on nearly anything you search for.

Best Themes For WordPress

WordPress has tens of thousands of themes to choose from. A theme is a design frame that gives your blog a specific look and functionality. WordPress themes allow you to add and customize the look of your WordPress website. Thousands of them are free, probably ok to start with. But remember, you need to be after a professional look. When I first started, I relied on free themes. Many people do. Although the theme is free, you always get what you pay for.

If you’ve did your research, I’m sure you’ve looked at premium themes. They can cost as little as $10 and be as much as a few hundred dollars. This is the cost of (1) WordPress theme. If it has a good look and some good features, it’s well worth the investment. But what if you could get 87 premium WordPress themes for the price of one? Well, you can through me.

Wordpress Themes Package

WordPress Themes Package

It doesn’t matter if you’re only building one website or you’re building 100, the deal below is the best WordPress themes package online. You heard me right, 87 premium WordPress themes, 6 premium plugins for WordPress and lifetime access. You don’t have to pay monthly, you pay one time and you get full access to them all. There’s nothing online that comes close. If you’re going to buy a premium theme or two, you might as well get 87 and then some. Plus, you help support me as I’m an affiliate with them. So thanks. Get Your 87 Premium WordPress Themes Now

What I absolutely love about this deal is the value. You get 87 premium themes. Even if they were only $10 each, that would be $870. Some of these themes are worth $50 or more. I value it around $1,200. And then you get 6 free premium WordPress plugins. Total value around $100. Complete value is around $1,300 and you only pay a small percentage of that. Around $250.

You Now Have Everything You Need

That’s it. If you followed everything I said, you now have your blog or website. It’s time to get started learning WordPress. I’m currently working on a video to walk you through learning WordPress. I should have it up this week, so be sure to come back. If you have any questions, leave me a comment.

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