2018 is officially here and SEO in Google is once again changing.
Where do we begin? Local SEO saw a huge update, known as “Possum,” that was reported to include 64 percent of SERPs.
For 2018, we know mobile is going to be big. Last year, mobile took over desktop to become the the most used devices for using Google search.
it’s the perfect time to release my new top Google SEO ranking factors for 2018. SEO in 2017 saw a lot of changes, 2018 is going to likely see more changes then we have in the past few years.
Before I start discussing the top Google SEO ranking factors list, let’s talk about my go-to SEO tools.
Google Analytics is great, some of the free SEO software programs are ok at best. You can take out an engine without the right tools, the same for SEO. My favorite, Ahrefs. You won’t find a better SEO tool.
1. Backlinks Are Still A High SEO Ranking Factor
Your top SEO ranking factor is no other than the most important SEO ranking factor, backlinks. Off-site that is. While backlinks are enough to nearly rank the most competitive keywords in the world, there is some important elements you need to know before you get backlink happy.
Relativity is still important, look at Moz’s domain authority as a guide to who you link to and receive links from. Forget pagerank, you do know PR is dead, right? Even though Google pagerank is flat lined, it still can be used as an indicator to quality websites. But you have to evaluate it and look at the link metrics to determine if the site is high quality.
How Can A Website With 123 Referring Domains Outrank Your 256 Referring Domains?
How many articles have you read that told you go to build more backlinks to outrank your competition? Ever wonder why site A is ranking higher than site B with 50 percent less backlinks? Remember, link building has changed, Google has changed, quit thinking quantity and start thinking quality.
How many of you are building backlinks to your ranking URL as soon as it drops 2 spots? You think,”oh boy, she’s dropping down, got to get some authority links pointing to her.” And then you do and it drops even more, right? Sound familiar? It’s not about quantity anymore, it’s all about quality and relative backlinks.
So if you have a dropping keyword, wait it out. Start focusing on pointing backlinks elsewhere. If you’re using Ahrefs or SEM Rush, I know you’ve seen global keywords increasing though out your backlink campaign. If you’re building backlinks and they look un-natural, you’re going to see keywords continue to fall. Focus your efforts elsewhere.
2. CTR Is A Major Google SEO Ranking Factor
CTR, also known as click-through-rate, is also an important Google SEO ranking factor. Case point, how did you find this article? Most of us knew CTR had SEO influence, but to what extent? CTR is a major ranking factor. Look at your top ranking keywords in Google Webmaster, just like we did above. We rank high (first page) for the search terms above. When we look at the CTR, 4 of our top SEO keywords have click-through-rates above 20 percent. That’s a good mark.
Now, if you look at yours, you’ll see the pattern I’m talking about. Higher CTRs usually represent higher keyword rankings. Think about your on-page SEO, the page’s design, content flow, all of these elements are important to SEO. While we don’t rank number one, we do rank number 5 on the first page. And to be with the likes of Backlinko, Moz and SEM Rush, that’s pretty good. Especially when you consider our own web metrics compared to those. Point? What I’m telling you works!
3. SEO In 2017 Takes Over Mobile
As I mentioned earlier in this guide, mobile has become the top used device for searching Google. Mobile has been trending for several years.
Google has repeatedly told us that mobile is going to become a part of the SEO ranking equation and we’re seeing it evolve right in front of our eyes. If your website and web properties are not mobile friendly, your site can have problems ranking high.
Now, today is January 24th and I have a high ranking site that is not mobile friendly. While I’ve seen a little fall over the last month with 2-3 keywords, all of my main targeted keywords are still ranking high. Due to this, I can’t say confidently that sites are seeing big changes, at least not yet.
I have nothing to lose with the website, let me make that clear. It’s one of my testing sites. What should you do? Get mobile friendly, my site can be shot down at any time. I don’t want that for you, get mobile ready.
4. Relevancy Has Become A Major SEO Ranking Factor
Your backlinks can work magic but you need relevant links, not quantities of them. I use Ahrefs.com (by far the best software for analyzing backlinks) to determine keyword phrases that myself and other websites use. I’ll list a few hundred websites and begin outreach to see what type of opportunities I can come up with.
So you need to target websites in your niche, websites that are focusing on the same content topics as you. Use your backlink tools to determine the key link metrics that will determine who you target. Again, pagerank is dead, but you can use it to find authority sites. Look at domain authority, URL ratings, Domain ratings and Alexa rank.
Now, any advanced SEO knows that you don’t need all of your backlinks to be from niche relative websites. While the content needs to be related, the website theme does not. That’s right, a high authority baking site can link to a site about clothes, as long as the content in that page is relevant.
5. Social Media Shares And Signals Can Ride Your Keyword To The Top
Social media can be one of the most powerful SEO resources you have (when the activity is there). I’ve had (5) client pages that went viral on social media and everyone of their main keywords ranked in the top 3 first page. Each one went viral on Facebook, that matters. We saw good movement on Twitter also, so keep that in mind also.
We all know content is important for SEO. Sure, a top tier ranking factor. But as it pertains to social media, people don’t share boring content. You may be in a boring niche, per “online rules.” Not many people going to care about installing the JLX mechanical toilet seat, right? So if you want social shares to weigh in on your SEO (and it does now) you’ll have to get creative with your content.
Update 1/27/2016 – I’m seeing less and less social media influence directly increasing keywords. However, if an article gets enough shares, it still has the ability to pull first page. That doesn’t mean it’s safe there. When the traffic and signals die off, so will your keyword rankings. So if you see that big boost, get over to the article and get prepared to do your SEO. Naturally, this page can gain natural backlinks due to the exposure. But if it doesn’t, time to play SEO doctor.
SEO Expert Tip for boring niches: Try infographics, they work great for social shares and backlinks (win-win).
6. Give The Pages You Want To Rank High A Makeover And Update
In SEO, you can underestimate the value of a good looking website that is user friendly. A lot of so-called SEOs and webmasters take “fresh content” the wrong way. While you think you may need to publish new content daily, that’s not the fresh content you want. Rather, you need to revamp the content you already have published.
SEO Expert Tip on revamping content: ALWAYS map out your content. Nothing worse than having to go through hundreds of articles, cleaning them up, ect. Before you write ANYTHING, get it mapped out.
Design and speed matter. Not only for SEO, but for conversions, lead generation, sales and everything in between. Content can become outdated in as little as a few weeks. If you haven’t yet, go back through your best pages and make some edits.
And quit writing for SEO. Google’s system can pick up on your over-optimized SEO content. Google wants you to think about the user, not SEO. While I’m not telling you to forget using keywords, but add your metadata and links.
7. Speaking Of Speed, Boy Does It Matter
Didn’t someone one say, “speed kills?” Well, in your SEO, the same can be said. Except you want your loading times fast as possible. Less code, more content. Google really stepped this up in 2015, as well as mobile friendly needs. Designs, graphics and images are great, images are good for SEO. However, it can bite you in the ass if it’s slowing your site down.
Keep your images as progressive jpeg. Keep them in the same format size. Content management system users, WordPress, Joomla, Drupal, plugins and extensions can kill your load times. The more you add, the slower you go in most cases.
You can check your webpage speed here.
8. One Page, One Main Keyword – Get It Right Now
This is something you’ll hear me preach over and over and over some more. SEO Site evaluations are often in my workflow and I don’t know how many times I get into content and see the same keywords being used in articles. You only need one URL to rank a keyword. If your content is in this nature, your own pages are likely fighting one another. I don’t know that I should list it as this, but man if I don’t see it a lot.
Here’s your strategy moving forward, one page, one main focus keyword. It works. Works great. You don’t need 20 articles targeting the same keyword. Now, you may list other secondary keywords to the topic. You want this to open up your internal linking strategies.
9. User Metrics Are Playing A Bigger Role Than Ever
Many of us saw this coming with Google’s algorithm changes in 2015. User metrics and user engagement is becoming a main stream SEO ranking factor and look for it to grow in 2016. Your content is everything. The topics you cover, the personality in your writing, the average time users spend on a page, genuine comments, social shares, all of these can influence the keyword rankings on any given page.
Point back to writing great content, the type of content that gets people to talk, share, interact and engage. Political topics are always great, if you have a political site, news site, government blog. Religion is another. Somehow, someway, your content has to make it happen if you want to rank first page for your keywords.
10. Since Content Is King And We’re Already Talking About it
I can’t write about SEO ranking factors without mentioning content. On-site SEO ranking factors, your content is the most important. Let me put this out there “like it is,” your content needs to be great. Too many articles are being published every day for mediocre content to rank or go viral. Out of everything you do in SEO, high quality content should be your main goal.
When you write high quality content, users find it useful. They become engaged. They talk about it, they share it. In return, this builds natural backlinks. The “natural cycle of SEO” begins to come full circle. Spread your wings and fly high kinda of stuff. In all seriousness, this is what you’e looking for.
Here’s how you evaluate your content. When you’re done, read it and ask yourself, “is this the best article online for the topic.” If your answer is no, “make it to be the best article online for the subject.” Period.
11. Go Make Some Bromance And Get You Some Friends
What the hell? Yeah, I about erased that. But I have a point. I’ve been doing SEO for over 9 years. I still don’t have enough online friends in my industry. Do you know how valuable friends are when you need a backlink, guest post, a web favor? Damn near priceless. We’re all shooting at the same cow, just a different black spot. Bad analogy, sure. But we all have common goals and we can help one another achieve success.
I’m always open to new business relationships, new friendships and you should be too. Don’t view everyone as the competition as I did early in my career. I didn’t have no friends back them and having an awesome resource list is a nice go-to when you need a favor.
All I’m saying, be open to it. Quit being stuck up. (LOL)
12. Keyword Domains Are Worth Their Weight In Gold
How many times have you read about keywords in domains don’t matter? What bullshit! Don’t believe that, they matter. Anytime you can add a keyword specific in your domain, you have at it. It matters, always has.
Keyword specific domains are worth their weight in gold. And you can find them all the time, likely cheaper than what you think. I hit GoDaddy Auctions up all the time. And for those of you looking to achieve long-lasting first page rankings (everybody), finding a keyword specific domain with some age is like winning the lottery.
Don’t redirect it though, build it up. Give it some authority and grow it. It has more value to your network this way. If you ask, “well Ricky, that will get you in trouble.” Tell it to WebMD whom at least has a few hundred of these. Literally.
13. Traffic Is Becoming A More Important Google SEO Ranking Factor
16 days into January and our team is noticing that clients with traffic are ranking better across the board. 21 total and all 21 have seen increased Google SEO rankings. Luck of the draw? No, I really doubt it. We know that user metrics count as a SEO ranking factor. Over the last few years, Google has been valuing user metrics higher we feel. But traffic really never fell into this class, at least not as a very valued indicator. But with what I’ve seen over the first two weeks in 2016, there’s no question that it’s playing a role and maybe one higher valued than we previously imagined. Popularity drives traffic anyway, so that makes sense.
If you had some high SEO rankings in Google prior with little traffic, you may have noticed your keyword rankings falling. From our client base, I’m afraid I can’t call that for sure because I’ve seen mixed results. Adding to that is the fact that most of our clients that have low traffic are start-up websites, so we couldn’t get clear indications. But there’s no question that traffic is very valued in Google’s eyes and maybe more now than ever before. If you’re struggling to get traffic, check out these online traffic resources.
14. Anchor Text Diversity Has A New Value In SEO
Anyone stuck on page 2 of Google? I know, it bites. But have you been seeing it a lot more? Two of my latest SEO case studies did just this. It was a strategy that I’ve been using for some time. After initial analysis and a full workup, I feared over-optimization of anchor text was to blame. It was not PBNs, only relative websites. It had some natural data backlinks, a few local citations. Trust flow and domain authority for both were good. Both over 20.
These anchor text SEO values just recently changed, not even a few weeks ago. I think Google is now fully evaluating anchor text and root words. It may be different link types, branded URLs, naked URLs. We typically see this from exact match keyword URLs. You will always have an issue with that, sites linking using your domain name. That’s one of the rare downfalls of a main keyword in the URL.
Now, back to my point. You need to make sure your backlink profile isn’t over-optimized. Long-tail keywords shouldn’t be used as anchor text a lot, only a time or two. (Every situation is different). Let’s look at a quick example.
- West Virginia SEO Services
- SEO Services West Virginia
- SEO Service WV
- Logan WV SEO Services
We see different anchor text in this example, but we see the same root words. SEO, West Virginia, SEO Services. Natural or not, we see the same root words appearing. Most people think this is ok because the root keywords are different. From what I’m seeing, this can be viewed as being over-optimized. So what do you do?
- West Virginia SEO
- search engine optimization wv
- online marketing
- search marketing logan
The answer is diversify. Notice that the anchor text is all unique, root words are unique and it looks more natural. I see this being a growing trend. You have to be careful with your anchor text in 2017 or you’re going to be on the outside looking in. Go do some research, pull up some keywords from 11th place, 12th place. Check out their backlink profile and look at their anchors. Granted, there’s a lot more things that can cause you to be stuck on the second page of Google, but this is one of them.
Perhaps Google is just adding more value to this part of the SEO equation. I’m fine with that too, but we’re seeing more focus on anchor text and we already know Google pays a lot of attention to anchors anyway.
15. Video Is Blowing Up And Google Knows It
There’s no question that video plays a role in SEO. The question, how much?
Your videos need to be targeting the same keywords and appropriate variations. Make sure you’re including videos in your content. Now, that can depend on your content format or the SEO plan for any given page, but video is going to give you the upper edge for sure.
Live video plays a big role too, especially when you can get some awesome engagement on that video. Live video hasn’t been around that long, so I’m still running test and gathering data. I have seen live videos with great engagement benefit a content piece targeting specific keywords.
Then again, I’ve seen them not move the needle too. For marketing purposes alone, I’d highly suggest it and if you can get those videos in your content, more power to you.
SEO In 2018
SEO is always changing. My SEO ranking factors don’t come from others, they come from my own experiences and case studies. Some of you may know these all, others may not. I do suggest that you be different, try new things. Google doesn’t tell you everything and why would you believe them anyway?
Do your own case studies and document it. You’d be surprised at what works and what doesn’t. There’s thought to be over 200 ranking factors for SEO. I say much more because Google is complex. We only know a small percentage of what really counts.
I’m sure 2018 in SEO will bring new documented changes. I do wish us all high rankings. Of course, mine a little higher than yours.
Join the conversation. One of the things I enjoy about my job is meeting new people. So I welcome your thoughts, ideas, questions, suggestions. So I hope you’ll leave me a comment. Thanks for taking the time to read our article, I hope it has helped you and you can start applying these tactics to your own domain.
We Help You Build And Scale Your Law Firm By Leveraging Google Traffic
Over the years, we’ve helped attorneys from around the world build their law firm by using white hat SEO strategies.
We get the business, you’re likely here because of 3 reasons (this is from our experience helping lawyers)
- You’re ready to take your law firm to the next level.
- You’re just getting started and want an online marketing plan.
- You hired a so-called SEO guru and the results have been….flat.
- Or you’ve been doing SEO yourself and just don’t have the time or results.
Sound familiar? It’s completely fine, you’ve come to the right place.
Simply put, we help you get SEO results. We make sure your attorneys can be found when potential clients need you the most.
Every day, millions of people take to Google to search for a solution. If your website isn’t listed, you’re missing out on new clients and money.
The sad part, most of the attorneys and legal professionals we help have had bad experiences with SEO. After all, seems like everyone is SEO. While it can be tough to find a real SEO that gets real results, it’s not impossible.
For me (By the way, I’m Richard, Hale Web Development Founder) I point people to my LinkedIn Profile. You can see mine here.
Attorney SEO Is Competitive
There’s no question that legal SEO, attorney SEO, law SEO, it’s tough to rank. This is why few attorneys are able to utilize SEO and leverage it to generate leads.
Most of the attorneys we’ve worked for have been from New York, Florida, Chicago and Dallas.
Search engine optimization (SEO) for attorneys is essential to bring in consistent leads from all of those that take to Google when searching for a lawyer. In SEO, it’s one of the toughest industries to rank keywords.
Attorneys often have a tough time with SEO and ranking due to the amount of competition they have, which extends to both local and national levels.
Since most attorneys are unaware of how SEO works, they often seek the help of an expert SEO or agency.
Nearly all of attorney related keyword traffic is organic. According to SEO software, organic attorney SEO keywords have a 92 percent rating over paid advertising. This means that 92 percent of attorney keywords are organic while only 8 percent is used for PPC advertising.
This is exactly why you need a law firm SEO strategy for your online marketing. Even if you do other marketing verticals, search engine optimization needs to be one of them.
Local SEO is different when compared to national or international SEO.
A great attorney SEO agency will help guide your SEO rankings despite your location
Law Firm SEO Process
Our legal SEO process is straight forward and allows you to achieve high search engine results for your investment.
Month One – Boarding And Evaluation
The first month of our attorney SEO service focuses on preparing your website to rank high in Google.
This process focuses on what we call on-site SEO strategies, which refer to SEO strategies and tactics involving your website.
From keyword research to correct keyword density and metadata, we ensure all of your service pages are properly optimized for best search engine optimization results.
It includes but is not limited to;
- Keyword Research
- Permalink Formats
- Heading Formats
- Keyword Optimization
- Internal Links
Month Two – Ranking Foundation
Once month one of your legal SEO services are complete, we begin to move into off-site SEO strategies. This refers to SEO ranking factors that are not done on the website.
This includes but is not limited to;
- NAP Listings
- Local Citations
- SEO Outreach
- Social Media Optimization
- Link Building
As we past 60 days, we position your website to have everything it needs to rank on the first page of Google.
We use white hat SEO strategies to give your website the trust and authority it will need to rank first page and have the ability to stay there for a long duration.
SEO Tracking And Conversions
We’ve learned that SEO isn’t enough to ensure you’re law firm is converting users. Due to this, we include conversion rate optimization as an additional service.
Your website may need changes to take advantage of all the new traffic your site will be getting.
Email Marketing And List Building
Some attorney leads will take time to nurture and you don’t want to miss out on them because you didn’t take the time to prepare.
We highly recommend having opt-ins to capture leads for your business.
No other form of online content is more engaging than video.
Your videos can rank for the same SEO keywords you target.
We’ll also help you find great opportunities for video rankings.
Not The Same Old Law Firm SEO Results
If you’re tired of getting bad SEO results or tired of watching your competitors bring in new clients, it’s time to get started with Hale Web Development.
You can call today and we’ll find an opening to bring you in and audit your website absolutely free.
Every attorney website has different SEO needs and your SEO plan should be specifically designed for your needs.
We don’t have pre-built SEO plans. Instead, we audit your website, tell you everything you need and we build your plan around those needs.
Get Started Today
We’re a phone call away (304) 752-3433. If you get our answering machine, we could be doing an audit. Just leave your message and we’ll contact you back ASAP.
You can also use our contact form to reach us.
We look forward to helping grow your business.
If you’re searching to learn about SEO, good for you! For some of you, it begs the question, What Is SEO?
Simply defined, SEO leverages free traffic from search engines like Google, Yahoo and Bing.
SEO is one of the most powerful online marketing strategies you can use to grow your business.
Think about it for a moment. When you need something specific, someone specific, how do you find that information? Most of you take to Google. Years ago, we used a phone book. Today, we take to our favorite search engine.
Millions of people across the world are using search engines to solve a problem or solve a need. More than likely, there’s people searching for the same thing your business offers. Search engine optimization is the goal that connects it all.
SEO works alone but it can be implemented with different marketing segments to superpower your organic results.
What is SEO? SEO, also known as search engine optimization, is the strategy of building organic search engine traffic by ranking specific keywords at the top of major search engines. With specific search engines, Google is the main
Search engine optimization is not difficult to learn, but it’s a complex topic.
There’s thought to be over 200 different SEO ranking factors. Does that mean you have to know them all? Absolutely not.
What you’re going to learn now is the fact that there’s only a handful of Google ranking factors that you’ll need to know and learn.
When we provide SEO services, we always do a full SEO audit to determine the planning for the project. Unlike other SEO agencies, we don’t have pre-built plans.
Every website is different, every scenario if different and pre-built plans for SEO are a joke. Be cautious if a SEO company is providing that service.
You have (2) options for SEO, either learning SEO yourself or hiring a Google SEO expert.
SEO optimization can help you establish the foundation of your business and eventually help you scale growth.
Along with SEO marketing, SEO leverages the use of specific keywords to target your audience and avatars.
We have an extensive SEO library for you to learn search engine optimization. If you’d rather hire a SEO agency, use our contact form.
The advent of effective marketing tools has made the business setting nowadays a daunting arena for brands who want to gain a market spot and succeed.
More efficient tools would mean more opportunities in reaching a larger and broader market that no enterprise can obtain when exhausting conventional marketing methods.
On top of the list is– search.
Today, if people seeks info about almost anything such as getting news and updates or getting more facts about a certain brand, products or services – most depend on what the search engines show them. Most of these users wouldn’t even seek further than the first page of the results shown.
Now, as an entrepreneur, there’s no other option to survive in the modern marketplace than to rank high in Google.
How to acquire high rankings in SERPs then?
It may all begin in pursuing the right keywords to concentrate on your digital marketing battle.
Keyword research is certainly one of the most crucial aspects of a digital marketing campaign, particularly in SEO. The following will show you why.
The Importance of Excellent Keyword Research
The majority of online users use search engines in looking out for figures and information. They type in keywords. And in return, search engine’s complicated set of algorithms examines the vast amount of web pages indexed by the crawlers. These ‘spiders’ are software crawling through the contents of the web pages, then the search engine would match the keyword phrase used during the searches to give the users relevant answers.
Indeed, keywords are extremely significant in the course of matching the contents of your site on what your target audience are actually eyeing for.
The keywords must be targeted on the traffic that you want to come to your website, a traffic that eventually converts into profit generating customers. Otherwise, using wrong keywords will only entice traffic that isn’t going to contribute anything to your business.
Indeed, if few words are able to define what your site contents must be, that is probably because you are using right keyword phrases.
Ideally, you must hunt for keywords that the majority of people are using in their online searches but are used by a relatively small number of competitors. That is possible if you are able to know the following considerations in keyword research.
Vital Concerns On Keyword Research
As an entrepreneur, you surely would want to create a name in the marketplace, the proper keyword research procedure could be your best ticket to obtaining success in this field. We have listed few vital concerns while doing keyword research, take a look.
Create Your Preliminary Keyword Lists
By placing yourself on your targeted visitors’ shoes, you can have a list of keyword phrases that they are probably using in finding the kinds of services or products you are actually offering.
Primarily, this line of lists can come from guesses drawn out from squeaky air or things you assume individuals will be using to search for the things offered on your website. Consider thinking about where, what, why and how and other possible queries that your targeted audience are possibly using.
Restructure Your List With A Keyword Research Tool
Sometimes, keyword research can be a real pain. Looking out for good tools in making the entire process less time-consuming and efficient can be, too.
The research process is not really something you can just skip if you don’t have time or resources available.
After having your preliminary list, it will be important if you can surely come up with the most right keywords with the aid of a keyword research tool – the most used is the Keyword Google Planner.
In accessing this free software, you must have an AdWords account. The Google Keyword Planner will show you neat stats including average monthly searches, competition level, the average cost per click and so on.
Polish Your List Through The Aid of Keyword Suggestions
If you’re finished shortlisting an updated keyword phrases, polish your list more by utilizing various keyword suggestions offered by the keyword research tool. The tool could help you by giving healthier insights on the way targeted audiences arrange, subtract or words from keyword phrases in every actual search. But, you must be extra careful in your enhancement process to guarantee that your final selection of keywords aren’t just related to the contents of your website alone but must actually and correctly describe what your content is really all about.
Be Cautious About Utilizing General Keywords
Various online users may use general keywords such as “healthy ice cream” for the duration of a particular search, but again, be careful in using this type of keyword as this may put you in the ocean of rivalry. There will be also an influx of visitors that are not as targeted like you thought and thus cannot offer you any money. General keywords are deemed to be useful only for those businesses who wish to target customers internationally.
However if your business is situated in a specific city, adding in specific name of the place with your keyword like “healthy ice cream New York” can offer you better results. True, this kind of phrases may attract lesser search volume but these searches are the ones that every business website must be drawing – the kind that may convert into paying customers.
Do Separate Keyword Research For Precise Products You Offer
You may be proposing services or products that are under different classification or category. You must be able to do isolated keyword research of each of the categories. This could be a bit tiresome especially if you own an ecommerce site that that needs to feature numerous categories. But, being able to target your keyword on this manner will offer you a better chance of inviting more qualified leads that are exactly eyeing for the precise types of products that are featured in your site on a specific category.
Exploit Long Tail Keywords
Consider using long tail keywords. These keywords may not have too many searches however the people who are doing long tail searches may generally have specific concerns that they need to resolve. The critical idea is to target numerous and significant long tail keywords in your site contents to allow you have a continuous flow of highly targeted visitors to your site
Technically, to categorize long tail keywords related to your niche, you need to put additional words to your root keywords. For example, our original keyword is ‘healthy restaurant New York’, it may become a long tail if we put ‘where is the best healthy restaurant in New York’. Most SEO elites utilize long tail keywords with their posts to get higher ranking in SERPs.
Once more, in carrying out a successful keyword research campaign, it is essential that you are able to put yourself in your target audience shoes and try to see through their eyes and ideas. You must be able to figure out on how they pick words to use in doing online searches.
Certainly, keyword research has an extremely important role in this regard to help streamline your SEO campaign and carry in targeted visitors that offer profitable results.
Patrick P. is the CEO and founder of LinkVista Digital Inc, a company which provides cost-efficient online solutions such as content and SEO management.
Gone are the days when internet used to be the darling of desktop users. Mobile devices now rival the internet usage and hence, it is only natural that search engines have updated their algorithms for Search Engine Result Page (SERP) listings. However, for this article we will be going forward with how the algorithms have been changed by Google and what it means for the users.
Just to put things in perspective, Google has revealed that it is receiving more search queries from mobile devices than from desktop/fixed device users. And this does make more sense. Although cell phones and tablets aren’t decades old, nevertheless, they have become an essential part of our lives.
Can you really imagine not using your cell phone just for one day? Couple this with a deep rooted thirst for information and you will get our point. In many cases we, have equated information with knowledge. No one wants to be bested out of a bargain, and we all want to get best value for money on our purchases. So, it is only natural that whenever we are in doubt, we reach out to the vast pool of information available to us via internet. And the most convenient way to do this is via your cell phone.
Why does this matter?
Whether you have just started a website to promote your product or are already an established business, it is important to track the traffic that is coming to your website. Google Analytics is the most common tool used for this, while other paid ones can be found at affordable prices via Groupon. If you filter your traffic according to mobile and desktop, you will find the number of users who reach your content via cell phones and tablets. Depending on the results, it can be really important for you to cater to the needs of these small screen users.
How does it affect your SERP ranking?
Google’s Mobilegeddon update, launched in April 2015, has introduced some changes to its mobile searching algorithms that may affect your site’s SERP Ranking for a number of reasons. The main effect of this update is that Google now checks your site for mobile-friendliness before displaying it in any of the top pages. This will affect any business to varying degrees, depending on the level of traffic coming from mobile users and the current level of mobile optimization already present in site.
Let us suppose that 40% of your traffic comes from mobile devices. This means that 40 out of 100 potential customers are reaching you through cell phone. If your site was in the front of SERP prior to this update, but is now featuring much lower; then you have lost most of those 40%.
Factors that affect SERP ranking post Mobilegeddon
Now that we have established that mobile SERP rankings matter, let us move towards the points that need your focus if you have been affected. Researches have pointed to two main areas for improving SERP mobile rankings: User Experience and Technical Elements.
Generally speaking, it means how convenient it is for a user to access the content. Google algorithm now assesses fonts, links, images, length, and even proof terms to rank your site on its pages. This means that your site should have optimal arrangement of images and content for smaller screens; and that links should be easy to click. The average length of your content for mobile is shorter than that for desktops.
These include factors such as speed at which your website opens and whether it is made in HTML5 or Flash. The results indicate that HTML5 may be the better platform for your site on mobile phones.
These were just some of the points that need to be kept in mind. We hope that we have introduced you to the basics, although the material covered here is just the tip of the iceberg. Nevertheless, if you have not already optimized your website for Mobile SERP ranking, then it is high time you start thinking about it. Google has a history of taking things along quickly and drastically. Although, this has not been as drastic as Google Panda update, still it has had enough impact to be taken seriously, and something which should be accounted for.