Contrary to what most people think, the design of your business’ website is actually crucial to its success. If you want your corporate website to have a lot of visitors and loyal followers, then your website must have a design that wholly appeals to your intended target market. The problem with lots business owners is that they believe that the design of the website is not very important. They only focus on the content and information inside the site. There are other 14 misconceptions about website design that may actually kill the success of your business.
1. The Fancier the Website is, the Better
This is probably one of the most common misconceptions about web design. While it may be true that fancy websites are good for targeting the upper class market and promoting luxury products, there is such a thing as overkill. What am I talking about? When we say fancy, some website owners tend to add too many designs in the website and make use of “fancy” fonts, like French script and Ravie, for the content. Fancy websites are not entirely bad, but there is always a limit. Keep within the boundaries and you’ll be fine.
2. Visitors will Like What I Like
A lot of website designers would have this kind of misconception. These web designers would often think that if they like the design that they made, then the intended target market will like it automatically. Always remember that just because one person likes something, it doesn’t mean that everyone else will. When creating a website, always keep your target market in mind, not your own preferences. Study what they like and get to know what they are looking for in a website. Do that and your website will become a huge success.
3. A Website Must Have No Empty Spaces
It’s probably an artist’s thing to fill up all the spaces with something. However, sometimes leaving some space in between two pictures or a paragraph can be a good thing. You wouldn’t want to clutter up the website to a point where no one wants to look at it anymore. Instead of filling up every single space with something, keep some of the spaces blank so that the website can look simple.
4. Website Testing is Not Required
Believe it or not, there are some business owners who think that their websites don’t need to undergo testing anymore because the design is already so good. This is probably one of the most foolish thoughts, not to mention that it’s a display of arrogance. Website testing is always very important because it will prepare you for the actual launch. If there are any problems during the testing, at least you can address them right away before the website is actually published. However, if you’re concerned about the amount of time website testing will take; you can consult a Professional Website Development Company to the process for you.
5. Good Websites Don’t Need Regular Updates
This is another misconception that has to be changed. No matter how good your website looks, no one’s going to be interested in it forever if it remains the same. It’s good to spice things up a little bit by editing the content, the design, and the front page a bit. For example, if it’s Christmas, you can put a Christmas greeting at the side of your website and just take it out when the holidays are over.
6. Any Image Can be Used in the Website
Most people think that they can just grab any photo on Google and use it in their website. While there are some stock photos that you can buy online, you can’t just use random photos or pictures for your website. Some of these photos have patents on them and you can be sued by the owner if you use them.
7. The Competitor’s Content Can be Copied
The same principle of originality goes for your competitor’s content. Aside from this being against the law, it is also unappealing to see a company copy it’s competitor’s content. Even if it was reworded, if the structure stays the same, then it is still just a copy. When making the content for your website, always be original. You can pluck ideas from your competitor, but turn them into your own.
8. People Will Automatically Come When the Site is Built
No, people are not going to flock to your site once it is built. The website design will provide the first impression. If people like the way your website looks from afar, then they will not mind to continue checking out the other pages. Always concentrate on making the best looking website so people will want to explore it.
9. Websites Should Look The Same in a Computer and a Mobile Phone
When you access your website in a mobile phone, there should be at least a few differences in look and interface as to when you access it on a desktop. There should be a “Classic” view for desktop computers and a “Mobile Friendly” version for the Smartphone users.
10. The Website’s Design has Nothing to Do with Website Conversion
What is conversion in terms of website promotion? It is the act of website visitors following a specific action that you want them to take (e.g. buying a product that the website is promoting). The website’s design has a lot to do with conversion because if the site looks nice, has user-friendly interface and contains good content, then visitors won’t mind sticking around and become a follower. It is because of this that many businesses seek the help of a professional website development company, like ConvertBetter, to help them. Web Development companies specialize in increasing the site’s conversion rate. You’ll find such companies along the lines of “We Make Website Convert Better” motto. With a tagline like “We Make Website Convert Better”, you’ll see that they know what they’re talking about.
11. The Logo of the Business Must be Big and Omnipresent
While it is true that your logo has to be very visible, it shouldn’t be so in-your-face. Refrain from pasting your logo all over the site and making them too big. Doing both is just plain overkill.
12. A Lot of Flash Animation Should Be Used
Flash animation is something that can spice up your website. However, you shouldn’t overdo it; otherwise your website might look cheap. Some subtle animations at the side will do.
13. There Should be a Lot of Visible Call to Actions
Call to actions is great because it makes your website visitors actually move. However, it’s not advisable to put them everywhere in your site. People in general don’t like being sold stuff so don’t try to kill the vibe by hard selling.
14. Anyone can Make a Website!
Yes it’s true that anyone can make a website but not everyone can make a good website. Since designing a website is very crucial, it’s suggested that you leave the job to professionals. One way could be hiring a website development company like ConvertBetter, among others. ConvertBetter happens to a professional website development company known for their tagline, “We Make Website Convert Better”.
Pauline Etcuban, understands the intrinsic attributes of making excellent content that suits the needs of every business especially when it comes online marketing. She can conceptualize and implement marketing plans, together with ConvertBetter, an expert of Online marketing company and Web designers helps her be a professional marketer.