Attorney SEO – How To Penetrate Competitive markets
We Help You Build And Scale Your Law Firm By Leveraging Google Traffic
Over the years, we’ve helped attorneys from around the world build their law firms by using white hat SEO strategies.
We get the business, you’re likely here because of 3 reasons (this is from our experience helping lawyers)
- You’re ready to take your law firm to the next level.
- You’re just getting started and want an online marketing plan.
- You hired a so-called SEO guru and the results have been….flat.
- Or you’ve been doing SEO yourself and just don’t have the time or results.
Sound familiar? It’s completely fine, you’ve come to the right place.
Simply put, we help you get SEO results. We make sure your attorneys can be found when potential clients need you the most.
Every day, millions of people take to Google to search for a solution. If your website isn’t listed, you’re missing out on new clients and money.
The sad part, most of the attorneys and legal professionals we help have had bad experiences with SEO. After all, seems like everyone is SEO. While it can be tough to find a real SEO that gets real results, it’s not impossible.
For me (By the way, I’m Richard, Hale Web Development Founder) I point people to my LinkedIn Profile. You can see mine here.
Attorney SEO Is Competitive
There’s no question that legal SEO, attorney SEO, law SEO, it’s tough to rank. This is why few attorneys are able to utilize SEO and leverage it to generate leads.
Most of the attorneys we’ve worked for have been from New York, Florida, Chicago and Dallas.
Search engine optimization (SEO) for attorneys is essential to bring in consistent leads from all of those that take to Google when searching for a lawyer. In SEO, it’s one of the toughest industries to rank keywords.
Attorneys often have a tough time with SEO and ranking due to the amount of competition they have, which extends to both local and national levels.
Since most attorneys are unaware of how SEO works, they often seek the help of an expert SEO or agency.
Nearly all of attorney related keyword traffic is organic. According to SEO software, organic attorney SEO keywords have a 92 percent rating over paid advertising. This means that 92 percent of attorney keywords are organic while only 8 percent is used for PPC advertising.
This is exactly why you need a law firm SEO strategy for your online marketing. Even if you do other marketing verticals, search engine optimization needs to be one of them.
Local SEO is different when compared to national or international SEO.
A great attorney SEO agency will help guide your SEO rankings despite your location
Law Firm SEO Process
Our legal SEO process is straight forward and allows you to achieve high search engine results for your investment.
Month One – Boarding And Evaluation
The first month of our attorney SEO service focuses on preparing your website to rank high in Google.
This process focuses on what we call on-site SEO strategies, which refer to SEO strategies and tactics involving your website.
From keyword research to correct keyword density and metadata, we ensure all of your service pages are properly optimized for best search engine optimization results.
It includes but is not limited to;
- Keyword Research
- Permalink Formats
- Heading Formats
- Keyword Optimization
- Internal Links
Month Two – Ranking Foundation
Once month one of your legal SEO services are complete, we begin to move into off-site SEO strategies. This refers to SEO ranking factors that are not done on the website.
This includes but is not limited to;
- NAP Listings
- Local Citations
- SEO Outreach
- Social Media Optimization
- Link Building
As we past 60 days, we position your website to have everything it needs to rank on the first page of Google.
We use white hat SEO strategies to give your website the trust and authority it will need to rank first page and have the ability to stay there for a long duration.
SEO Tracking And Conversions
We’ve learned that SEO isn’t enough to ensure you’re law firm is converting users. Due to this, we include conversion rate optimization as an additional service.
Your website may need changes to take advantage of all the new traffic your site will be getting.
Email Marketing And List Building
Some attorney leads will take time to nurture and you don’t want to miss out on them because you didn’t take the time to prepare.
We highly recommend having opt-ins to capture leads for your business.
No other form of online content is more engaging than video.
Your videos can rank for the same SEO keywords you target.
We’ll also help you find great opportunities for video rankings.
Not The Same Old Law Firm SEO Results
If you’re tired of getting bad SEO results or tired of watching your competitors bring in new clients, it’s time to get started with Hale Web Development.
You can call today and we’ll find an opening to bring you in and audit your website absolutely free.
Every attorney website has different SEO needs and your SEO plan should be specifically designed for your needs.
We don’t have pre-built SEO plans. Instead, we audit your website, tell you everything you need and we build your plan around those needs.
Get Started Today
If you have questions or want to learn more – be sure to send a message through our contact form.
Here’s the link to the contact form to reach us.
We look forward to helping grow your business.