Every person has their preference, each one has his or her reason why he or she open a particular website, it is up to you, the web designer, whether that person will stay or not, revisit the site or not. Publishing a website is like having that first date. Will they love to see you again? Or you will just disappear in their memory and will not hear anything from them again? And your goal is for them to keep coming back for more and even make them stay.
Now that the pressure is on you, here are some helpful WordPress design tips that will create traffic in your website.
All though WordPress is free, you can upgrade to a certain amount that you can afford which offers you features that you can use in your website. Like choosing your own domain name that can help people to easily identify, search and remember your site. By upgrading you can also gain more storage space and remove WordPress ads. And since we called this an investment, the return for you is that you can monetize your site, acquire knowledge through their live courses and many more.
They say first impression lasts. I believe this is true at some point. The way you present your site is a big factor in making people stay on your site. All of us had opened three or more site in the search engine and we stay on, first, what is appealing in our eyes and, second, what is relevant to what we were searching for. Some sites have great contents but have eye sore interface, filled with ads, unnecessary contents and unreadable font styles, this made it easy for the audience to press that “X” button. Give an impression that your site has a relevant design and contents.
Keep your page interesting by keeping up with the design trends. This makes your site even more relevant. Get that creative mind going and stay up to date that will make your audience to stay longer and come back more often. Look for ways on how to incorporate your contents with the trend without sacrificing your brand. Check on design trends that are catchy and that will stand out. Even introduce a design that might be new to the market but will become a hit and inspire other web designers as well.
Make sure that your designs will be able to adjust from its compatibility the audience’s screen size, platform and device. Make sure that regardless of your audience’s device, your design will not be ruined. Remember that people use various devices with various screen sizes. Your site will probably get view in mobile phones, tablets, laptops, wide screen monitor and other outputs. Conduct a regular troubleshooting schedule just to make sure that your site is compatible with whatever device is in the market.
Design a site where the visitors can easily locate the contents they need. Make it easy for them to navigate and explore your site. The more you make it accessible, their interest stays. Sometimes being direct will make people choose your site over the other. Your contents must be on point also. Making links after links will lose the interest of your audience. Create a search bar. Add clear labels. Minimize annoying ads, pop ups and banners. Avoid redundant post and confusing information. Make it simple. Make it accessible.
Some people want to maximize the page of their site, but it gives the eye of the audience to fully understand what is on your site. You will give your audience a headache if your site materials are all over the place. Proper placement and spacing will allow you to highlight what you wanted to highlight and it will allow the user to see and identify that highlighted content. Proper spacing will help in the having your site accessible. People can clearly see and focus on one thing and it will encourage them to check on what is next on your content. A little space is like a breather for the eyes. A little space can make a big difference in your design.
WordPress offers unlimited themes and from their themes, you can add your own personal design. Maximize it. Use different fonts suitable for your website. Add plug-ins that can help you customize designs. Remember you are pleasing the eyes of the viewers. A simple font can make the person engaged in your site. Maximize what you have. You might not be considered as a professional web designer, but when you maximize what you have, you are offering the best for your guests.
Like accessibility, you are boosting your visitor’s interest if you keep things simple. Create forms that are easy to understand and fill up. Do not request additional unnecessary information from the guests. Filling up long forms can decrease the attention of your site visitors. Some guest even closes the site instantly when seeing forms. It is time consuming. As a web designer, you must challenge yourself to create forms in a friendly manner.
All of us experience a site crashing or having a down time. It is annoying for users especially those not that knowledgeable in computer terms to see something they do not understand. Consider creating an error page when things go wrong. Having this custom made 404 error pages will guarantee your audience that you are working on your site and it be up again soon. It also gives an impression that you care enough since you are giving them a clear head’s up.
There you go! Remember these are just nine simple guidelines that can help you boost your web design abilities. Exercise your creative skills but do not forget to check on the simple details. Those details matter. Design sites that are helpful and relevant to the world. Create a website that is worthy of the guest’s time and worthy to be shared.
Patrick Del Rosario is a blogger from Design Bro. DesignBro is the world’s highest quality brand identity design. Stand out in the cluttered marketplace with your unique logo & Brand Identity and boost your brand image by having a consistent brand identity.
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