Heavyweight Brands Theory: How They Use Instagram Video for Brand Promotion

by | Nov 4, 2016 | Branding, Instagram

With so many brands trying to build strong presence in the market over the years, only a few of them discovered the golden possibilities of using Instagram video advertising. If you need a leg up with this you can opt for buying video views on Instagram for maximum benefit for your campaign.

Gone are the days that it’s already enough to publish your brand on a newspaper, people nowadays are quite hooked to social media and capturing their attention can be just a click away!

Why choose Instagram over various social networks? It’s because Instagram have strongly built its reputation being considered as Teen’s Most Important Social Network in US according to the 2015 Meeker Report. It has been referred by the Forresster researcher Nate Elliot as the ”King of Social Engagement,” stating the fact that brands posted on Instagram can generate a follower with a rate of 4.21 percent. This could mean that Instagram can cater a follower engagement 58 times compared to Facebook and 120 times more compared to Twitter.

Now, let’s get into the real point, how do companies use Instagram video to promote their brand? So many companies have already gathered Instagram followers over the years because of posting photos, an established audience for the videos. With Instagram’s 15-seconds video exposure, plus its good video editing, companies now have chances to be creative in promoting their brand with a professional style. The following are ways on how Instagram video works for business:

Showing Their Company History

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People love to know how your company had started. What is the story behind your success? How did you begin your business? By knowing these things, people will be inspired by your story and will learn to appreciate your product more. It is important for consumers to know how long you’ve been in the industry, for them to determine if they can depend on your for a longer time.

Embedding Instagram Videos in a Blog or a Website

If you have your own blog site or web site, Instagram enables you to easily embed Instagram videos there. Visitors on that site can access your video without having the need to open Instagram. Other bloggers can write about you and embed your video to their own sites. That’s how easy your video spreads. Mikegingerich is a helpful site that can teach you how to embed your Instagram videos.

Linking Instagram Videos to Facebook

Take advantage of the Facebook-Instagram tandem. People usually switch from Instagram to Facebook then back to Instagram environment. This means that if you link an Instagram to Facebook, you can connect to the World’s Largest Network with 818 million active users in addition to Instagram’s 130 million. In merely seconds, it arrives to Facebook feed attracting more likes, comments and shares that would soon multiply your number of followers. Social Media today gives you Five Analytic Tools that keeps track on number of Instagram likes per week, most liked videos, number of followers and the like.

Showcasing Company Events

The most important thing about creating mark on your brand is on how you connect to your consumers. Promote your event through a 15 second Instagram Video. Your followers will eventually feel that they are part of your important event. Use Instagram videos to let them view the highlights or the preview of an upcoming event. But remember this; don’t be so obvious in pushing your company brand. People will easily detect an advertisement and will avoid it. Instead of bluffing it out, show them how fun and exciting your company is by portraying how happy your employees are and the quality of life you build with them.

Visualizing a Real Story

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Capture them while they swipe and freeze them from scrolling by doing a creative visual presentation. Put captivating colours to make it more and alluring and real. You will surely stand out if it will be registered in their minds. If a picture can paint a thousand words, videos can do even more; it can visualize a peculiar reality. If you are going to show something about your product or if have a message to convey, how are you going to present it? What do you want make them to feel? Is this how you want your company to be remembered? Having a strong and unique concept creates a strong and unbreakable connection to your viewers.

Whether showing solutions to existing problems, people would prefer watching it on a video rather than read about it. Since Instagram videos come in short sizes, people think it would not take much of their time.

Promoting a Lifestyle

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Promote a lifestyle using your brand. Share your unique point of view on how your product can be used in daily life. Help people discover it by showing them how. They will find your product helpful if it could influence them to improve their lifestyle. They may also find your product a tool in pursuing their interests. Find a way to fit in to their wide range of daily life-long activities and provide the tools they need. Engage them to a new kind of lifestyle that they will embrace in themselves.

Hosting User-Generated Content

The creation of Instagram User-generated content is quite a trend today. You collaborate with you users by encouraging them to use hashtags (#) so you can tract their product reviews. People can participate and you can collect the content they have created. You can directly interact with your consumers by replying to their queries and feedbacks. Users will greatly popularize your brand by doing their own product reviews, tag people with them, share their posts, and put your store as a location. Imagine thousands of people helping you advertise your brand without having to pay them for it. Your brand can reach up to their widest circles with their recommendation. Social Media examiner can give you tips on how to use Instagram Hashtags to expand your reach.

Instagram has greatly helped Heavyweight brands in many different ways. Some ways are still for you to discover. By knowing the above ways on how they use Instagram video advertising for brand promotion, hoping you apply these techniques to your own business, as well.

5 Tips To Help Your Company Marketing Efforts

by | Jul 8, 2014 | Branding, Marketing

business marketingMarketing is a crucial element to all businesses and companies. It doesn’t matter if you’re a Fortune 500 company or a small local business, marketing can be the defining line if your business makes it or not. Branding is important and a marketing strategy should be made before you launch your business. Ultimately, many start-up websites don’t have a marketing strategy or their business is struggling with their marketing campaigns. If it’s time to step back, review and revaluate, this is the article for you. Your business is rolling along and you think your brand strategy is working. But is it? Are your marketing messages and materials driving the results you need? If not, it might be time for a marketing makeover.

You’ll know it’s time to go back to the marketing drawing board if you can identify any one of the following red flags happening at your small business. The trick may be to rebrand, adjust your value proposition or simply modify your existing strategy before these danger signs turn into unavoidable mistakes that could cost your bottom line.

1. Consistency is important.
Strong brands consistently deliver on their promises to consumers in every brand interaction. Inconsistent messages and visual imagery can confuse consumers, forcing them to turn away from your brand in search of one that does continually meet their expectations. If your website, signage, ads and marketing materials look like they come from multiple companies, then you need to redesign them so you communicate a consistent brand at all times.

2. Plan and record your marketing efforts.
If you haven’t mapped out your one-year and five-year goals, then your marketing efforts might not be helping your business. Take some time to determine your business objectives and then revamp your brand and marketing efforts to help you reach those goals. If your marketing campaigns are not working, time to get back to the drawing board. Trial and error is a term I use over and over again with good reason. Try different things, record everything and focus on what is working for your company once you find it.

3. Connect with your customers.
If you don’t know who you need to connect with and where to find them, then you could waste a lot of time building relationships with people and spending time in places that won’t drive the business results you need. Instead, define your target audience and determine what benefits and messages matter to them. Only then will you find where your target audience spends time (for example, watching television, listening to the radio, on social media, reading blogs, and so on), so you can connect with them and deliver the kind of valuable information and conversations they want and need.

4. Don’t be all about yourself.
It’s important to strike a balance between being social and only self-promoting. Socially, if you talk only about yourself all the time, no one will want to hang out with you. You should take the time to get to know people — in person and on social media sites like Twitter, Facebook and LinkedIn — and build relationships with them. Cultivate these relationships to help build brand loyalty and advocacy. You shouldn’t interrupt people with marketing messages. You also need to engage them with meaningful content and conversations. You never know what opportunity such relationships will bring in the near future. Building trust and loyalty is important to every business, make these relationships count.

5. Pay attention to your competition.
If your competitors’ message and look outshine yours then you might need to make a change. The idea is to stay ahead of the curve without copying your competitors’ marketing for the sake of keeping pace. If you don’t look and sound equal to or better than your competitors, then there is no reason for consumers to do business with you. Determine what differentiates you from your competitors and what benefits you can deliver to consumers that your competitors cannot. Once you know what those differences are, make sure the world knows them, too through your branding and marketing efforts.

While first impressions can be crucial, online consumers can move quickly. If they can’t determine who you are, what you do and how you can help them in three seconds or less, they’ll pass you by. This doesn’t give you much time for error. Think about your web design, landing pages and graphics. Remember once again, try to be consistent across all your online resources. Make sure the first impression you make is clear, concise and quick.

Reevaluating your marketing efforts offer significant opportunities to stay current, jump ahead of your competitors, and appeal to wider consumer audiences. Don’t risk alienating your existing customers with a marketing makeover that makes your business and brand unrecognizable to them. Many companies hurt their business with their marketing campaigns and this eventually hurts their business. If you take the time to follow these 5 tips, you should see better results in your marketing efforts.