Thanks for dropping by and welcome to our social media marketing guide, a complete guide to social media marketing, optimization, planning and growth. 26 full chapters to give you the insight needed to rock on social media. It doesn’t matter if you’re a beginner to social media marketing or a seasoned veteran, this social media guide is useful to all levels.
It’s no secret that social media has become a major influencer for thousands of businesses all around the world. Nearly all of the big brands are active on social media. Countless companies are growing on social media, not only in terms of followers and fans, but also in sales. Social media brings an opportunity for us all and it’s up to you to develop a social media marketing plan that will accomplish your goals.
You may be a social media guru or perhaps you’re new to social media marketing, but winning on social media takes a lot of work. While some companies work social platforms with ease, I guarantee you some smart minds were behind their planning and approach. There’s a lot that goes into the planning, approach and tactics of successful campaigns.
Today, you’re going to learn everything you need to know about social media. Our social media marketing guide covers a wealth of experience that you’ll be able to implement into your own strategies and planning.
Social Media Marketing Guide – Table Of Contents
1. What Is Social Media
2. Social Media And Your Business
3. Social Media Now And The Future
4. Social Media Helps You Build Relationships
5. Using Social Media To Start Your Brand
6. Social Media Integration
7. The Value Of Social Media
8. Building Engagements, Interaction And Comments
9. Start Engaging Your Audience
10. Customer Service And Social Media
11. Empower Your Social Media Marketing Team
12. Learn What Your Audience Wants And Needs
13. What Types Of Social Media Content Do I Need
14. Setting Goals For Your Social Media Marketing Campaigns
15. Which Social Media Platforms Should I Invest In
16. Human Resources And Social Media
17. Social Media Content And Sharing
18. Social Media Platforms To Jump Start Your Social Sharing
19. Connecting With Others In The Industry
20. Social Media Keywords And #Hashtags
21. Consistent Branding And How Your Brand Is Portrayed
22. Earning Trust Through Social Media
23. Data And Analytics On Social Media
24. Social Media ROI
25. Social Media And SEO Often Work As One
26. Learn, Adapt And Be Patient To Grow Your Social Media Channels
Truckers Logic uses Facebook to engage the company’s audience. They use a creative method of funny pictures related to trucking that has their post reaching thousands.
What Is Social Media? (1)
Social media offers users the opportunity to communicate and engage one another online. Social media websites have been around since the early days of the internet. However, over the past 5 years, we’ve seen a spike in social media traffic and activity. Through social media, we’re able to connect and have conversations with other users from around the world. It gives us a direct line to world, just like the world wide web.
Today, social media platforms have become powerhouses and major influencers on how we conduct daily business. Can social media help you grow your business? Without a question, it can. Learning how to use social media to market your business is the key and this SMM guide covers everything you need to know.
In the beginning, there were social media platforms available, but the first powerhouse in this area was Facebook. Today, Facebook is the most popular social media platform online. Over 1.44 billion users globally. Others soon followed as social media gained momentum, Twitter, Pinterest, LinkedIn, Flickr, Instagram, Vines and so on. Billions of people use social media and many use it every day. On average in the United States alone, users average 40 minutes on Facebook a day.
At Hale Associations, we use SEO Profiler and Google Analytics to report how our social media marketing efforts help bring traffic to our landing pages.
Social Media And Your Business (2)
Why should I promote my business online? How much time should I invest in social media? Will social media work for small business? I’ll answer those questions now, Yes, Yes and Yes!!! Social media hasn’t even begun to peak. Companies have been using social media marketing for years now and with great success. It’s time to bring your company into the mix, it doesn’t matter if you know social media now or not. By the end of this social media marketing guide, you’ll have the knowledge to be successful with your social media marketing campaigns.
Social media brings opportunity for your business, but also a responsibility. This is especially true for SEOs and social media marketers. With the opportunity to share content to potentially thousands, you have a responsibility to uphold the brand you work for or your own brand. You have to think about how the message you want customers to know. You have to consider how you’ll engage with others, how you will respond to comments, both positive and negative.
I like to point new users to Susan Gunelius’ article 10 Laws Of Social Media. Very helpful article, one that has been shared over 15,000 times. But to Susan’s credit, these social media laws are super important. Every one of them are centered around success on social media, all of them relevant today. The biggest element that I take away from this is patience. You can’t expect to be a social media success overnight, it doesn’t happen that way. It takes a commitment, a dedication, but ultimately knowing what you’re doing.
Looking for some quick tips to promote your business on social media. April Joyner, an Inc. senior writer, gives you 30 tips in her article entitled 30 Tips For Using Social Media In Your Business. I love this article by April because these are not your “normal” tips for using social media for your business. The point to take away, social media is a great way to grow your business.
Social Media Now And The Future (3)
What are the trends of social media marketing? Is social media going to last for years to come? Is it worth the investment? While we’ve seen incredible growth in social media over the last few years, the growth is only the beginning. Nearly all of the major social media platforms are growing at good rates. Once smaller social platforms are also gaining traction and this just means more opportunity for us all.
If anyone knows social media all around, it’s Jeff Bullas. I connected with Jeff on Twitter and become an instant fan. Jeff has achieved some great things in his career and still does today. Check out his 33 must-know stats regarding social media. Once you grasp the unbelievable stats associated with social media, it becomes crystal clear that social media marketing is a huge opportunity for all businesses.
One of the greatest resources a business can have is people. Be genuine and make the effort to grow both business and personal relationships via social media.
Social Media Helps You Build Relationships (4)
One of the greatest benefits of social media is the audiences that can be reached, the engagement and connections that can be made. The greatest tip that I can give you is to take the time to make authentic relationships. Be genuine about connecting with others, responding to comments and building your social platforms. A lot of people get caught up in growing your followers, some even consider paying for them. What good does 10,000 followers do you if they don’t interact and engage on your page? Your focus should be authentic relationships and not growing your social numbers. If you make genuine connections via social media, your numbers will grow naturally.
Anyone that reads our blogs and guides, knows me personally, you’ve likely heard what I’m about to say. When I first began my career online, I didn’t take the time to build authentic relationships. I viewed everyone as the competition and boy was I wrong. It was a big mistake on my part, especially those of us that are in SEO, SEM, SMM, online marketing, PR and so on. I was a few years in before I made a genuine effort and when I think about it today, I can’t believe I was so one-sided. It’s a very simple rule to follow, if you make that effort, your social platforms will grow with targeted traffic, not just any users from paying for followers.
Social media has become a major part of branding companies. Your customers are online, they are on social media platforms and more people are connecting with their favorite brands. Social media is a great way to build these relationships with your customers. It gives your brand a whole new level of customer service. It allows you to reach out to your audience for feedback. There’s so many values when it comes to social media and every company, small business and everyone in between should be invested in social media.
Using Social Media To Start Your Brand (5)
A lot of experts agree that social media shouldn’t be used to start your brand. They refer to it as common mistake that small businesses do all the time. I don’t suggest using social media to start your brand. Instead, social media should be used to take your business to the next level. Can a brand use social media alone and be successful? Not likely, but it happens. I know that. However, if you’re in this situation, you should put focus on building your website first. The reason I suggest this is because there’s a trust factor to the online buying experience. If you don’t have that trust, it can turn away potential buyers that would have purchased if the brand was more credible. Rather, it’s important that you solidify your brand through a company website or blog first before you attempt social media.
Developing multiple marketing channels for your business is a proven strategy that works. As seen above in this example by Make Extra Paper, there’s a wide range of marketing channels you can include social media marketing with.
Social Media Integration (6)
When you have a solid foundation for your brand, the key is integrating social media into your full-scale marketing plans. You want to make sure that your social media marketing efforts are in relation to the marketing and advertising that your brand does now. It should be a full part of your plan. There’s no right and wrong time. If your brand has a solid foundation, take it to the next level. If your brand doesn’t have that solid foundation, hold up on the social media. And when I say foundation, I’m mainly referring to the brand’s website.
By including social media into your full-scale marketing and advertising, your brand should see growth throughout your company’s departments. This is another reason I suggest waiting until you have all your departments running and in order. This is because social media will benefit them all. Customer service can respond on a personal level and quicker than ever before. Your advertising can have more reach and potential. You will be able to connect with new users that find your brand worthy through social outlets. Sales can increase as you build genuine relationships with your target audience.
Value can vary when it comes to social media marketing. In this example, Brand Watch gives us a look at some of the value SMM can add to your business.
The Value Of Social Media (7)
This is a common question we always here as social media marketers, “what’s the value of social media?” If I’ve heard it once, I’ve heard it a thousand times. Of course, it depends on how you value your own social media efforts. While I’m trying to refrain from getting into social media ROI until later, the value of social media can translate to a number of different things, impacting different areas of your business.
Loyalty goes a long way in the branding and the buying process. We know that when a customer is loyal, they are often repeat buyers. Repeat buyers mean more sales. The value of brand loyalty is priceless. These types of relationships are what keeps customers coming back to you. But how can you build brand loyalty? You need customers to do it and that’s the reason we call for a full marketing plan in all departments to build a customer base. And again, social media marketing is your golden ticket.
Published Author and Life Mentor Robin Rice uses video marketing to engage her audience. Anytime you can create 64 comments on one post, you’re certainly doing something right.
Building Engagement, Interaction And Comments (8)
You can’t expect social media to be an instant success for your company. But with effort and persistence, you’ll find that building engagement and interaction on your social media platforms is vital to social media success. The value in responding to customer inquiries is priceless. As a consumer, we want our voice to be heard. It doesn’t matter if you’re a new startup company or you’re the owner of a brand such as Coca-Cola, you need to have the ability to respond to your customers. Social media allows us to do so and in a matter of seconds. So responding to your customers in a timely manner is important.
It’s one thing to build likes, followers and fans, it’s another to build engagement, interaction and comments. You’ll quickly find that it’s much harder to build this engagement. Going back to what we learned earlier in the guide, it takes a genuine effort. People know when you’re being genuine, so always be invested in your customer’s needs.
Engagement allows you to be a thought leader in your industry. Being a thought leader for your brand is highly valued as it can lead to customer growth, new partnerships and new opportunities. The end goal is building trust. The trust factor is a part of the buying experience. If someone doesn’t know you or don’t trust you, it’s going to be tough to make the sale. We all have a starting place in business. It doesn’t matter if you’ve been in business for decades or today is your first day, ALWAYS take the time to engage with your audience.
You want others to see the engagement on your website. Think about both SEO and SMM, user metrics are important. When engagement is high, your audience stays longer. This increases the opportunity to sell your products, sell your services. It gives you the chance to show your level of expertise because this is what many look for, so become an influential expert in your industry. If potential customers visit a website or social platform that has no engagement, they’re likely to go elsewhere.
On our social media platforms for Hale Associations, we invite users to comment by asking questions, a technique that we know works. In fact, as you’ll see below, there’s a number of ways to engage your followers and get to join to join the conversation.
Start Engaging Your Audience (9)
There’s a number of different elements that we can define as “value” when it comes to your social media marketing efforts. On Facebook, this can be likes, shares and comments. On LinkedIn, this could be connecting with a top expert in your industry. On Twitter, it could be a retweet. There’s so many creative ways that you can interact with your audience. And the more genuine and authentic you are, the better results you likely see from your efforts.
Once you start seeing your engagement increase, continue to build the bond between you and the consumer. We all appreciate being called out for a good deed, right? We all enjoy good surprises and being appreciated. If you can personalize your engagement, the better the results you’ll likely see. When you first begin building your social platforms, take the time to invite your contacts to interact with your page. If others see the engagement, they’ll be more likely to leave comments. Getting the conversation started is the toughest part.
Remember, you don’t want to build relationships that only last a few minutes. Your goal should be long-term relationships. Here’s why. For one, when you first begin engaging others, customers are not going to have deep meaningful relationships with you or the brand. These take time to develop, I keep pointing back to genuine relationships. Customers appreciate a brand that takes the time to help them, answer questions, list to their concerns. The more you engage with them, the better.
Social Media Today gives us great insight to how social media relates to customer service. The stats don’t lie, social media is providing a better method of customer service.
Customer Service And Social Media (10)
Why should we use social media as an avenue of customer service? What a great question. I get the “we have a 1-888 number for that” a lot. Without your customers, where would you be? Where would your business be? I’m sure you’ve heard the statement,”the customer is always right.” It wasn’t meant to say the customer is always right, but rather that the customer is the most important element of your business. If you can give your customers pure gold, you do it.
Social Media Today’s Daniel Matthews gives you 7 Great Tips For Improved Customer Service.
So, if you can add another line of communications and customer service to your audience, you do it! Simple as that. You should put the highest value on your customers an you should care about their happiness. You should want your customers to have a great experience. This can work two ways. If you give your customers a great experience, some will tell others. Word by mouth referrals are always great for business. But in the same token, bad customer service can get others talking as well.
Customer service can give you the opportunity to make bad experiences better. Face it, mistakes happen. From the bottom to the top. Some customers will understand this, others won’t. But there’s a power in the fact that a company is trying to right a wrong. If you’re ignored, it doesn’t seem fair. Not every customer will reach out to you, but when they do, you have to be there to provide great customer service. Think about what we’ve been stressing the whole time, build engagement, build interaction, build connections. Great customer service can never be undervalued.
Top Spot Internet Marketing tells us that 40 percent of consumers in the path to purchase use social media during the decision to buy process. That’s a huge jump and why your business needs to be active on social platforms.
Empower Your Social Media Marketing Team (11)
If you have a social media marketing team for your business or a social media marketer, you need to empower them with the proper resources, tools and experience needed to help you properly market on social media platforms. There’s a ton of self-help guides like the one you’re reading online. Take the time to bookmark this guide so your team can learn the correct way to promote your business on social media.
There’s a wide range of social media software out there to help you with your efforts on social media. If you can make your life easier on social media, do it. The biggest element that your team could be faced with is time. Social media marketing is time consuming, much more than people think. If you want to make an impact on social media, it will take a genuine effort and time. If your staff can learn one thing, let it be this. Don’t concentrate on the marketing, concentrate on the engagement.
If you have staff that have social media accounts, you can utilize them for your own social media marketing efforts. If you can give them the proper experience and resources, it can make an impact. Having your staff available to interact with customers and providing customer support is a beneficial advantage. Engagement is so critical to social media marketing success.
Social media marketing should be a team effort, but budget and time limits may only allow you to have one person promoting on your social platforms. There’s nothing wrong with this, but social media should be a complete team effort. If you do have a team available, ask your staff if they are available to spend an hour or two a week promoting the business via social media. While you may have multiple users promoting your business, it’s important to note that keeping a similar tone in your branding efforts is important. Terminology in your marketing can be played with and tested as needed. But the overall tone should be the same across all your marketing platforms.
If you’re flying solo with the company’s social media marketing, you should consider which social media platforms will work best for your company. We’ll talk about this in more detail later in our social media guide. For now, you don’t want to spread yourself thin. If you have to, you could take the time and promote on various social platforms until you have enough data to test which sites are working and which are not.
In this example, Saavy Panda shows us the customer buying cycle. You can use this as guide to see how your social media marketing efforts relate to the buying process.
Learn What Your Audience Wants And Needs (12)
You know the importance of engagement, I’ve brought it up multiple times in this social media marketing guide. Of course, this is going to be dependent on the type of market and niche you work in. See, you have to give your audience some type of value to keep them coming back. It’s one thing to get them there, it’s another to keep them coming back for more. This is why the social accounts you decide to promote on will need to be updated daily to give you the maximum reach.
I’m a big fan of A/B testing and if you’re running social media marketing campaigns or marketing campaigns elsewhere, you need to know the results of your efforts. If you don’t have it tracking yet, you have to get Google Analytics. This will allow you to track the results of your marketing campaigns, no matter what channel you choose to promote on. Take the time to learn how Google Analytics works. You shouldn’t rely on just one marketing channel anyway. But more importantly, you need to know the results.
A/B testing allows you to see how users are engaging with your content. User metrics are critical to the growth and development of your business, social media or not. You need to learn what types of content work best for your audience. There’s a wide range of social media analytic tools out there to use.
Constant Contact shows us some of the most popular social media platforms and different types of content that are used to market on the specific social outlets.
What Type Of Social Media Content Do I Need (13)
Your social media content will be the vital source for taking customers from your social media account to where ever you need to take them. Not an easy transition by any stretch of the imagination. Your social media content often falls within 4 categories, described as;
- Question And Answer – This type of social media content is designed to engage your audience and to build relationships with others. When customers have a question, they want an answer as soon as possible. This type of content allows you to address the concerns of your customers. By providing this high level of customer support, you help your customers feel that you care about their needs. This is a big plus in the mind of your customers.
- Learn And Development – We all enjoy learning about new tools and resources that make life easier. This could be personal use or for workflow. This type of social media content is designed to give your customers solutions. This is an awesome way to increase engagement on your social media accounts. Personally, I love marketing tools and resources that I can use myself to build engagement, leads, conversions and sales. So will your customers.
- Discovery And Exploring – It’s human nature to want to be the best at what you do. We’re always looking for new creative ways to use a service or product. And when we find something cool, what do we do? We tell others, especially when it’s something cool, new and exciting. So this social media content is used to thrive engagement and thought leadership.
- Solutions To Problems – Technically, this category can fall in line with the others, but I wanted to give it a spot on the list because there’s no greater power than being able to solve someone’s issue. It’s supply and demand, which thrives business. Creating the type of social media content that gets comments, shares and builds community.
Rasha Proctor explains how you can implement your social media marketing goals in this visual. Every business has goals that need to be met via social media.
Setting Goals For Your Social Media Marketing Campaigns (14)
If you’re going to invest the time, money and effort into your social media marketing campaigns, you need to make sure that you’re setting goals. So take the time to write your business plan/case for SMM. Here’s some important questions to ask while you stage your planning.
- What are your goals for social media marketing?
- What is your cost of achieving those goals?
- What type of resources will you need?
- What are the problems you’ll solve?
- How will customers respond to your content?
- What type of social media management technology do you use?
When writing your business case, you should take a safe approach. The important metric is keeping your data accurate. Use your first campaigns as case studies. Find what works and track the results. A/B testing different marketing channels and different content. If you have to, this can be shared with the higher ups in your company. Setting goals for your social marketing will give you benchmarks to achieve. This can also give you a general idea of ROI.
Snyder Group Inc. portrays 6 of the largest social media communities online and metrics that make each one unique. It will be up to your business to decide which social media platforms make the most sense.
Which Social Media Platforms Should I Invest In (15)
Here’s another area where businesses can fail. What social media platforms should I invest in? Which are the best social media platforms to market my business on? Valid questions. Many people think they can promote on any social media platform. That’s true, but the results have to be there. Just because you can promote on any social platform doesn’t make it right to do so. But why?
Most of us have a specific target audience that we must reach. In a lot of cases, compared to the overall market, that niche is very small. It takes a specific customer to buy your product, what ever that may be. The point to take away, one social platform may be better to promote on when compared to another. There’s no questions that Facebook can work for most companies. But no other social platform compares to Facebook, not even close. So Facebook is a given, but the others are not.
Your business will have to figure out which social channels are worth investing on and which to avoid. The last thing you want to do is commit (X) amount of hours every week to see no results. Don’t get this confused with the process of build your social media foundation, it takes a little time to see results. It’s important to note that you need to be active on these platforms also. Followers and fans will expect your routine, so have a schedule. This way, they know when to come to your page to see new content.
As for which social media platforms are the best to use to reach your target audience, that’s going to be dependant on your business. If you don’t know, find out. Run multiple marketing campaigns to see which brings results. You can never go wrong A/B testing. Note that. This also depends on what you’re trying to accomplish on social media because this varies. While the end goal will always be sales, it doesn’t mean that leads are not worth their weight in gold. Many companies use social media as a funnel to get emails, opt-ins and so forth.
Top 15 Social Media Websites September 2018
Statista shows us that social media plays a vital role in Human Resources, especially in the B2B communities.
Human Resources And Social Media (16)
What role does social media play in human resources? Employee engagement is one of the big factors, allowing your employees to interact with one another, as well as the business. This goes back to what you read earlier in this social media marketing guide. You want to teach all of your staff how to utilize social media for the business. Give them the proper training, share this guide with them. Having your team employed with the experience and knowledge to effectively promote your business on social media is priceless. And with the whole team involved, each will only need a few minutes. (Depending on the size of your business of course…. but you get the point.
Your HR department can also find new applicants for your business. And I love this idea. While being able to visit social profiles can give you a glimpse of the personality of new recruits, it also allows you to connect with them personally. That’s it, personally. How many job applicant processes are outdated and boring? Too many. By recruting new job prospects online, you’ll be able to connect with applicants in a personal manner. And if the skills require online experience, you can get a great glimpse at potential candidates.
When you think of social media platforms, most think about open networks, but there is exceptions. Some social communities were specifically designed for companies. Social media accounts used for organizations are perfect for the Human Resource department. Most of these platforms have great social tools that not only help HR, but help the whole business. Being able to control and monitor your businesses’ inside social media efforts from one dashboard is a big benefit. Here’s some websites to consider;
We know through case studies that social media signals for specific pages play a role in SEO and how a page ranks. To Google, social signals are more trustworthy than backlinks. But it doesn’t mean that it’s a higher SEO ranking factor because backlinks are still the priority.
Social Media Content And Sharing (17)
There’s a mass range of great content ideas that deserve a position in your content bank or your scheduled content. We’ll shortly go over the different types of social media content. Your social media content is crucial to your success on social accounts. If you fail to deliver the right target audience for your business, you’re going to fail. If you fail to engage your audience and connect with them, your business will fail. So the content you share is a vital piece of the puzzle.
When it comes to social media content, what’s the best approach? For starters and I always say this, “humanize the content you share.” What type of social media content doesn’t get shared? Simple, it’s content that sounds automated. It’s social content that constantly promotes services and products. You might as well post BUY! BUY! BUY! If you constantly push your services and products when building your social pages, you’ll fail. It’s not maybe you fail…, you will fail. Think about it, If all of your content is pushing services or products on your followers, likely they want respond. This is why your social media content should be carefully planned in advance.
Every social media marketing account should have a set plan in place. There’s a number of benefits to planning your social media marketing in advance compared to posting freewill. Let’s take a look at those benefits;
- Scheduled post help you hit peak hours for maximum performance
- Pre-planning will save you time
- Allows you to experiment and track performance results
I’ve been a big fan of Viral Content Buzz since day one. VCB will help your content get shared via social media. You can make some great relationships along the way also.
Social Sharing Platforms To Jump Start Your Social Media Sharing (18)
To get your social media sharing campaigns jump started, you can use websites like Viral Content Buzz. I’ve been using VCB for several years now. Viral Content Buzz allows you to earn points by sharing the content of others. When you gain enough points, you can submit your own social media campaigns and the results are quick. The great thing about VCB is the fact that it has dozens of topics, so it appeals to all markets.
Viral Content Buzz is also a great place to meet influencers via social media. And this helps you build your network, resources and businesses. Take the time to connect with others that share the same common interest as you. Daily Blog Tips. a must visit for anyone, shares some great advice on connecting with bloggers. Writer Ali Luke had this to say, “Whether they’re brand new, well established, or A-listers, fellow bloggers are an invaluable source of support.“
If you take the time to share the content of others, you will see some of them share your content. However, this is not the most effective method. Rather, you should concentrate on building a genuine relationship with them first before you ever consider asking them for anything. We have a lot to learn from other. Together, we can accomplish great things. But you have to be genuine, so important. And if you do, you’ll see that connecting with others will be more effective.
Scoop It is another option for you. You can share content here for free, but you can get more features with a paid account. Mosaic HUB is a new option that I have found. Great for marketing professionals to connect, some what like LinkedIn. Get Social is another sharing community with free and paid features. The more you put your business out there, the more opportunities you create to be found. Give yourself every advantage. Especially those of you that have startup businesses.
Hubspot shows us which industries lead in social sharing. This is relevant because you want to make meaningful relationships with leaders in your industry.
Connecting With Others In Your Industry (19)
Relevancy is so critical in social media marketing and SEO. Don’t make the same mistake I did early in my marketing career. I never took the time to make genuine relationships with those in my industry. It was a HUGE mistake. If you want to be a thought leader in the industry and want to have success via social media, make an effort to connect with those in your industry. On top of that, the customers you target are going to be the same as the accounts you connect with. If you choose to cross promote or work with other social influencers, it can benefit both parties.
Take the time to research influencers in your market. You can use #hashtags to find others that may share similar interest as yourself. Hashtags are a whole new subject we’ll get into later, but use them in the social platform’s search field. Use an appropriate hashtag, find your connections , connect with them and begin building your relationships.
Not everyone is going to be open to connecting to you. The reasons can vary. Some are just way too busy, others may have social media managers operating the channels, others may have most of their social media marketing effort automated. Don’t expect quick replies, but do be persistent, but patient. The best advice I can give you, please don’t ask for something in your opening message. I know I hate it, nothing looks so automated. Connect with them first, get to know them. Interact with their social pages first. You have a higher chance of a response this way compared to jumping right in for the kill.
Business 2 Community shows us that #Hashtags can be used for a variety of different purposes.
Social Media Keywords And #Hashtags (20)
If you have paid attention to the world we live in now, hashtags can be found nearly everywhere. #Hashtags work in a variety of different ways. Most commonly on social media and company branding. Hashtags are found throughout social media communities, you can how find them being used on all the major social channels of the world. But what does it all mean? What makes the #hashtag relevant?
Hashtags are used in social media marketing to define specific post and help users that search via the hashtag find relative topics they’ve searched for. For example, if we wanted to share this social media marketing guide on Facebook, Twitter, Pinterest, Google+ or Instagram, we may use hashtags such as #SocialMedia #SocialMediaMarketing or #SocialMediaMarketingGuide All of these hashtags are relative to our social media marketing guide. By doing so, we stand a good chance of being found when others search for these keywords via social search engines.
Hashtags also help us find relevant content, we can use hashtags to find any type of content that we may need. This is a great resource for researchers, writers, marketers or anyone looking to capture breaking news. Companies have even took hashtags to a whole new level with company branding. #PutACanOnIt and #Shareacoke are two great examples of top brands cashing in with hashtags. Just like users know to use Google, the same can be said about social media search engines. I expect social search engines to get better and return even more results than now.
Check out Hootsuite’s How To Use Hashtags.
Consistent Branding And How Your Business Is Portrayed (21)
When it comes to proper branding of your business, there’s a lot of different factors that have to be considered. One of the most important elements is brand consistency. As we dig deeper, this can also refer to numerous elements also. From day one, you should be adding brand value. Some examples include earning trust, a great reputation, a leader in the industry or excellent customer service. Companies are always reviewed in these areas and if you miss on your branding, it can put a kink in your customer buying process.
Most companies start with branding rules, branding guidelines, what ever terminology you wish to use. In short, this is a list of rules that revolve around the brand. One simple but important brand rule would likely be color schemes and font in marketing, perhaps also including the logo. These rules keep your brand consistent on a global level, that’s the point of having them. It doesn’t matter if these instructions or guidelines are for social media marketing or content marketing, the brand should carry the same principles throughout all levels of the company.
So, how does consistent branding translate to social media marketing? On social media platforms, we share a variety of different content types. While this content may not be direct branding, anything you share will always carry the brand name. Therefore, everything that is published is branding. Some of you may be promoting on 3, 4, 5 different social media channels daily. While the best practice would be to use the same content on all channels, not all companies follow this route. But if you do, the goal is to make sure you’re following branding rules and staying consistent across all social platforms.
If you’re company doesn’t have integration among the social channels, you’re likely missing out on the benefits of content integration. Use social media management software to ensure that your social media content is published at the same time and published on all your social platforms. Social media integration is crucial to any brand, the message should be similar, the target audience should be similar. *Depending on the business of course) Bottom line, customers trust a consistent brand more and this is some of the value you build with social media integration.
Bright Local gives us some great insight to how reviews play a role in customers trusting a business.
Earning Trust Through Social Media (22)
Speaking of trust, do you purchase from companies you don’t trust? Likely not, right? But what’s the trust factor? A runned-down website? No social media channels? Years between last published content? Bad reviews? The point to grasp, there’s a lot of different factors that can turn a customer away and that’s the last thing you want. So the GOAL for all brands isz to earn TRUST from their target audience, and this is through all marketing channels, online and offline.
Back to Bright Local and the great visual resource above, reviews play a big role in the buying process, social media or not. I wanted to mention reviews because customers can leave reviews on Facebook, Google+, Yelp and other social platforms. Customers that don’t know your brand will likely look you up before they even consider doing business with you. Great reviews can help while bad reviews can be damaging. You ALWAYS need to be aware of what your customers are saying. If a customer has a bad experience, make it better for them.
What have we talked about the most in this social marketing guide? HINT: ENGAGEMENT. Engagement drives success, loyalty, trust, relationships and connections through social media. This is why I always suggest the “human approach.” You have to be real with the connections you make, especially a start-up business or a relatively new business that has little online presence.
Building relationships via social media is just like building relationships offline. The concept is the same and we tend to forget that as we’re caught up in the digital world. We expect it to be that way perhaps, I’m not quite sure. I think we complicate the process and while it does take effort, it’s just like making friends and relationships in your town, city, ect. Don’t complicate it.
SEO Profiler allows us to track traffic from social media that land on our website pages. We can also see how traffic from specific social media platforms interact with our pages with this software.
Data And Analytics On Social Media (23)
Now that you have the inside intel on promoting content through social media, you’ll need a way to monitor the data, analytics and results taking place through your efforts. Google Analytics is likely one of the most used analytic tools and for good reason. If you’re using Google Analytics, get it right away, the insights are priceless and so is Google Analytics, (FREE).
With your Facebook marketing campaigns, you get useful insights to the pages you manage from Facebook itself. Other social platforms are not as advanced. so you’ll need some type of software or tool to get valuable data and insights to analyze.
Pictured above, this is one of the tools that we use here at Hale Associations. SEO Profiler has a wide range of insights for your social media marketing. Above, you can see that we can track users that come from social media, how many page views occurred, how long our social traffic averages on our website and the number of goals that were completed (if any). These social media marketing insights allow us to see how our audience responds to our content and how that relates to traffic to our website. It also tracks the exact pages, which is extremely useful for landing pages.
SEO Profiler also allows us to track engagement of most major social media platforms as seen above.
As you can see above in the visual, the example is looking at interaction on our Facebook page. We’re able to track likes, shares, clicks and comments. If we see a spike, we can go back to that day’s publication to know which content type gave us results. Very useful insights.
You’ll need software and tools to track your results from social media marketing. These results serve another purpose, determining your social media marketing ROI.
Social Media ROI (24)
Even with the best social media marketing tools and software by your side, determining your social media ROI can be difficult. Social media ROI, it’s a term that marketers hate discussing and a term that clients often ask. Face it, your clients want to know what results their investment for social media marketing is bringing. And the better you can explain it with results, the better off everyone is.
How can I determine social media marketing ROI? First, you have to give every action a value. Easier said than done. So let me give you a good example. Customer A clicks on a post from your Facebook page and travels to a landing page where a purchase it made for $20. From this sale, your profit margin is 75 percent, so you take home $15. This is the ROI for that action. It’s easy to determine because it’s priced and you know your profit margins.
Now, what happens if you get someone to subscribe to your free email list? This list is important to your business, you use it twice a month with your email marketing campaigns. But that’s converted traffic. For now, all it’s a free email signup. Because this action is not a paid action, you’ll have to determine the value for email subscribers. The same can be said about a new social media follower, app downloads or visits to your website. All of these have some type of value to your business. You should assign a value for each for better tracking and understanding.
For more insight, check out this informative infographic by My Marketing Cafe.
There’s a lot of ways that social media marketing can bring value. Your business has to determine what those values are. Make no mistake, social media marketing takes time. You can’t expert to have a superstar Facebook page in a month or two. It takes a genuine effort and proper understanding to master social networking.
Barn Raisers shows the cycle of how social media supports SEO. The two feed off each other in many ways.
Social Media And SEO Often Work As One (25)
You’ve likely heard of SEO before, also search engine optimization. The two relate in many ways. With SEO, you use targeted keywords to drive in organic traffic. With social media, you do the same using hashtags to categorize your social media post and content. Just as a website has SEO value, domain authority, your social media accounts have this also. You can add SEO value to your social media accounts with backlinks and other SEO tactics.
Your website content should always have social media sharing buttons. In SEO, we know that social media shares adds value to a page and the keywords attached to that page. The more social shares any given page has, that page will have added SEO value. While the SEO value is minimal, every piece of value you can gain is important.
Major search engines can pull up your content on your social media platforms. You want users to be able to find these platforms. You want them to have the ability to follow you on social media. Think about adding ways to connect to your social platforms on your website. Brand mentions also have SEO weight. The more your brand is discussed, the better. So SEO and social media marketing cross a lot and integrate. Learn more ways that SEO and Social Media work together.
An awesome visual by Viz Wiz on Blogspot (Google) showing growth of users on the top social media platforms.
Learn, Adapt And Be Patient To Grow Your Social Media Channels (26)
I know I’ve covered a lot of different topics. Over 8,000+ words of content in our social media marketing guide. Remember, you can always save it as a bookmark. And we thank you for taking the time to visit us and read our guides.
I know some of you may be at different levels with your business. Some of you likely have aged social platforms while others may just be now building their social network. But we’re always LEARNING. You can never learn enough. Don’t get comfortable in your ways, you should always be willing to try new things. Social media basics will always be the same, but few give out their best kept secrets. So you have to be willing to try new things and experiment in your social media marketing efforts. A/B testing, case studies, stand behind your data and analysis.
Growing your social media platforms takes time and patience. But if you take the time to learn the social media marketing strategies I’ve listed and you get your resources in place, you will have the opportunity to be successful on social media.
Make sure you take the time to research successful social platforms in your industry and market. This is a great way to see what’s working with them. You also learn by doing this and it can inspire creativity in-house as well. The learning process is important because knowledge is power. This is especially true for those of you that offer social media marketing services.
Social media influence is just now getting started. New social platforms are always rising and falling. All of this equals opportunity on your end.
When it comes to SEO tools and SEO software, there’s no shortage of awesome gadgets out there. After 12+ years in the business of search engine optimization, I’ve tried my fair share of SEO software and tools.
From the incredible insights of Moz and SEM Rush to WebMeUp, Ahrefs and Raven’s tools, I’ve worked with over 70 over the past dozen years. As a professional SEO, SEO consultant and as a SEO Media business owner, I know and understand the importance of having the right tools for the job.
Best SEO Tools And SEO Software
If you want the best SEO tools and software, look no further than SEO Profiler. Yes, there’s a ton of great options available. You probably know of them, I’ve likely tried most of them. But to my point, no other SEO software comes with more tools and features at the price of SEO Profiler. I’ve been using SEO Profiler for years now and their SEO tools and SEO software. Today, we’re going to discuss dozens of awesome features and abilities that SEO Profiler gives you. It doesn’t matter if you’re a SEO expert, social media marketer or a small business, everyone will benefit.
Key Features Of SEO Profiler’s Software
- Track SEO metrics on 50 individual domains for only $99 a month
- Track thousands of keywords under that same plan
- Audit factors all your important technical SEO elements
- Custom reports with your logo and advanced reporting
- Integrate with Google Analytic for accurate reporting to clients
- Perfect solution for SEO firms and webmasters
Introduction To SEO Profiler
In my personal and professional opinion, SEO Profiler is the best SEO software on the market and it doesn’t even come close. It has a number of different SEO tools that can be used to give you direct insights to your search engine optimization. There’s a lot of great SEO software programs out there that has great tools but none of them have the complete package. I’m referring to 4 key components, price, features, tools and abilities. If you want to get to the top of Google, you need the right tools.
The Best SEO Software On The Market
After spending years bouncing back and forth from one SEO software program to another, our company finally found a home with SEO Profiler. Here’s the thing, if you want a set of SEO tools that does everything, it’s going to cost you. You could easily say a few hundred dollars or more for good SEO software. If you’re lucky, you can track 5-10 websites. If you want to track more, you’ll have to pay additional fees that can easily drive the cost of your SEO software up to $1,000 a month or more.
Most SEO companies manage multiple websites. If your SEO company has 30 clients, your SEO software can run your cost up. If you want to get the best SEO tools, you’ll likely have to pay more. This makes it tough, especially for freelance SEOs and smaller SEO companies. The good news, it doesn’t have to be that way.
I’m about to introduce SEO software that will amaze you. This software will help give your clients insights never imagined. My clients are always amazed at the in-depth SEO evaluations we can provide with our SEO technology. The best part, we only pay $99 a month! Yes, and we can manage up to 50 websites! And for that same price, you can have the same SEO software and tools we use successfully on a daily basis. Get SEO Profiler today! (SEO Profiler provides multiple SEO packages to fit your needs.)
This SEO Software Has It All
When it comes to search engine optimization, I know there’s a lot of options for SEO tools and SEO software. Here’s the thing, it sucks having to keep track of all your SEO tools. Before SEO Profiler, I used a few dozen tools. And remember, this is just for SEO. If you include marketing and outreach, you’re talking about dozens more. What you get with SEO Profiler is a SEO software that has numerous SEO tools within the software. It’s amazing, I wouldn’t recommend it if I didn’t believe this was the best SEO software on the market. And as I said before, it doesn’t even come close.
SEO Profiler Comes With A Free Trial
I know we all love free trials with our SEO tools and software. New SEO Profiler users can sign up for free and you can test drive the SEO software. But for the rest of you, I’m going to give you the most detailed look inside SEO Profiler and all the great SEO tools inside it. If I’ve said it once, I’ve said it a thousand times, NOTHING on the market beats the value and functionality you get with this top rated SEO software suite. So let’s get started!
SEO Profiler has dozens of built-in SEO tools that you can use. The dashboard and interface are easy to use and provide you with optimal analysis and reporting.
Your SEO Dashboard And Interface
When it comes to SEO software, you want a program that is easy to use and interface friendly. In the image above, you can see all your built-in SEO tools in modules on the left. Each one of these modules break down to more SEO tools that you can use. It even tracks Adwords and Social Media. And that’s just a bonus. This SEO software does it all. And I’m going to discuss all of these modules so you can see all the awesome features inside.
But back to your SEO dashboard and interface, everything is categorized for ease-of-use. Everything is easy to use, easy to read and easy to get to. The image above is your SEO project dashboard. As you can see, we’re looking at my website here, Hale Web Development. The opening project interface shows some of the more important SEO metrics, like your audit results, backlinks, backlink score, rankings and so on. I know several SEO softwares that I’ve used over the years and the user interface is terrible. With SEO Profiler, you’ll be able to find and locate everything with ease.
The SEO Ranking module has several useful SEO tools that can be used to track your keyword rankings and ranking pages.
SEO Ranking Monitor
While the screen shot above looks the same, it is not. I’m showing you the SEO tools within the Ranking Monitor Module. You have several tools to use to monitor your keyword rankings and ranking pages. The Ranking Monitor Module consist of;
- Ranked Keywords
- Ranked Pages
- CSV Export
- PDF Reports
SEO Profiler allows you to track all your keyword positions in Google, Yahoo and Bing. This SEO tool also tracks historical keyword rankings.
You’ll be able to monitor and analyze all of your ranking keywords from day one. If you look at the image above, you can see how easy it is to track your keyword rankings. You’ll notice that this tool tracks your keyword ranking position, keyword search volume, keyword competition ranking and up to 5 of your top competitors. The SEO software tracks keyword rankings in Google, Yahoo and Bing. It also tracks how many positions a keyword goes up (shown in green) and when a keyword drops (shown in pink)
Another awesome feature allows you to track your competitor’s ranking keywords.
This SEO Tool allows you to track all your ranking pages in Google, Yahoo and Bing.
Each keyword that you rank for shows up for a specific page. It could be any page within your website, a homepage or a deep link. Not only does the SEO software track all of your keywords and ranking positions, it also tracks the exact web page you rank for. Very helpful tool. This allows you to know exactly where the ranking keyword is located and you can optimize your page for better SEO rankings.
With this tool, you’ll automatically see which ranking keywords have the best opportunities to increase in search engine ranking.
The Opportunities Module is a great SEO tool. This allows you to optimize your content for higher keyword rankings. Very useful and this tool has several working components. Here’s everything this SEO tool does;
- Tracks the specific search engine you’re ranking for
- Tracks your ranking keyword position
- Tracks the ranking page
- Tracks the ranking keyword
- Tracks the ranking keyword’s search volume
- Tracks the (PTI) Potential Traffic Increase
- Tracks the (PAV) Potential Additional Visitors
- Tracks if the links need to be improved for the specific ranking page
With alerts, you’ll easily know when your ranking keywords are climbing the serps or falling down.
Another great thing about this SEO software is the Alerts Module. The Alerts Module tracks a few different things. First, it tracks keywords that are improving. It also tracks keywords that are falling. It alerts you when your keywords change in the serps. Not only does it track your keywords ranking in Google, but it also tracks your keywords ranking in Yahoo and Bing also.
One of the greatest features in the Ranking Module is your Competitors SEO tool. I love this tool. SEO Profiler allows you to track up to 5 competitors. This is a great way to spy and keep up with your competition. This tool also has several useful features. Below, you’ll see all it does for up to 5 competitors;
- Tracks the total keyword rankings for your competition.
- Tracks your competitor’s ranking keyword position average.
- Tracks your competitor’s position one keywords.
- Tracks your competitor’s top 3 keywords.
- Tracks your competition’s first page keywords.
- Tracks your competition’s visibility scores in Google, Yahoo and Bing.
- Tracks your competitor in Google, Yahoo and Bing.
It’s clear to see why I love this specific SEO tool. Tracking and analyzing your competition is so important for search engine optimization. Think about how useful this data will be. And if you’re a SEO, you can track this for every project! Every project, unique URL will track up to 5 competitors. We haven’t even made it through the first module with this SEO software and you can already see the value of SEO Profiler. This is exactly why I love it and I highly recommend it to everyone. Even if you’re a small business owner or webmaster, these SEO tools can help you significantly. And for the price you pay, you can’t beat it. Sign up for SEO Profiler now.
Export your search engine rankings and competitor search engine rankings in a matter of seconds.
Many SEO’s and webmasters prefer to have all their keywords in a nice Excel sheet or Google document. Hey, I understand. You can likely agree, that can take some time and effort, especially if you have a lot of keywords to track. Problem solved! With the CSV Export, you can transfer all your tracked keywords easily to a Google doc or Excel sheet. My clients like to have them and this cool feature makes it easy as cake.
Not only that, you can quickly export your competitor’s keywords and your search engine ranking history! All of this can be done in a matter of seconds.
Dealing with clients for nearly 9 years now, I pretty much know what they want to see. One of the greatest features about the SEO Profiler SEO software is the advanced reports that you can create and customize as you want. In total, you can create 30+ page SEO reports. Clients love the incredible insights that you can send them on a daily, weekly or monthly basis.
On top of that, you can do cover sheets, add your logo to the report, add headers, footers and your own color schemes. This is an advanced SEO reporting system.
Awesome! We’re finally through the first module and first set of SEO tools. And I hope you can see why I’m so high on this specific SEO software. It’s very easy to see the value in SEO Profiler. Very easy. It’s the one SEO software that can literally do it all at an affordable price.
We’re now looking at the 2nd module and 2nd set of SEO tools that you’ll have at your disposal when you buy SEO profiler. Just like the first module, this one has several useful tools that will help you keep your clients or boss happy. Let’s check out the SEO tools included;
- Ranked Pages
- Top Ranked Sites
- PDF Report
With this tool, you can check a variety of different ranking keyword metrics for a domain, including keyword values and visits.
The Overview Module allows you to get some great insights for any domain. With this SEO tool, you can analyze a domain to;
- Check total ranking keywords
- Check average position of the domain’s ranking keywords
- Check Google visitors
- Check total local searches
- Check the total countries that the domain ranks for
- Check the estimated monthly financial value for ranking keywords
- Check the domain’s top ranking keywords
- Check the domain’s organic traffic for ranking keywords
With this SEO keyword tool, you’ll be able to research the keywords for other domains. You’ll be able to check everything listed above. You can also choose advanced filters to get the results you seek. This is a helpful tool for a number of reasons, doesn’t matter if you’re analyzing your own domain, a client’s domain or your competition.
This SEO tool allows you to track a domain’s ranking pages and an estimate of their visitors for each page.
Monitor Ranked Pages
The Ranked Pages Module allows you to see the ranking pages and traffic for any domain. This is an awesome tool to use competition research or evaluating your own website. As you can see above, this tool allows you to see the ranking pages for any domain. Great for competition research or great for link building and outreach. You’ll see the country for the ranking page, number of keywords for that specific page and the visitors for that page.
This module allows you to view the overlapping keywords of your competition and the countries they rank in.
This feature also comes in handy when competition research is your goal. As you can see above, it tracks the same keywords that you and your competitors share. You’ll be able to see your total competitor websites, total number of keywords and the number of countries that a specific domain ranks in. You can also filter by country to look at keywords that only rank for a specific keyword.
SEO Rankings By Country
This element will allow you to see the unique countries that a domain ranks for. As you can see above, you get a pie graph that shows your percentages of countries. You’ll also notice it tracks the total number of ranking keywords and the estimated value of the domain’s ranking keywords. It allows you to see all the ranking keywords for a specific country, the visitors you get from those rankings and the estimated value of those SEO rankings.
This module shows you the subdomains that are associated with the domain that you’re testing or analyzing.
Export Your Data
The export feature allows you to export all the data and analysis for the different countries you rank in. Just like the other export feature we talked about earlier, this one allows you to transfer data to a Google doc or Excel sheet, among other things. As SEOs, CEOs or what ever position you’re in, saving time is always beneficial. This allows you to store your data as needed, quickly as possible without all the copy/paste.
With this SEO tool, you’ll be able to look up the top ranked websites on Google within seconds and see their estimated values.
Top Ranked Websites
This SEO tool is exactly as described, it allows you to see the top ranked websites on Google. In SEO and marketing, you can learn a lot about the top ranked websites in the world. You can see how they publish content, you can see the channels they use for traffic, social media accounts and so on. So this tool allows you to find those websites, plug it into your SEO Profiler SEO software and as you can see, analyze the heck out of it to create your own opportunities!
The SEO Audit Tool allows you to perform a SEO audit on any website that you choose within minutes.
Deep SEO Audit
With the Website Audit Module, you’ll have the ability to automatically audit any website of your choice. This is extremely helpful when you’re performing a SEO audit for a client. You can perform a full audit on the key SEO metrics in a matter of minutes. There’s dozens of important SEO elements that this tool checks for and I have the complete list below.
- Broken Links
- Server Errors
- Timeout Errors
- Empty Titles
- Duplicate Titles
- Duplicate Pages
- Duplicate Content
- HTTP & HTTPS
- WWW & Non WWW
- No Text Content
- Little Text Content
- No Bot Allowed
- Bot Blocked
- Click Depth
- Too Many Links
- Meta Description Empty
- Meta Description Too Short
- Meta Description Too Long
- Meta Description Wasted
- Meta Refresh
- Duplicate Canonical
- Duplicate Meta Tags
- Pages Too Big
- Title Too Short
- Title Too Long
- Title Wasted
- Title Tag Shown Twice
- URL Invalid
- URL Too Dynamic
- URL Too Long
- Anchor Text Wasted
- H1 Tag Keyword
- H1 Tag Empty
- H1 Tag Missing
- H1 Tag Wasted
- Image Problems
- Meta Robots None
- Meta No Follow
- Meta No Index
- Meta No Snippet
- Permanent Redirects
- Other Redirects
- Temporary Redirects
- Links To 403
- Redirect Same URL
- Upper Case URLs
- Rel. Link To Domain
- Canonical URL Used
- No Spell Check
- Possible Misspellings In Content
Deep SEO Audits In Minutes
As you can see above, this SEO software can check many important SEO factors of a website in a matter of minutes. It easily helps you determine if a website has missing metadata, an important SEO factor. You can see if H1 tags are being used. There’s so much you can check with this quick easy SEO audit, an awesome SEO tool to have for sure.
Check The Exact Page In Your Audit
And even better, if you run an SEO audit and you see that 50 pages are missing metadata (for example) you just click on the icon and you’ll see the exact pages missing the metadata so they can be fixed. This SEO audit tool is amazing! And for the price you’ll pay for a good SEO audit tool, you can get the audit tool and all of these awesome SEO tools for the same price, if not less. Plus, you get everything we’ve discussed up to now and all the tools below. I know, it’s insane but true. This is the best of the best. Hands down without questions.
Not only do you get a full SEO analysis, when errors and warnings pop up, you get the exact pages that need fixed.
SEO Audit Results
As I said before, all of the SEO audit results are documented in a matter of minutes. (Really seconds) Some things can take longer. But when you store one of your client’s SEO campaigns into the software, the software automatically runs an audit once a week. So if something new pops up, you’ll know about it. But as you can see above in the screenshot, you’ll be able to find the exact page for all errors, warnings and needed steps to take. Very helpful and cool.
This is a very simple SEO tool. It allows you to see the Robots.txt file of the website. This file (for those of you that don’t know) simply tells the search engine bots what they can go through and what they can’t.
This tool allows you to download your SEO sitemap and as you can see, you also have the opportunity to submit it to Google, Yahoo, Bing and other search engines.
Your SEO Sitemap
This tool allows you to be able to download your sitemap. While this is not as important as it use to be, some still believe that having a sitemap on-site gives you love from Google. You can also submit your sitemap to Google, Bing, Yahoo, Baidu and Yandex search engines. And again, not an important factor like it use to be, but if you have a new website, it can be a benefit. It never hurts either way. Plus, it’s good for your users.
The export on this module allows you to export broken links, duplicate content, meta description issues, page title issues and spelling mistakes. And each section also has a PDF report module for creating reports.
With SEO analytics, you can analyze the most important SEO metrics while seeing the results of your efforts. It works with Google Analytics to give you data you can count on.
Now, we’re getting to the heart of this SEO software. And you can clearly see, we’re not even half way through all the SEO features of SEO Profiler yet. Funny, we’re about 30 percent. And this is why I love my SEO tools and software. There’s no other SEO tool or software on the market as complete as SEO Profiler. Credit the hard working men and women that work on the software day in and day out. And SEO Profiler, many don’t know much about it but that’s going to change. I promise you that. As a SEO myself, I know the importance of having dependable SEO software you can reply on. This is it, this is the best SEO software on the market. Period.
Web Analytics Overview
As you can see above, you see several different traffic metrics with this SEO tool. SEO Profiler works hand in hand with Google Analytics. The only difference, SEO Profiler has a much better way of displaying it. The interface is very clear, easily to read. The graphs are different colors. SEO Profiler is one of the best SEO reporting softwares also. Your clients will appreciate these colorized SEO reports, trust me.
The SEO Overview tool allows you to see your metrics in a variety of different time spans, 1 week, 2 weeks, 30 days, 60 days, 90 days, 180 days, 365 days and many options in between.
Everything your Analytics tracks in the overview option;
- Unique Users
- Traffic Channels
- Geographical Traffic
- Total Sessions
- Daily Average Of Sessions
- Pages Per Session
- Average Time On Site Per User
- New Users
- Bounce Rate
- Graph Of Total Visits For Period (Not Shown Above)
Your social media SEO tool can help you analyze the results of your social media marketing campaigns with great accuracy.
Your Social Media SEO Tool is very simple but extremely helpful. This tool tracks all the visits that social media brings into your website. So if you’re running Facebook marketing campaigns, you’re going to see the results of your efforts. Any type of social media websites that brings traffic to the domain that you’re analyzing will appear in this section. Just like your SEO Overview tool, you can track from 1 week to 365 days of data with this.
Your social media tool also tracks pageviews from your social media traffic, average time on-site, goals and conversion rates. Your social media again work with the goals and conversions you have set up in Google Analytics. This SEO software can read it all and you know where to easily find the results of your social media marketing.
Top Social Media Referrers
With your Top Referrers SEO Tool, you’re going to be able to analyze a domain’s traffic like never before. You get incredible insights to traffic in a matter of seconds. It tracks the traffic types that are bringing users to a website. It tracks’
- Search Engine Traffic
- Direct Traffic
- Referral Traffic
- Social Media Traffic
- Community Traffic
- Email Traffic
- Backlink Traffic
- Sniply Traffic
- And many more traffic types.
Not only does it track all these traffic types coming into the website, it also tracks;
- Average Time On Site
If that wasn’t enough, it will also track the the referring URLs sending traffic to the domain! So all of those advanced SEO traffic tools, you can forget about them! Seriously, this SEO software tracks your traffic like nothing else on the planet. And all of this data comes from Google Analytics, so you know it can be trusted to be accurate. Knowing when, where and how traffic reaches your website is not only important for search engine optimization, but also crucial to conversions and knowing how users engage a domain. This is just another great example why SEO Profiler is the best SEO software in the world. And I’ll continue to say this and this guide explains every reason why.
So think about it, have you ever read a more complete review on SEO software and SEO tools? Have you ever seen SEO software that does all of this? I know in my nearly 9 years, I haven’t. And I’m not even close to being done. I know this guide is super long, I’m sorry. But I wanted to go over every SEO tool within this software. But you don’t have to wait, you can order your SEO software now! And trust me, you won’t regret this one. But if you want to learn more about SEO Profiler, please continue to read.
With this feature, you’ll be able to see the top keywords for a domain and the amount of users that the specific keyword brings to the website.
How important is it to know the top keywords for a domain? To know which keywords are bringing in the most traffic? Very important, huh. Keywords are a big part of SEO. Knowing how to find and use the right keywords could be the difference between success and failure. That’s how much they matter. With this SEO feature, you’ll be able to easily see all of the main keywords bringing in users to a domain. You’ll be able to see the exact keyword and how many users it brings in during the selected time frame. Just like other features, you can choose different time frames.
This tool will allow you to check the top pages of a website to determine the users that are visiting specific pages of a domain.
Knowing the top pages of a website in a matter of seconds is a great useful feature. And that’s exactly what this SEO tool does. This tool allows you to see what the most popular pages on a website are. You can also track the Pages P.S., which is the average pages the users go on to see in the website after landing on the page. You can also track goals and conversions. If you have a specific landing page that you’re trying to dial in, this tool can help. Wait until you see the SEO Optimization Tool later in this guide.
With the SEO Profiler software, you can track your top campaigns in a matter of seconds, among other important SEO data.
This is another useful SEO tool that allows you to see the top campaigns for a domain. More less, we’re talking about referral traffic here. As you can see above, most of my traffic comes from Growth Hackers. Give them a shout out, I love the community. It’s an honor to be a part of that community. They are doing great things over there. And if you’re a SEO, developer or marketer, I recommend you join them as well.
Now, as you can see in the screenshot above, it shows the exact source where traffic is coming from. And you can see those sources above. Not pictured, you can actually see the Source. For Growth Hackers, my campaigns are under Submitted because I shared my pages there. For Twitter, it shows the source as Buffer due to the fact that’s what I used to submit content before. A very helpful tool in many ways. And again, you can track the source, users, goals, conversions and you can pick the time frame. SEO tools within tools and data is powerful.
With this module, you’ll be able to analyze the users of a website and the technology that they use to get there.
It’s very important to know your users like the back of your hand, right? With the Users Module, you’ll be able to get some great insights in a friendly interface. With the users feature on SEO Profiler, you’ll be able to see the top browsers being used by users, you’ll be able to see the location metrics where they come from and you’ll be able to see the technology they’re using as well.
And just like all the other categories with SEO Profiler, all of these SEO reports can be made into a PDF for your clients.
The Link Profiler category is all about backlinks. And if you don’t know by now, backlinks are the most important SEO ranking factor. You have a wide range of SEO tools that you can use with your link profiler. As you have read, you know how strongly SEO Profiler is. But the only thing I dislike about this SEO software is the backlink analysis. Link Profiler does not analyze all of your backlinks. Personally, I use Ahrefs and SEO Profiler for my backlinks. There’s not one single tool that you can use online that will find every single backlink. Advanced SEOs and Link Builders know this. Instead, Link Profiler finds most of your new backlinks, but it can find backlinks from years ago. In fact, there’s a feature that allows you to see the age of links. While it’s not a complete SEO backlink tool, it still has a number of advantages we’re going to talk about.
This SEO tool allows you to analyze the backlinks of any domain and you can sort backlinks with a variety of different filters.
The Backlink Tool is a powerful tool that can analyze backlinks in a number of different ways. The built-in algorithms of SEO Profiler can analayze the values of backlinks, giving you a LIS score. LIS representing Link Index Score. Here’s some of the metrics you get in the backlink interface.
- Active Backlinks
- Unique Active Backlinks
- Links To Homepage
- No Follow Links
- Industry (Selects the industry a domain is classified under)
- Link Influence Score (o-100%)
- Multiple filters to find exactly what you’re looking for
SEO Profiler allows you to use several backlink filters to control the types of backlinks you want shown.
With the Backlink Filter, you can analyze your backlinks in a variety of different ways. These helps you pull up the exact backlinks that you want to look at. You can analyze your own backlinks or domains that you want to link to. It’s a great SEO tool for link builders and all SEOs. Here’s what you can filter through;
- Filter Backlinks By Industry
- Filter Backlinks By LIS (Link Values)
- Filter Do Follow And No Follow Backlinks
- Filter Backlinks By Page Title
- Filter Contextual Backlinks And Anchor Text
- Filter Backlinks By URL
- Filter Backlinks By Dates
The Link Disinfection tool allows you to find harmful backlinks pointing at a website in a matter of seconds.
Find Bad Backlinks That Can Harm Your Website
With Link Disinfection, you’re going to be able to determine the exact backlinks that may harm a domain. And being close to SEO 2016, this is an extremely helpful SEO tool for sure. This will give you harmful backlinks in a matter of seconds. And as you can see above, there’s 13 different backlink filters that can be used to find potentially harmful backlinks on a domain. Bad backlinks can cause a domain a lot of trouble, not only for SEO, but reputation, sales, conversions, reviews and so on. Having a SEO tool that can find them easily is a benefit.
This feature allows you to analyze the anchor text that are pointing to a domain, helping you calculate the percentages of incoming anchor text for a natural backlink profile.
Find Your Backlink Anchor Text
The Anchor Text tool is a great useful tool to have when trying to determine your backlink profile percentages. We all know the importance of exact match anchor text linking to a domain, one of the main reasons domains rank for a given keyword. With this SEO software feature, you’ll be able to see what anchor text are pointing at any given domain quickly and easy.
This module allows you to look up a domain’s backlinks to see which pages have the most backlinks pointing to it.
Find Your Backlink Pages
Having the ability to find the pages on a domain that have the most backlinks pointing to them is important. And with this feature, you’ll be able to easily see which pages have the most backlinks. Again, among SEOs that know what they are talking about, backlinks are the most important SEO ranking factor. And I don’t see this changing anytime soon. Backlinks alone are enough to rank competitive keywords. Having a SEO tool that can find these pages is extremely helpful.
With this feature, you’ll be able to analyze the specific industries building backlinks to a website.
Another SEO Backlink Tool You Can Rely On
Linkio is a SEO tool that helps in monitoring the backlinks and optimizing the anchor texts for maximum benefits and staying neutral while getting before the competitors. Maintaining a quality backlink profile with diversified anchor texts you can be sometimes very difficult and you should always use a tool made especially for that purpose.
What I like about this tool is that it helps you with your backlink anchors, something you rarely hear other SEOs discuss. Having the right anchors for your links is essential to ranking high in Google.
Find The Industries That Link To A Website
What is SEO all about today? Relevancy. The more websites linking to you that are relative to your website’s topic and content, the higher the value. You want websites from the same industries building backlinks to your website. This SEO software module shows you which industries are linking to any given domain and it shows the number of backlinks being used.
This screenshot shows the different classes of backlinks that are pointing to a domain.
Find The Link Context Linking To A Domain
The link context refers to the topic of the individual links that point to the website. The context of a link is calculated based on the words that appear in the anchor text, the title of the linking web page and the content of the linking web page.
This SEO module will help you determine where backlinks are coming from that point to a website.
Find Which Countries Link To A Website
This module from SEO Profiler shows you which countries are building backlinks to a domain. Every website has a home. It may be in the United States or across the world. With this SEO tool, you’ll be able to see which the geographical locations of websites that are building backlinks to any given domain. If you have a website located in the United States, for most of you, the bulk of your backlinks will probably be from that country. It doesn’t always work like that though, so it’s important to know the geo locations of all backlinks that point to your website.
Every link on the internet has different link values. Knowing how to determine the value of links is very important, this tool helps you do that and more.
Find The Values Of Your Backlinks
I can stress how important this feature is. It’s absolutely crucial to know the value of all backlinks pointing to a domain. Not only that, when you’re link prospecting, you need to determine the value of potential link prospects. While all of these SEO backlink tools can be used to help analyze your own website, we all know the importance of keeping a close eye on the competition. And with your backlink SEO tools, you can do that and so much more.
If you see the screenshot above, we see LIS again. This is Link Index Values, the values of backlinks. The metric range is 0 for links that have no value and 100 for the links that have the highest values. These scores are calculated to determine the overall link score for any given domain. The more higher valued backlinks you have, the higher the LIS will be. This tool helps you keep track of the backlink values of linking websites.
If you’re a link building, you can use this specific tool to find the higher valued domains for link building purposes.
Find Subdomains Linking To A Website
This tool will help you find the subdomains that are linking back to a website. Subdomains have less value than unique URLs when it comes to backlinks. So these links are going to be of a lesser value for those of you that build backlinks. You hear a lot about 2,0 websites, many of which are subdomains. Nearly all of them have lost value and can cause more harm than good.
This SEO tool can help you find the age of the backlinks pointing to a domain.
Find The Age Of Your Backlinks
Aged backlinks carry more value for the most part. Why? Because they are an older backlink. The backlink values are still dependent on the linking domain of course, but this is a useful tool to have. I know several SEO software providers that concentrate on backlinks. While some of them are great to use, others are high priced and not as useful. Link builders, SEOs, marketers, all of us have a use for a set of backlink tools like SEO Profiler. And for the price you pay, you can beat dozens of powerful SEO tools under one roof.
With this feature, you’ll be able to click on the specific year and you’ll have access to all the backlinks from that year. And again, you can create reports for your clients.
Powerful Backlink SEO Tools
As you can now see, there’s a number of different SEO tools that SEO Profiler offers for your backlink and link building needs. Not only do you get these backlink tools and all the SEO tools mentioned above, you also get the tools below as well! SEO Profiler is PACKED with the best SEO software package on the market. Make sure you get SEO Profiler today!
As if you didn’t have enough backlink tools above, we have a few more for you! This SEO Profiler category has a few different link building tools that will help you analyze and track powerful backlinks to help you keywords rank first page. Let’s check out the link building suite!
The Backlink Manager will help you quickly store backlinks for link building and prospecting backlinks from other domains. You can also spy on competitor backlinks as well.
Manage All Your Links
With the Backlink Manager, you’ll be able to manage all your backlinks from your SEO software. Yes, every potential backlink partner or backlink prospect can be uploaded here. And again, you can see we have several different backlink filters to help you organize and find backlinks in seconds. You’ll be able to see the backlink values, when the backlinks were added, Pagerank if the domain has it, the status of the link and the contact status. No more spreadsheets or Google documents ladies and gentlemen, this backlink manager is all you need to safely and easily store your backlinks.
This feature is going to make link building easier. Just enter a domain and the SEO software does the rest.
Find Easy Backlinks And Targets
With the Hub Finder feature, you’ll be able to easily find new backlink targets and prospects. This tool is going to help you find websites that are likely to link to you. Remember, relevancy is the key, that’s what Google is looking for. You can also make sure that your website has the correct co-citation context. You want to ensure that your website is in the proper industry according to Google. Backlinks improve the search engine rankings of your website, they are crucial to have. If you want to rank for competitive keywords, you have to have those all important backlinks pointing to your website.
This feature is great for anyone that needs to build backlinks. Enter the keyword you need backlinks for and let the software do the rest.
Find Backlink Opportunities
One of the coolest features with this SEO software is the Opportunities Feature. I have yet to come across SEO software that does this. Genius of an idea. This module allows you to find backlink opportunities that are not as commonly used. Check out the screenshot above. All you have to do is enter a keyword and the software does the rest.
If you look above, I entered the keyword SEO. Above, you have 48 different filters to search for backlinks with your keyword. This is exactly how you can find link building opportunities! All you have to do is enter your keyword, click on the exact filter you want and SEO Profiler will give you hundreds/thousands of link building opportunities in a matter of seconds.
SEO Profiler helps you build quick easy backlinks by giving you a list of backlinks that you can use now for link building.
Easy Starter Backlinks
If you have a website that doesn’t have backlinks, you need to get some quick. There’s a number of authority websites out there that have easy backlink opportunities. With this feature, you’re going to get hundreds of easy startup backlinks to build to your website or a client’s website. The software has them stored for safe keeping as you can jump back and forth to complete your backlinks. I still advise you to consider who you link to, so you’ll have to determine that on your own. However, I’ve been through this backlink list a few times and there’s several good backlinks you can get from this feature.
Weekly Backlink Opportunities
Another link building perk you have with SEO Profiler is the Weekly Backlink Opportunities feature. Every week, you’ll receive new link building opportunities straight to your email. Of course, you can access this at anytime through your SEO software. Again, you have a ton of backlink filters to target the exact backlinks that you want. Backlink tools that I’ve reviewed and used over the years never had a feature like this.
It’s clear as day the many benefits this SEO software has over the competition. Did I mention that I get all of these SEO tools for only $99 a month? Up to 50 domains? 500 analyzed pages per domain? That’s crazy! Each domain you monitor will have all of these great SEO tools. Nothing compares to the functionality and price. And if you go a step higher and get the larger SEO package, you’ll have even more! You won’t find a better SEO software to use. If you want to give your clients detailed reports and make your job easier, this is the time to get it.
Take SEO Profiler for a Spin yourself! You won’t regret it!
Ever wonder what your competition is up to using Google ads? Get tired of having to constantly search Google for the answers? I know I was once upon a time before SEO Profiler. Now, I can get the answers in a matter of seconds. With the Adwords feature, you can see what other domains are using for Google Adwords. Talk about a hell of a tool. Even though it’s not 100 percent accurate, the data and insight you can get is worth every second you spend on the tool.
With this cool SEO tool, you can research what other domain’s are using on Google Adwords in a matter of a few seconds.
Find Adwords Keywords For A Domain
With this feature, you’ll be able to access the keywords being used for a domain’s Google Adwords campaign in only seconds. Awesome? You bet! Is your SEO software provider giving you great insights like the screenshot? If not, you better get SEO Profiler.
For the example above, we used Moz. And as we can see from the results, they are spending some BIG money on Google advertising. And look at the estimated traffic results they are seeing. And this is just the top 11 keywords here. In total, our SEO software brought back 2,768 results which means they are spending a LOT on Google Adwords. Imagine finding the best keywords your competition is using. This is an awesome tool and it’s clear to see why.
What you don’t see pictured with this SEO tool is all the different filters that can be used to track anyone’s Google advertising budgets, results and traffic. And again, these are not 100 percent accurate. There’s just no way to know for sure, but you do get great insight from using the Adwords keywords feature. And you know if you see these results, the business has a huge advertising budget.
The SEO tools allow us to see the number of ads that were found, the estimated advertising budget on Google and the traffic brought to the website.
Finding Ads For Google Advertising
Check this screenshot out. Again, we’re looking at Moz. And I want to be clear, I’m only using Moz for an example. I highly respect them in everyway possible. They are a world leader in SEO, great for them. I have no problem with Moz, just showing you all the awesome features from SEO Profiler.
We’re estimating that they run 551 ads. They have an estimated ad budget of $376,820.09 and get around 47K visits a month from those ads. Again, you can use this on your competition, which makes it a very useful SEO tool to have. And the software picks up the domain’s ads, so you can see how they are worded. If you’re running your own Google ads, you can use this feature to optimize your own Google ads. Very useful indeed.
This feature is going to allow you to find the competition’s landing pages for their Google Ads. You’ll be able to see visitors to those pages and the ads up for those pages also.
Landing Pages Being Used For Google Ads
What’s your competition sending traffic to? Is it a landing page? With this module, you’ll be able to find those landing pages to see what your competition is up to. Check out the screenshot above. As you can see, we can find the landing pages that the website is using and the number of ads being shown for the page. We can find the countries the ads are being shown and the amount of traffic that’s going to those pages. This is extremely useful, the SEO software allows you to see it all. And if you’re in the business of analyzing Google advertising campaigns from the competition, the Google Adwords SEO tools are perfect.
This module allows you to easily find your Google advertising competition in the click of a button.
Find A Domain’s Google Advertising Competitors
With this built-in SEO tools, you’ll be able to see what the domain’s competition level is. Moz is so large, they have over 3,000 competing websites when it comes to Google advertising. And the SEO software locates them all. We can see the exact domain, what country the website resides in and the number of overlapping keywords, which means they are targeting the same keywords Moz is. Again, you’re seeing multiple SEO tools that can be used to analyze your competition when they advertise on Google.
If you’re trying to see what countries a domain runs Google ads in, this tool will quickly find them and give you a great visual chart for reference.
Find Where Your Competition Runs Google Ads
Another helpful feature in the Google advertising department is Google Adwords Countries feature. With just the push of a button, you can quickly see which countries a domain runs Google Ads in. If we look at the pie chart after evaluating Moz’s domain, we can see that Moz runs ads on all 7 continents. When we look at the geographical data on the Google Ads, we see that the company runs most of their ads in the United States, around 71.5 percent of them. Australia comes in second at 13.4 percent and so on. The software also calculates the total amounts of budget spent in each country and the amount of visitors from each country. (Not pictured above)
Who spends the most on Google Adwords advertising? With this tool, you’ll be able to find out in seconds.
Who Are The Top Google Adwords Advertisers?
Ever wonder who’s spending the most on Google Adwords? This software brings it to you in seconds. You can quickly analyze and see which domains are spending the most and you can see their budget amount as shown above. This tool can be of use. You can also check different countries by clicking on the flag icons.
And just like the other categories, you can export this data in a matter of seconds, as well as creating awesome PDF reports for yourself or for clients.
Have I convinced you yet that this is the best SEO software available? Just hang with me, we’re closing in on the last few dozen features on SEO Profiler. I always get asked, what’s the best SEO softwares on the market? What’s the best SEO tools you use Richard? So I finally decided to spend a week writing this guide about SEO Profiler. I love having all of my SEO tools in one place, one SEO software provider. We’re talking about SEO technology that could easily cost thousands here, but SEO Profiler makes it affordable to us all. I don’t work for them, but I have no problem talking about amazing SEO tools and software. If you’re a SEO, marketers, link builder, I know you see the value of this software package. At the very least, give it a try. But if you’ve hung with me and read to here, you know exactly what you’re getting. Get SEO Profiler today and give your clients a SEO experience they will never forget.
This tool allows you to monitor and analyze the social media metrics from social media platforms from a domain.
Monitor And Analyze Your Social Media Marketing
Social media has become an important factor in SEO. SEO and SMM work together in many ways. Having SEO software that monitors your social media marketing is a bonus. The SEO software gives you a variety of insights from different platforms. The Facebook option tracks likes, shares, clicks and comments. You’ll be able to monitor results from;
- Stumble Upon
Don’t be surprised if more social media platforms are added in the near future. That’s one great thing about SEO Profiler, they are always adding new awesome SEO tools. They are happy to take feedback as well, so you can work with them, they listen. Some SMM tools track this same thing, some are free but many are paid. With this SEO software, it comes built-in. It’s just another cool feature you have access to.
This useful tool allows you to find trending topics and hashtags.
Social Media Trends
If you’re in a niche or industry that relies on trending topics, you’ll love this added feature. It monitors trending social media hashtags. Not only trending social media hashtags, but also tracks what countries they come from. How cool is that! And this is a great way to find trending content to publish on your websites. We all know that social media is all about trends. If we look at the United States above, we can see several trending topics via social media right this minute. And these change and update automatically. A very useful tool to have available when needed.
Track all your important social media metrics with one SEO software.
Track All Your Social Media Accounts
You’ll have the option to track the key metrics of all your social media accounts with a large SEO software package.
SEO Page Optimization
Have you ever wondered what your webpages are missing to rank your chosen keywords? Well, if you get SEO Profiler, that will be a thing of the past. With all the SEO tools in this category, you’ll be able to score high grades on all of your webpages. On-site SEO made simple!
Optimize Your Webpages To Rank First Page
What would it mean to you to rank keywords on the first page? I imagine it would be great. With the Top 10 Optimizer tool, you’re going to get incredible insights to ranking above your competition. This feature creates a detailed report and analysis of your total SEO visibility score for the chosen domain, keyword and competitors. Below, you’ll see the incredible detail that you get for analyzing the SEO of your webpages.
The SEO software runs a complete on-page SEO analysis of any webpage and tells you exactly what you need to rank higher.
Sorry about the length of the on-page SEO analysis, but I wanted you to see the value of having such a SEO tool available to you. The detail and analysis is absolutely incredible. When it comes to on-page SEO, with SEO Profiler, you’ll have the ability to rank for any keyword. Just follow the blueprint. This tool is great for advanced SEO experts or beginners.
Easily check the keyword density of any webpage that you choose, up to 4 tail long keywords.
Check Any Page’s Keyword Density
With this tool, you’ll be able to easily check the keyword density of any webpage you wish.
This feature checks the readability of any webpage. Important because you want your users to have an easy time reading your content.
This tool helps you create rich SEO snippets that the search engines and users will love.
Creating Rich Snippets
Creating SEO rich snippets for your content is very important. This is the same thing as your meta descriptions but with a twist. Perhaps you’ve heard of Scheme Markup also. These are just more ways to optimize your webpages for SEO. Here’s the kicker though, it’s one thing to show up on the first page, it’s another to get a potential visitor to click on your content. This is why your meta descriptions and snippets need to be optimized for the best performance. You can check your (CTRs) click-through-rates with Google Search Console, the artist formerly known as Google Webmaster Tools. If a webpage has a very low CTR, you likely need to change the description. If you have a high CTR, pay attention to see if you can copy the technique or terminology you used on other pages.
We’re down to our final two modules! Yeah! I know this is a lot of content, but before I buy any SEO software, I want to know what it does. Not only do you have my guide and insight from SEO Profiler, you can also get a free trial with them as well. So you’re going to get to test drive it for free and you already know all the awesome features listed in this article. And we’re still going! Let’s finish this off.
One of the most important things you’ll ever do in SEO is keyword research. Choosing the best keywords for your business. No SEO software is complete without a keyword tool, right? With SEO Profiler, you have the Keyword Suggestion Tool. And this feature works with Google Keyword Planner to deliver all available keywords under one roof. But unlike Google, you’ll get a competition rating from 0-100. 0 represents no competition for the keyword and 100 represents the highest level of competition for a keyword.
The SEO keyword tool allows you to see the traffic volume for a keyword, the average bid cost for ads and the competition rating for the chosen keyword.
Choosing The Right Keywords
Again, choosing the right keywords for your business is a crucial step. You have to know what you can rank for and how to rank that keyword. But first, you have to find them. All you do is type in the keyword you’re looking for and if it has results, you see something similar to the screenshot above. If the keyword research turns up nothing, the software will let you know.
Do you see all the different country flags above? With this keyword research tool, you can get the keyword traffic volumes and metrics from different countries! If you’re targeting keywords in different countries, this is going to be a huge benefit to you. Each country has different keyword volumes and traffic, competition and ad bids also. In fact, you need to check the keywords you already rank for. It may be ranking in another country. For those of you that have a global market, the value is priceless on this feature.
Finding keywords for other domains has never been easier. Just enter the domain and presto, you get keywords for that domain.
Find Your Competition’s Keywords
How valuable is it to have SEO tools that can find the keywords for another website? Exactly! With SEO, there’s a lot that can be gained by spying on the competition. The Keyword Spy feature allows you to enter a domain and find their keywords in a matter of seconds. You will see the keywords listed, local search amounts, average bid cost for Google ads and you see a few filters above that can be used. If you’re looking to get some fresh keyword ideas from a domain, this is the easy way to do so.
Easily get the keywords and how many times they are used on any webpage or domain that you want.
Easily Grab Keywords
With the Keyword Grabber SEO tool, all you have to do is enter a webpage to get the keywords being shown in the page and the amount of times the keyword appears on the page. And you can do this on any page that you want. If you’e trying to rank a specific keyword, throw them into the software and analyze how many times they use that specific keyword. You also have filter options that can be used.
Test to see how difficult it will be to rank for any given keyword with this SEO tool.
How Difficult Is It To Rank For A Keyword?
The competition rating on any given keyword is important. The higher the competition, the harder it’s to rank for that keyword. These SEO tools give you insight to how difficult it will be to rank for the keyword you enter. The score ranks from 0-100 with 100 being the most difficult keywords to rank for and 0 being the easiest keywords to rank for. The software also gives you insight and tips to guide you along. It will show you the high ranking websites you have to compete against and also gives you advice to the situation.
This feature is real simple but useful. Through all your analysis and test on keywords, this is where you can add them and sort them.
Ready to get started with SEO Profiler now? Sign up for free today!
An easy feature to submit your website to search engines and directories in a few clicks.
Submit Your Website To Search Engines And Directories
As we close in on the last features of SEO Profiler, we now look at a useful tool that will submit your website to search engines and directories. This feature is not as useful as it once was. However, if you have a new website, you may find use of it. As for the directories, you can submit your website to many of them with a few clicks. All at your own risk of course.
This feature allows you to create detailed customized SEO reports in seconds.
SEO Reports For Clients
We have reached the end! 10,000 words later but we’re here. What if you could send your SEO clients customized detailed reports with your businesses’ logo, name and address? Talk about looking professional! All of the screenshots in this SEO software review, you can create for your clients. SEO Profiler has several great features for sending customized SEO reports to your clients. You already know about all the PDF reports you can send. If you don’t, you can create one for ALL of the SEO modules in the software.
The Best SEO Software And SEO Tools
Everybody is entitled to their opinion. I value it. But I just walked you through a complete look of SEO Profiler. What do you think? How would you compare it to other SEO software providers? I’d like to know what you think. Again, I don’t work for SEO profiler, but I do get paid a percentage of sales as an affiliate. But even so, I would still recommend this SEO software to anyone.
SEO Profiler has several different SEO packages you can choose from. When it comes to SEO software, I don’t know one single software provider that’s complete like this, I truly don’t. I’ve been doing SEO for 9 years (going on) and I haven’t seen any.
Thanks for taking the time to read about SEO Profiler. I hope you enjoyed it and more then anything, I hope you can use it. Simple enough for a beginner and advanced enough for big companies and SEO experts.
Google SEO ranking factors are always changing, and while the core elements remain the same, we’re going to see SEO changes in 2021 that can affect your SEO rankings.
We did see a few SEO updates in 2020, this guide will be in compliance with that fact and what we’re seeing for SEO in 2021. The biggest 2021 SEO update we know of right now is called Core Web Vitals – we want to focus on that one first.
For 2021, we know Core Web Vitals is expected to be released in May 2021 – it focuses on the speed of your website. While site speed has been claimed to be a SEO ranking factor, the influence it has on your SEO rankings has been minimal at best – a lot of SEO test has proven that.
Now, page speed (mobile and desktop) may have a big impact on your current SEO rankings.
Before I start discussing the top Google SEO ranking factors list, let’s talk about my go-to SEO tool.
Google Analytics is great, some of the free SEO software programs are ok at best. You can take out an engine without the right tools, the same for SEO. My favorite, Ahrefs. You won’t find a better SEO tool. You need a great SEO software if you’re serious about search engine optimization.
1. Backlinks Are Still A High SEO Ranking Factor
Your top SEO ranking factor is no other than the most important SEO ranking factor, backlinks. Off-site links that is. While backlinks are enough to nearly rank the most competitive keywords in the world, there is some important elements you need to know before you get backlink happy.
Relativity is still important, look at Moz’s domain authority as a guide to who you link to and receive links from. Be smart, you know what sites are relevant to your own. You don’t need a SEO software to tell you that.
Forget pagerank, you do know PR is dead, right? Even though Google pagerank is flat lined, it still can be used as an indicator to quality websites. But you have to evaluate it and look at the link metrics to determine if the site is high quality.
How Can A Website With 123 Referring Domains Outrank Your 256 Referring Domains?
How many articles have you read that told you go to build more backlinks to outrank your competition? Ever wonder why site A is ranking higher than site B with 50 percent less backlinks? Remember, link building has changed, Google has changed, quit thinking quantity and start thinking quality.
How many of you are building backlinks to your ranking URL as soon as it drops 2 spots? You think,”oh boy, she’s dropping down, got to get some authority links pointing to her.” And then you do and it drops even more, right? Sound familiar? It’s not about quantity anymore, it’s all about quality and relative backlinks.
So if you have a dropping keyword, wait it out. Start focusing on pointing backlinks elsewhere. If you’re using Ahrefs or SEM Rush, I know you’ve seen global keywords increasing though out your backlink campaign. If you’re building backlinks and they look un-natural, you’re going to see keywords continue to fall. Focus your efforts elsewhere.
2. CTR Is A Google SEO Ranking Factor Or Not?
CTR, also known as click-through-rate, is also an important Google SEO ranking factor. However, I”ve read that Google doesn’t put a big SEO score on CTR.
Most of us knew CTR had SEO influence, but to what extent? No matter if CTR is a ranking factor or not, CTR is important.
If your search ranking is being passed up and not clicked on, your keywords will drop. Likewise, if your search snippet is being clicked on but users are not staying long on your page, your keyword can drop.
In many cases, higher CTRs usually represent higher keyword rankings. To my point: pay attention to your CTR and make changes when appropriate.
Think about your on-page SEO, the page’s design, content flow, all of these elements are important to SEO. While we don’t rank number one, we do rank number 5 on the first page. And to be with the likes of Backlinko, Moz and SEM Rush, that’s pretty good. Especially when you consider our own web metrics compared to those. Point? What I’m telling you works!
3. Mobile Friendly Is A SEO Ranking Factor
As I mentioned earlier in this guide, mobile is the top used device for searching Google. Mobile has been trending this way for several years.
Google has repeatedly told us that mobile is a part of the SEO ranking equation and we’re seeing it evolve right in front of our eyes. If your website and web properties are not mobile friendly, your site can have problems ranking high.
Make sure you site is mobile friendly.
The good news for WordPress users, most of the new themes (and older) are mobile friendly. Google Search Console now has a section focused on this very issue. so we know it’s important to Google. If you don’t have Search Console, make sure you get it so you can check that. Plus, there’s many more data points you can use for your SEO inside.
4. Core web vitals google update (may 2021)
Google did announce that Core Web Vitals will become ranking signals in May 2021 in an update that will also combine existing UX-related signals.
The ‘page experience’ signal combines Core Web Vitals with the following signals:
- Intrusive interstitial guidelines
Core Web Vitals were introduced earlier this and are designed to measure how users experience the speed, responsiveness, and visual stability of a page.
Specifically, these are defined as the Core Web Vitals:
- Largest Contentful Paint: The time it takes for a page’s main content to load. An ideal LCP measurement is 2.5 seconds or faster.
- First Input Delay: The time it takes for a page to become interactive. An ideal measurement is less than 100 ms.
- Cumulative Layout Shift: The amount of unexpected layout shift of visual page content. An ideal measurement is less than 0.1.
How much will impact your SEO results? We don’t know just yet, but definitely pay attention to it. You want a fast website anyway for UX and customer experience. Now, you ‘ll want it for SEO as well. I have a feeling site speed is going to be a more influential on your SEO now versus any other time in the past.
5. Relevancy Is Still A Major SEO Ranking Factor
Your backlinks can work magic but you need relevant links, not quantities of them. I use Ahrefs.com (by far the best software for analyzing backlinks) to determine keyword phrases that myself and other websites use. I’ll list a few hundred websites and begin outreach to see what type of opportunities I can come up with.
So you need to target websites in your niche, websites that are focusing on the same content topics as you. Use your backlink tools to determine the key link metrics that will determine who you target. Again, pagerank is dead, but you can use it to find authority sites. Look at domain authority, URL ratings, Domain ratings and Alexa rank.
Now, any advanced SEO knows that you don’t need all of your backlinks to be from niche relative websites. While the content needs to be related, the website theme does not. That’s right, a high authority baking site can link to a site about clothes, as long as the content in that page is relevant.
6. Social Media Shares And Signals Can Ride Your Keyword To The Top
Social media can be one of the most powerful SEO resources you have (when the activity is there). I’ve had (5) client pages that went viral on social media and everyone of their main keywords ranked in the top 3 first page. Each one went viral on Facebook, that matters. We saw good movement on Twitter also, so keep that in mind also.
We all know content is important for SEO. Sure, a top tier ranking factor. But as it pertains to social media, people don’t share boring content. You may be in a boring niche, per “online rules.” Not many people going to care about installing the JLX mechanical toilet seat, right? So if you want social shares to weigh in on your SEO (and it does now) you’ll have to get creative with your content.
Update 1/07/2020 – Social media signals are dead as a SEO ranking factor. They don’t matter nor will boost your SEO rankings.
SEO Expert Tip for boring niches: Try infographics, they work great for social shares and backlinks (win-win).
7. Give The Pages You Want To Rank High A Makeover And Update
In SEO, you can underestimate the value of a good looking website that is user friendly. User signals are important to ranking keywords.
A lot of so-called SEOs and webmasters take “fresh content” the wrong way. While you think you may need to publish new content daily, that’s not the fresh content you want. Rather, you need to revamp the content you already have published.
SEO Expert Tip on revamping content: ALWAYS map out your content. Nothing worse than having to go through hundreds of articles, cleaning them up, ect. Before you write ANYTHING, get it mapped out.
Design and speed matter. Not only for SEO, but for conversions, lead generation, sales and everything in between. Content can become outdated in as little as a few weeks. If you haven’t yet, go back through your best pages and make some edits.
And quit writing for SEO. Google’s system can pick up on your over-optimized SEO content. Google wants you to think about the user, not SEO. While I’m not telling you to forget using keywords, but add your metadata and links.
8. One Page, One Main Keyword – Don’t Compete With Yourself
This is something you’ll hear me preach over and over and over some more. SEO Site evaluations are often in my workflow and I don’t know how many times I get into content and see the same keywords being used in articles. You only need one URL to rank a keyword. If your content is in this nature, your own pages are likely fighting one another. I don’t know that I should list it as this, but man if I don’t see it a lot.
Here’s your strategy moving forward, one page, one main focus keyword. It works. Works great. You don’t need 20 articles targeting the same keyword. Now, you may list other secondary keywords to the topic. You want this to open up your internal linking strategies.
9. User Metrics Are Playing A Bigger Role Than Ever
Many of us saw this coming with Google’s algorithm changes in 2015. User metrics and user engagement is becoming a main stream SEO ranking factor and look for it to grow in 2016. Your content is everything. The topics you cover, the personality in your writing, the average time users spend on a page, genuine comments, social shares, all of these can influence the keyword rankings on any given page.
Point back to writing great content, the type of content that gets people to talk, share, interact and engage. Political topics are always great, if you have a political site, news site, government blog. Religion is another. Somehow, someway, your content has to make it happen if you want to rank first page for your keywords.
10. Since Content Is King And We’re Already Talking About it
I can’t write about SEO ranking factors without mentioning content. On-site SEO ranking factors, your content is the most important. Let me put this out there “like it is,” your content needs to be great. Too many articles are being published every day for mediocre content to rank or go viral. Out of everything you do in SEO, high quality content should be your main goal.
When you write high quality content, users find it useful. They become engaged. They talk about it, they share it. In return, this builds natural backlinks. The “natural cycle of SEO” begins to come full circle. Spread your wings and fly high kinda of stuff. In all seriousness, this is what you’e looking for.
Here’s how you evaluate your content. When you’re done, read it and ask yourself, “is this the best article online for the topic.” If your answer is no, “make it to be the best article online for the subject.” Period.
11. Go Make Some Bromance And Get You Some Friends You Too Ladies
What the hell? Yeah, I about erased that. But I have a point. I’ve been doing SEO for over 9 years. I still don’t have enough online friends in my industry. Do you know how valuable friends are when you need a backlink, guest post, a web favor? Damn near priceless. We’re all shooting at the same cow, just a different black spot. Bad analogy, sure. But we all have common goals and we can help one another achieve success.
I’m always open to new business relationships, new friendships and you should be too. Don’t view everyone as the competition as I did early in my career. I didn’t have no friends back them and having an awesome resource list is a nice go-to when you need a favor.
All I’m saying, be open to it. Quit being stuck up. (LOL)
12. Keyword Domains Are Worth Their Weight In Gold
How many times have you read about keywords in domains don’t matter? What bullshit! Don’t believe that, they matter. Anytime you can add a keyword specific in your domain, you have at it. It matters, always has.
Keyword specific domains are worth their weight in gold. And you can find them all the time, likely cheaper than what you think. I hit GoDaddy Auctions up all the time. And for those of you looking to achieve long-lasting first page rankings (everybody), finding a keyword specific domain with some age is like winning the lottery.
Don’t redirect it though, build it up. Give it some authority and grow it. It has more value to your network this way. If you ask, “well Ricky, that will get you in trouble.” Tell it to WebMD whom at least has a few hundred of these. Literally.
13. Traffic Is Becoming A More Important Google SEO Ranking Factor
16 days into January and our team is noticing that clients with traffic are ranking better across the board. 21 total and all 21 have seen increased Google SEO rankings. Luck of the draw? No, I really doubt it.
Traffic can also boost your link juice. IF your links have traffic and through traffic, we’re seeing those links have more value. Likewise, links with no traffic or engagement have less value. (We’re still learning how these correspond to rankings.)
We know that user metrics count as a SEO ranking factor. Over the last few years, Google has been valuing user metrics higher we feel. But traffic really never fell into this class, at least not as a very valued indicator. But with what I’ve seen over the first two weeks in 2016, there’s no question that it’s playing a role and maybe one higher valued than we previously imagined. Popularity drives traffic anyway, so that makes sense.
If you had some high SEO rankings in Google prior with little traffic, you may have noticed your keyword rankings falling. From our client base, I’m afraid I can’t call that for sure because I’ve seen mixed results. Adding to that is the fact that most of our clients that have low traffic are start-up websites, so we couldn’t get clear indications. But there’s no question that traffic is very valued in Google’s eyes and maybe more now than ever before. If you’re struggling to get traffic, check out these online traffic resources.
14. Anchor Text Diversity And Content Surrounding Links
Anyone stuck on page 2 of Google? I know, it bites. But have you been seeing it a lot more?
Two of my latest SEO case studies did just this. It was a strategy that I’ve been using for some time. After initial analysis and a full workup, I feared over-optimization of anchor text was to blame. It was not PBNs, only relative websites. It had some natural data backlinks, a few local citations. Trust flow and domain authority for both were good. Both over 20.
There’s a lot of different ways Google evaluates links to determine their worth, value and relevance.
Now, back to my point. You need to make sure your backlink profile isn’t over-optimized. Long-tail keywords shouldn’t be used as anchor text a lot, only a time or two. (Every situation is different). Let’s look at a quick example.
- West Virginia SEO Services
- SEO Services West Virginia
- SEO Service WV
- Logan WV SEO Services
We see different anchor text in this example, but we see the same root words. SEO, West Virginia, SEO Services. Natural or not, we see the same root words appearing. Most people think this is ok because the root keywords are different. From what I’m seeing, this can be viewed as being over-optimized. So what do you do?
- West Virginia SEO
- search engine optimization wv
- online marketing
- search marketing logan
The answer is diversify. Notice that the anchor text is all unique, root words are unique and it looks more natural. I see this being a growing trend. You have to be careful with your anchor text in 2017 or you’re going to be on the outside looking in. Go do some research, pull up some keywords from 11th place, 12th place. Check out their backlink profile and look at their anchors. Granted, there’s a lot more things that can cause you to be stuck on the second page of Google, but this is one of them.
Perhaps Google is just adding more value to this part of the SEO equation. I’m fine with that too, but we’re seeing more focus on anchor text and we already know Google pays a lot of attention to anchors anyway.
15. Video Is Blowing Up And Google Knows It
There’s no question that video plays a role in SEO. The question, how much?
Your videos need to be targeting the same keywords and appropriate variations. Make sure you’re including videos in your content. Now, that can depend on your content format or the SEO plan for any given page, but video is going to give you the upper edge for sure.
Live video plays a big role too, especially when you can get some awesome engagement on that video. Live video hasn’t been around that long, so I’m still running test and gathering data. I have seen live videos with great engagement benefit a content piece targeting specific keywords.
Then again, I’ve seen them not move the needle too. For marketing purposes alone, I’d highly suggest it and if you can get those videos in your content, more power to you.
SEO In 2021
SEO is always changing. My SEO ranking factors don’t come from others, they come from my own experiences and case studies. Some of you may know these all, others may not. I do suggest that you be different, try new things. Google doesn’t tell you everything and why would you believe them anyway?
Do your own case studies and document it. You’d be surprised at what works and what doesn’t. There’s thought to be over 200 ranking factors for SEO. I say much more because Google is complex. We only know a small percentage of what really counts.
I’m sure 2021 in SEO will bring new documented changes. I do wish us all high rankings. Of course, mine a little higher than yours.
Join the conversation. One of the things I enjoy about my job is meeting new people. So I welcome your thoughts, ideas, questions, suggestions. So I hope you’ll leave me a comment. Thanks for taking the time to read our article, I hope it has helped you and you can start applying these tactics to your own domain.
Local SEO Introduction
If your business operates in the local area, within a state, county, city, town or community, then local SEO is something you should invest in. Local SEO has several benefits when compared to national or global SEO needs. One important example is competition, something in the SEO world we know a lot about. When you compete with brands on a national or international level, the competition is often high. When you compete locally, there’s less competition which means less businesses trying to rank for the same keywords as you.
Local search engine optimization doesn’t mean the path to success is any easier, but for most, it will be. Point to note, if you’re in a large city such as New York or Los Angeles, you may find out that you have just as much competition. The results of your search engine optimization strategies will depend on a wide range of circumstances, which we’ll get into later. But for now, I want to focus on teach you what you need to know in our local SEO guide.
Unless you’re looking to hire local SEO services, it’s going to be your responsibility to plan and put your local SEO plan into action. By now, you should know the basics of SEO. If you don’t, you need to learn the fundamentals first. Check out our SEO Guide.
First, if you don’t have a website, you have to get one. Subdomains don’t cut it and a website is an affordable investment. Build your website in minutes.
(1.) Keyword Research
You need local SEO because you want your business to appear when potential customers are searching for your services or products. The very first order of business is choosing keywords. A keyword is any word. We offer local SEO services, so that term is a keyword for us. Since we want to appear when users search for local SEO services, we want to make sure we have a page on our website about local SEO services. And guess what, you’re reading it.
Some keywords that you need to rank for are going to be directly related to your services or products. That is if you want to sell it. So some keywords are going to automatically fall in your lap. You want to perform keyword research so you know which keywords you’ll try to rank for. To research keywords, you’ll need to visit Google Keyword Planner.
(2.) Google Keyword Planner
You’ll be able to use Google Keyword Planner to find useful keyword and phrases to rank your keywords. You will need a Google account to access it. You have two options when you land on the page.
- Search for new keywords
- Get search volume data
If you don’t know what keywords you’ll be using, then go to the top option. This will help you come up with keyword ideas. If you know the type of keywords you want to use, then you can go to the bottom option to look at the data of keywords, which will tell you the monthly search volume of keywords, competition level and how much the keyword cost if you were running paid ads with Google.
(3.) Searching For Keyword Ideas
The first option will allow you to search for keyword ideas. In our example, we’re using local SEO. We then filled in our website URL and chose our product category. You’ll see other options below this, most of them are for running paid Google ads. However, you do want to make sure the country is correct, which it is for the sake of this example.
As you can see, Google Keyword Planner brought back a wide range of results for our keyword “local SEO.” Since we want to target and rank local SEO, we’ll be able to use more keywords that we may want to consider adding to this article or using at a later date.
Above, we’re able to see the groupings of keywords. Local SEO brought back 50 results and those keywords have a total of 5,080 searches a month. We see the level of competition is medium. You see local SEO highlighted in blue, so we’re going to click on it to see our results.
(4) Local SEO Keyword Results
In this image, we’re able to see the top searches for our keyword “local SEO.” We see that local SEO services has the most traffic at 1,600 searches. All results are based on a monthly period or 30 days. We see that the competition level is high and to pay for this keyword, we’d have to pay $20.60 per click. The actual cost will vary, but usually it’s within a few dollars. Here’s the thing, can you afford to pay to pay $20 per click? That’s $100 for just 5 visits, $200 for 10 visits.
If you have a great converting landing page, it could work. It would depend on how much that customer is worth to your business. Take Hale Associations for example. If we were to use paid advertising and we targeted local SEO as a keyword, how could we value each customer? Our local SEO services start at $250 a month. We always use the base cost for this. So we’re trying to determine if it would be worth targeting this local SEO as a keyword. If we convert 1 out of every 5 visits, we’d have a conversion rate of 20 percent. We pay $100 and we make $250. Now, that would be worth it. However, if we only convert 1 out of every 15 visits, we’d lose money.
We’re estimating paid advertising ROI. Now, if you have reoccurring monthly services, then you can take the early loss. But what guarantees a customer will pay for another month of services? You don’t know unless you have a contract. Then, you could evaluate what that customer is worth. It’s much easier with products. If you’re selling a book at $10 and you’re paying $1.00 per visit, you know you need a 50 percent conversion rate to make $5 per customer.
(5) What Local Keywords Should I Target?
Now, let me jump back to choosing local keywords to target. There’s 3 important things you need to make sure of when you target local keywords to use with your organic SEO.
- Keyword Volume
- Keyword Competition
- And choosing the actual keyword itself
Now, local keywords will often have lower search volumes than some of the main keywords you may want to rank for. I’ll again look at our own company and the keyword “local SEO services.” Local SEO services has a search volume of 1,600 a month. If just look up SEO, we see a search volume over 90,000.
Nearly all local keyword terms will follow this same role. Not always, but most of the time. Keywords with higher search volumes usually have higher competition. Why does competition matter when trying to rank a keyword? Simple, what they do affects you. What anyone does affects you when they target the same keywords as you. In the example above, we see 2 other keywords we may want to rank for and even these secondary keywords have more volume than local SEO services.
Now, let’s look at an actual example. Let’s say you offer sales training and you live in Atlanta. “Atlanta Sales Training” could be a potential local keyword. So could “Sales Training.” While I would suggest you focus on both, which keyword is going to do you better? If you only offer services in Atlanta, then it would be Atlanta sales training. When we see the search volume per month, we only see 30 searches a month. Here’s why I wanted to use this example. You’re going to see keywords with search volumes this low. Should I focus on a local keyword with low search volume? Yes you should. For one, these are only estimates from Google. Rarely are keywords accurate.
If you use Google Analytics and Google Search Console, you can track exactly how many people come through your website via search engines using a specific keyword. I’ve seen keywords that have search volume counts of 10 bring in 40-50 people. So remember that when you’re researching your local keywords. And this will lead me to what you need to do next.
(6) Mapping Out Your Local Keywords
Once you know which local keywords you will target, you need to map them out prior. Practical Ecommerce shows us in the example above exactly how this can be done. You need to get an Excel sheet (just like above) or a Word doc would do. Map out all of your keywords. Here’s a very important tip, “you only need one page to rank for a keyword.” Each main local keyword should have its own home. You can add secondary keywords to your pages, but the best SEO strategy to use is one keyword, one page. This way, you don’t have your content fighting with other pages.
Now, if you’re a local business, you may have only a little content to map out right now, but you still need to get it done. This will become your master copy. My business was once local, now it’s international. I really hope you have big dreams of going national, even international. If you do, then you’re going to need to rely on this content map. It doesn’t matter if you’re staying local or not, this comes in handy and all of your content should be kept in order.
Using the reference both, we see that Practical Ecommerce has mapped out a page, URL and 3 keywords per page. One keyword is a primary keyword, which is the right method. One page, one keyword. Then we see secondary keywords. We see individual keyword search volumes and secondary keywords, as well as the totals for all keywords together.
(7) Keywords That Your Customers Use
This is vital. All of your keyword selections should not solely be based on traffic volume. Rather, you need to make an effort to speak the language of your customers. Find out what they use to find someone like you.
- What do customers search for when looking for your products and services?
- What problems do your customers have?
- How can you help customers solve the problems they have?
You’ll find great opportunities if you can include keywords and keyword phrases that your customers use. Google Keyword Planner is awesome, but you’ll find that if you want to find keywords that are not targeted by everyone, you’ need to search deeper. You need to dig into buyer personas to really understand your target audience and their needs.
(8) Common SEO Mistakes
After nearly a decade of evaluating thousands of websites for SEO, one of the most common mistakes I see is content targeting the same main keywords over and over again. If you’re using the same keywords over and over again in your content titles, you’re going to have your own content fighting one another for rankings. Don’t want that. All you need is one page, one article to rank a keyword. This is another reason to map out your content and keywords.
Another common SEO mistake I see is 200-300 word articles, Here’s the thing, if you’re looking for local SEO services, then you feel your SEO is not what it could be, right? Perhaps you’re a startup business or your website has no value. Due to this, you’re against all odds and you don’t have the SEO value to rank short content. If you cover a topic or subject, make your content great. Here’s how you can build high quality content that ranks in Google.
If you write high quality content, users will be more likely to share your content. Many of the biggest companies in the world depend on content marketing to drive leads and business. Does content marketing work for local SEO? Of course it does. Just make sure you write high quality content and you’re targeting keywords that have traffic.
What about targeting the wrong keywords? You bet, another huge SEO mistake that can cost your business before it ever gets off the ground. If you target the wrong keywords for SEO, you will fail. At best, you’ll hang around and won’t grow. Make sure you read my guide on choosing the right keywords for your business.
(9) Google Business
One key local SEO benefit is going to be Google Business. This should be one of the first steps you take. You want to be in the good graces of Google from day one on. Google is your best friend, so be good to her. She can also be your worst enemy. Abide by her rules and most of you will enjoy success. Head over to Google Business and get signed up. You’ll be submitting your business information. You need a physical address because Google will send you a postcard with a code. You will have 30 days to confirm the postcard. Use the code you received, login and confirm your Google business page. This is a must for everyone, local SEO or not.
(10) Local Citations
Local citations are important for local SEO. While there’s thousands of local citation platforms online, not all of them are good for your business. We haven’t talked much about backlinks. No matter what type of SEO you do, you best believe backlinks are a major role. In fact, backlinks are the top Google SEO ranking factor. When you discuss backlinks, you begin getting into a lot of technical SEO. You start hearing about domain authority and link values. It’s a complicated subject if you don’t know SEO.
None the less, most local citation websites allow you to build a link back to your website. This backlink is important. All backlinks are important, however, the value of that link can differ greatly.
When you first start trying to grow your business, nobody really knows you exist. So local citations are a good start. You can list your business, some allow you to list products, some allow you to submit images and many other features. But you do need to be aware of what local citation platforms you use. Here’s a good resource list you use: Authority Business Directories To List Your Business.
(11) High Quality Content
There’s nothing more powerful for on-site SEO than writing high quality content for your website. Just to clarify, on-site SEO refers to tactics, techniques and strategies applied to your own website. Off-site SEO refers to those same elements done off-site, such as link building, marketing, social media or PR. Look, millions of articles go published every day. If you don’t put your heart into your writing from day one, you won’t get anywhere in today’s SEO minded world.
Your content needs to be useful, entertaining, easy to read and actionable. Take this article for example. While I offer my expertise in this article, I give you actionable steps to take to help improve the visibility of your website in Google. So I’m giving you value. Great value I may add 🙂
But you want your content to be the best it can be. Plus, let’s say you’re a doctor with your own practice, you want to be considered a thought leader in your industry. You want to build trust with your audience.
I know some topics of content can be “boring,” hard to cover. But you can think of creative ways to write content. Use creative, unique, attention grabbing titles. Experiment using different techniques and track the results. You can always use platforms like BuzzSumo to see what types of content are popular at this moment.
(12) Content Marketing
Once you have your content published and ready to promote, you’ll need to get it out there to spread the world. Perhaps you have a new product or service, or just trying to grow your local business. In my content marketing guide, I discuss everything you need to know about promoting your content and finding your target audience.
There’s several reasons why content marketing is going to be important for your business. For one, content refers to many different things, not just articles you write.
- Social Media
- Research Papers
- Case Studies
Many of us hear content and automatically think articles. Think outside the box, use different content strategies. Be unique, use different messages and test, test and test. Start a YouTube channel for your business and introduce videos. Start a newsletter to build your email list. Try podcast and see if your audience responds. I always try everything once because you never know what will stick. Make sure you’re tracking your results, time, effort and investment. See what any given content strategy achieves and if it does good, do it again. If it don’t, come back to it later or get rid of it.
Content is everywhere and there’s always someone looking for it. It could be a service or product. If you have powerful content that adds value to someone’s life, there will always be interest. You just have to follow this local SEO guide and get the process going.
(13) Social Media Marketing
There’s no better way to connect with locals than on social media. For one, nearly everyone has at least one social media profile. Facebook along has over 1 billion users. And when it comes to top tier social media platforms, none are bigger than Facebook. If you haven’t yet, go to Facebook and create a Facebook business page for your business. I know some of you may know how to use Facebook to market your business, others may not know. There’s a learning curve to learning Facebook marketing, but it doesn’t take a rocket scientist to learn.
Facebook can be a major platform for your business. Most people have a Facebook account. But Facebook is only one of hundreds of top tier social media platforms with big audiences. You can use Twitter, Pinterest, YouTube, LinkedIn and many others to drive traffic to your business.
In my social media marketing guide, I explain how to figure out which social platforms to use based on your business and industry. Be sure to check it out if you want to learn more.
Social media has come a long way in recent years and now social media signals influence SEO. So you want to have social sharing buttons on your website. Make sure you also have your social media accounts on your site for easy access. You want to build an audience, so offer value relative to your business.
Marketing Tips For Pinterest
Marketing Tips For Twitter
I have to bring it up. I’ve been a SEO for 10 years. Let me offer some words of advice here, SEO is only part of the battle. I’m referring to local SEO, international SEO, national SEO, however you want to cook it. If you have traffic to your website, you should be converting that traffic into sales. Period. If you’re not, you need to look at your conversion strategy.
You need strong call to actions on your website. Take Tru Conversion for example. When visitors come to your website, you want them to do something. This is known as your CTA (call-to-action). It could be a call us button, buy now button, learn more or a sign up. Take our popup for reference. Since we added this to our website, conversions are up 73 percent. Most websites will offer the user something of value to get them to take action. SEO can’t help someone to take action, but you can.
One of my favorite conversion plugins for WordPress is Bloom. It’s affordable, well worth the investment. It allows you to create popups and other conversion forms. Learn about conversions, try different conversion methods and keep improving your systems.
(15) Should I Use Paid Advertising With SEO?
While local SEO can be very effective for your business, it still takes time. SEO is a long-term solution. So you may want to consider other methods to drive traffic to your business. One of those methods is known as paid advertising. It can be used now to drive traffic to your business. I always suggest it if you’re a startup business or your SEO value is very low. Wait Ricky, what’s paid advertising? Paid advertising is exactly as described, you pay for advertising. Now, I’m not referring to having banners on a platform, although you could. Rather, I’m referring to PPC or pay-per-click marketing. You have a lot of options with PPC, but only a few top-tier options that I suggest you should consider. I use 3 specific platforms. Google, Facebook and Bing/Yahoo. (Bing and Yahoo joined each other to compete with Google.)
(16) Google Advertising
From my experience, Google works great. I’m comparing it with Yahoo/Bing Network. I’m referring to paid search marketing. So we’re talking about the search network. This type of paid Google advertising allows you to target specific keywords. You display a paid text ad in Google’s search engine. Just like the example I discussed above when we targeted local SEO. There’s a few different things you have to make sure of before you can have success with Google’s paid advertising (search only.)
- You have to target the right keywords
- You need to have great ad copies
- Your ad, keywords and website must be relative
- Detailed data prompts to pinpoint target customers
- And you have to A/B test everything
If you expect to throw an ad up and get the results you want, you’re fooling yourself. It can take time before you see success with Google paid advertising. You often to have to make consistent changes to keywords, ads and your landing pages until they convert at a high level and the ROI is positive.
(17) Bing/Yahoo Advertising
Just like Google, you can pay for Bing/Yahoo advertising to appear in their search engines. I don’t want to unfairly judge Bing and Yahoo, but when compared with Google advertising, I think the Bing/Yahoo network is less quality. From my experience, I’ve seen better results with Google.
(18) Facebook Advertising (Paid)
Just like with Google advertising, you can drive business to your website with paid Facebook ads. I’ve been a part of hundreds of Facebook advertising campaigns over the years and it can be very successful. Facebook advertising is cheaper than Google, Bing and Yahoo (in most cases).
(19) Local SEO Success
I know there’s a lot to cover in this local SEO guide. Be sure to bookmark it so you can return to it later. Please do comment, I love hearing your thoughts and suggestions. If you found it useful, please take the time to share it with someone that needs help.
A lot of people get the idea that local SEO is easier and quicker. That’s just not the case, local SEO takes the same dedication and effort as national or international SEO. Sure, it’s a lot easier targeting a local audience compared to a national or world wide audience, right? We;;, depends on how you view it. With local SEO, your opportunities are less and you really have to reach a specific audience, often a small one at that.
While common sense and data do suggest local SEO results are more achievable, you still have to put in the effort. So don’t think you have it made on easy street, you’ll end up landing straight on bum bum.
In all seriousness, follow the steps in this guide and you’ll do just fine.
(20) Be Consistent With NAP Listings
Lastly, you want your NAP to be accurate and consistent.
NAP refers to your business name, business address and business phone number.
When you’re doing your local citations, make sure you keep your NAP the same. Using different addresses and numbers will confuse Google and your local SEO rankings won’t be strong as it could be.
Due to this, you want to make sure you always keep login details for citations and listings.
A good or bad user experience can make or break your app.
We live in a world where users are digital natives that expect apps to be intuitive to use and smart enough to predict what they are looking for.
Having a great user experience makes it so much easier to acquire users and keep them happy.
Not convinced? Let’s look at some statistics that back it up:
In 10 years, a $10,000 investment in design-centric companies would have yielded returns 228% greater than the same investment in the S&P (Source)
ESPN.com revenues jumped 35% after they listened to their community and incorporated suggestions into their homepage redesign (Source)
Infinite scrolling can lower your bounce rate. Time.com’s bounce rate dropped 15 percentage points after they adopted continuous scroll (Source)
In this article, we’ll cover what user experience is and how to create an app with a great user experience.
Let’s jump straight in.
What is user experience?
User experience (UX) is the summation of how people feel when they use your product or service.
It is a multidisciplinary field that marries technology, business and design. Great user experience comes through when experts in each of these areas – business people, designers and engineers – work together effectively.
The diagram below illustrates the relationship between technology, business and design:
User experience, especially for mobile and web apps, is a relatively nascent field when compared against the entire history of technology development.
As such, things evolve very quickly. While core design principles are timeless, staying up to date with the latest UX trends and patterns is important to create good user experience.
What is the process of user experience design?
Now that we know what user experience is, how can you create an app with a great user experience?
There is no simple answer to this question. Great user experience comes from having an effective, organized and repeated process of understanding users needs and wants.
Generally speaking, the design process involves identifying patterns amidst seeming chaos, finding concepts and focusing them down into a design. Very much like the diagram below:
The UX design process can be broken down into five stages: research, information architecture, prototype, user test and iterate. Let’s go through each of the stages briefly.
Stage 1: Research
The research process starts out with understanding the problem you’re trying to solve as well as the people that you are solving the problem for. This stage is most easily neglected, but it is extremely important to the success of a project.
During the design phase, the main deliverables are:
Identifying customer personas. These are profiles of your archetypal users. These are the people you should speak to during the research phase and user testing.
Creating user stories. User stories help teams articulate the motivation for users to take different actions in your app. User stories should be created as a sentence in the form of “As a [user], I want to [action] so that [motivation]”.
Creating user scenarios. User scenarios put you into the shoes of your users by giving you a real-world example of how a user story might come to play. User scenarios help you feel for your user by describing an actual environment where the user might need to perform a task.
Creating user flows. User flows are the result of user stories and scenarios, where you sketch out the path that users take through the product. This could take the form of an actual screen flow or simply a line that depicts how users navigate your app.
Stage 2: Information architecture
Now that you have understood your users’ needs and wants, the next step is to get business people, designers and developers on the same page in terms of what the app should do.
Information architecture lays out and organizes the structure for your app. It allows us to understand where we are as users, and where the information we want is in relation to our position.
The goal of information architecture is to understand the different modules within your app, how they relate to each other and the data that they will generate and consume.
During the information architecture phase, the main deliverables are:
Sitemaps. A diagram that maps out the relationships between modules in your app. It could come in the form of a tree or a linear flow diagram.
Stage 3: Prototype
Once you have your sitemaps laid out, you are ready to prototype.
There are many techniques (e.g. crazy 8s, storyboarding and super votes) that can help your team to brainstorm and agree on the best version for different modules in an app.
During the prototype phase, the main deliverables are:
Wireframes. A wireframe is a unified vision of a product, focusing on structure, functionality and usability rather than visual identity. Most of the wireframes we do these days are low-fidelity interactive wireframes, which means users can click and interact with them.
Stage 4: User test
Now that you have your wireframes or clickable prototypes, the next step is to get it in front of people. You’ll realize things rarely go according to plan once you put your ideas in front of real users.
At this stage of user testing, you have already understood your users’ goals and you are looking to test the usability of an application and measure how effective it is at helping users reach their goals.
During the user testing stage, the main deliverables are:
Usability test plan. Summarizes the background, goals and methods for testing. This includes number of users to test with and whether the test will be conducted remotely or in person.
User testing script. The script provides guidance, structure and consistency for the person who is administering the user test. It also helps the team to agree on what and how things should be tested.
Usability reports. After a test is conducted, user feedback is consolidated in a usability report. This report is used to iterate and refine the prototype.
Stage 5: Iterate
Armed with the results from your user test, you now have tangible feedback that you can use to refine your prototype. It is a good idea to test each iteration of your prototype with users.
The design process is a continuous process of prototyping, getting feedback, implementing over and over again.
That’s a wrap! Hope this article has been useful in helping you to understand the basics of what user experience is, why it is important and the process for coming up with great user experience.
Justin Yek is a cofounder of Altitude Labs, a full-service app design and development agency that specializes in data driven design and personalization.