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Heavyweight Brands Theory: How They Use Instagram Video for Brand Promotion

With so many brands trying to build strong presence in the market over the years, only a few of them discovered the golden possibilities of using Instagram video advertising. If you need a leg up with this you can opt for buying video views on Instagram for maximum benefit for your campaign.

Gone are the days that it’s already enough to publish your brand on a newspaper, people nowadays are quite hooked to social media and capturing their attention can be just a click away!

Why choose Instagram over various social networks? It’s because Instagram have strongly built its reputation being considered as Teen’s Most Important Social Network in US according to the 2015 Meeker Report. It has been referred by the Forresster researcher Nate Elliot as the ”King of Social Engagement,” stating the fact that brands posted on Instagram can generate a follower with a rate of 4.21 percent. This could mean that Instagram can cater a follower engagement 58 times compared to Facebook and 120 times more compared to Twitter.

Now, let’s get into the real point, how do companies use Instagram video to promote their brand? So many companies have already gathered Instagram followers over the years because of posting photos, an established audience for the videos. With Instagram’s 15-seconds video exposure, plus its good video editing, companies now have chances to be creative in promoting their brand with a professional style. The following are ways on how Instagram video works for business:

Showing Their Company History


People love to know how your company had started. What is the story behind your success? How did you begin your business? By knowing these things, people will be inspired by your story and will learn to appreciate your product more. It is important for consumers to know how long you’ve been in the industry, for them to determine if they can depend on your for a longer time.

Embedding Instagram Videos in a Blog or a Website

If you have your own blog site or web site, Instagram enables you to easily embed Instagram videos there. Visitors on that site can access your video without having the need to open Instagram. Other bloggers can write about you and embed your video to their own sites. That’s how easy your video spreads. Mikegingerich is a helpful site that can teach you how to embed your Instagram videos.

Linking Instagram Videos to Facebook

Take advantage of the Facebook-Instagram tandem. People usually switch from Instagram to Facebook then back to Instagram environment. This means that if you link an Instagram to Facebook, you can connect to the World’s Largest Network with 818 million active users in addition to Instagram’s 130 million. In merely seconds, it arrives to Facebook feed attracting more likes, comments and shares that would soon multiply your number of followers. Social Media today gives you Five Analytic Tools that keeps track on number of Instagram likes per week, most liked videos, number of followers and the like.

Showcasing Company Events

The most important thing about creating mark on your brand is on how you connect to your consumers. Promote your event through a 15 second Instagram Video. Your followers will eventually feel that they are part of your important event. Use Instagram videos to let them view the highlights or the preview of an upcoming event. But remember this; don’t be so obvious in pushing your company brand. People will easily detect an advertisement and will avoid it. Instead of bluffing it out, show them how fun and exciting your company is by portraying how happy your employees are and the quality of life you build with them.

Visualizing a Real Story


Capture them while they swipe and freeze them from scrolling by doing a creative visual presentation. Put captivating colours to make it more and alluring and real. You will surely stand out if it will be registered in their minds. If a picture can paint a thousand words, videos can do even more; it can visualize a peculiar reality. If you are going to show something about your product or if have a message to convey, how are you going to present it? What do you want make them to feel? Is this how you want your company to be remembered? Having a strong and unique concept creates a strong and unbreakable connection to your viewers.

Whether showing solutions to existing problems, people would prefer watching it on a video rather than read about it. Since Instagram videos come in short sizes, people think it would not take much of their time.

Promoting a Lifestyle


Promote a lifestyle using your brand. Share your unique point of view on how your product can be used in daily life. Help people discover it by showing them how. They will find your product helpful if it could influence them to improve their lifestyle. They may also find your product a tool in pursuing their interests. Find a way to fit in to their wide range of daily life-long activities and provide the tools they need. Engage them to a new kind of lifestyle that they will embrace in themselves.

Hosting User-Generated Content

The creation of Instagram User-generated content is quite a trend today. You collaborate with you users by encouraging them to use hashtags (#) so you can tract their product reviews. People can participate and you can collect the content they have created. You can directly interact with your consumers by replying to their queries and feedbacks. Users will greatly popularize your brand by doing their own product reviews, tag people with them, share their posts, and put your store as a location. Imagine thousands of people helping you advertise your brand without having to pay them for it. Your brand can reach up to their widest circles with their recommendation. Social Media examiner can give you tips on how to use Instagram Hashtags to expand your reach.

Instagram has greatly helped Heavyweight brands in many different ways. Some ways are still for you to discover. By knowing the above ways on how they use Instagram video advertising for brand promotion, hoping you apply these techniques to your own business, as well.


Richard Hale is the Founder of Hale Associations, a company that provides Web Development, SEO and Marketing services globally.