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SEO case studies

Three B2B clients. $5.5M in organic revenue in one year.

These are real results from real SEO campaigns. Each one compares a full year of organic results (2021) with the year before (2020).

Client names are kept confidential, but every number below comes from Google Analytics, rank tracking or the client's own reports.

$5.5M+
organic revenue in 2021, three clients
35,000+
organic leads in 2021
45,000+
backlinks earned through outreach
4,000+
ranking keywords per client
The results

What happened, client by client.

Each case study shows where the client started, exactly what we did and what it produced.

01B2B · Industrial12-month engagementCompetition: 56/100

A 5-month-old industrial site grew to $1.33M in organic revenue in its first year of SEO.

Organic users
103,334
from 8,009 in 2020
+1,190%
Tracked organic revenue
$902K
from $153K in 2020
+488%
Transactions
11,869
from 1,771 in 2020
+570%
Ranking keywords
4,186
from 39 in 2020
107× more

The challenge

This client came to us in December 2020 with a website that was only five months old. They wanted to grow through Google Search, but the site had almost no rankings and very little organic traffic.

What we did

  • Built 60 content assets: 40 pages targeting specific service and affiliate keywords, plus 20 supporting articles
  • Created a deliberate internal linking structure so every page strengthened the others
  • Ran outreach and link building that earned 5,000+ do-follow backlinks to high-quality content
The result

Google Analytics tracked $902K in organic revenue in 2021. Including sales the client tracked outside Analytics, organic search produced $1.33M in revenue in the first full year.

Total revenue of $1.33M includes client-reported sales not tracked in Google Analytics.

02B2B · SaaS / Education15-month engagementCompetition: 67/100

Refocusing a SaaS site on buyer keywords grew organic revenue 372% to $1.82M.

Organic revenue*
$1.82M
from $386K in 2020
+372%
Organic users
383,617
from 166,557 in 2020
+130%
Organic sessions
2.44M
from 780K in 2020
+213%
Top-3 rankings
818
from 8 in 2020
102× more

The challenge

This client came to us in December 2020 unsure where to focus their marketing. Our audit and competitor analysis showed SEO was their biggest growth opportunity. They already had traffic, but most of it came from keywords unrelated to what they sell.

What we did

  • Built 90 content assets: 70 pages targeting keywords tied to the offer, plus 20 supporting articles
  • Ran outreach and link building that earned 10,000+ do-follow backlinks
  • Launched a fully automated 30-day email sequence to turn new visitors into leads
The result

The traffic got bigger and more relevant at the same time. Organic search brought in $1.82M in revenue in 2021, up from $386K, along with 32,473 leads.

*Revenue is from a client-provided report, not Google Analytics.

What they had in common

Three different industries. One playbook.

Today we apply the same approach to AEO and GEO, so clients show up in AI answers as well as Google.

01

Content mapped to buyer intent

Every campaign started by targeting the keywords real buyers search, not just the ones with the biggest volume. Traffic that matches the offer is traffic that converts.

02

Authority earned through outreach

We built links to genuinely useful content, giving each site the authority it needed to outrank established competitors, even in an 87/100 market.

03

A system to convert the traffic

Rankings are only half the job. Where it fit the sales cycle, we added automated email sequences that turned new visitors into leads and customers.

How we measure

Honest numbers, clearly labeled.

Traffic, sessions and tracked revenue come from Google Analytics organic search data. Rankings come from rank-tracking software. Where a client tracked leads, customers or revenue outside Analytics, we use their reported figures and mark them with an asterisk.

Every client's market, budget and starting point are different, so results vary. What doesn't change is the process: a clear strategy, steady execution and reporting tied to leads and sales.

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