304-928-3832richard@haleassociations.comCharleston, WV · Serving clients nationwide
Top Rated on Upwork · 100% Job Success
Services

A complete A–Z marketing team, focused on revenue.

Search, AI answers, paid ads, content and lead generation — planned together, tracked to sales, and run by people with 16 years of doing it.

Search Engine Optimization

Rank for the searches your buyers actually make.

SEO is still one of the highest-ROI channels for our clients. We handle the technical foundation, on-page optimization, local SEO and authority building that move you onto page one — and keep you there.

Learn more about Search Engine Optimization →Technical SEO →White label SEO for agencies →Law firm SEO →Contractor SEO →Healthcare SEO →
What's included
  • Technical SEO audits and fixes
  • Keyword research and on-page optimization
  • Local SEO and Google Business Profile
  • Link building and digital PR

AEO & GEO

Show up in AI Overviews, ChatGPT, Gemini and Perplexity.

Answer Engine Optimization structures your content so it's chosen for featured snippets, AI Overviews and voice answers. Generative Engine Optimization helps your brand get cited and recommended by AI assistants.

Learn more about AEO →Learn more about GEO →
What's included
  • Question-first content and FAQ strategy
  • Schema markup and structured data
  • Entity and brand-mention building
  • AI visibility tracking

Paid Advertising

Turn on demand today with Google, Meta and LinkedIn Ads.

Campaigns built around cost per lead and return on ad spend — not clicks. We set up tracking first, so every dollar is tied to a call, form or sale.

Learn more about Paid Advertising →
What's included
  • Google Search and Performance Max
  • Meta (Facebook & Instagram) Ads
  • LinkedIn Ads for B2B
  • Conversion tracking and landing pages

Content Strategy

Content where every piece has a job.

From SEO articles to sales copy, we plan topic clusters and editorial calendars around what your buyers search and ask — so each piece ranks, answers or converts.

Ask about Content Strategy →
What's included
  • Topic cluster and keyword mapping
  • SEO articles and service pages
  • Copywriting for pages and ads
  • Content refreshes for existing pages

Lead Generation

A steady pipeline of qualified leads.

Leads are the lifeblood of service businesses. We build offers, landing pages and automated follow-up that turn visitors into booked calls — from discovery to closed deal.

Ask about Lead Generation →
What's included
  • Offers and lead magnets
  • High-converting landing pages
  • CRM and automation setup
  • Lead quality and conversion tracking

Social Media Marketing

Reach your audience where they spend their time.

Your buyers spend hours a day on social. We create content and campaigns that build your brand and drive measurable action, not just likes.

Learn more about Social Media Marketing →
What's included
  • Social strategy and content calendars
  • Content creation
  • Paid social campaigns
  • Community and reputation management

Web Design & Development

A website built to convert, not just impress.

Fast, SEO-ready WordPress sites that represent the work you do and make it easy for visitors to become customers.

Learn more about Web Design & Development →
What's included
  • Custom WordPress design and builds
  • Speed and Core Web Vitals
  • Conversion-focused page layouts
  • Site migrations and redesigns

Email Marketing

Follow up automatically and win back cold leads.

If you're not nurturing your leads, you're leaving revenue on the table. We build sequences and campaigns that keep you top of mind until buyers are ready.

Ask about Email Marketing →
What's included
  • Welcome and nurture sequences
  • Newsletters and campaigns
  • List segmentation
  • Reporting on opens, clicks and sales

Local SEO in West Virginia and Virginia

Based in Charleston, WV, we help local and regional businesses win the map pack and nearby searches — and we work with clients nationwide.

Why choose us

$500M+ in client revenue. We want you to be our next success story.

Long-term partnerships

82% of our clients stay with us three years or longer — because the work keeps paying off.

Real value

We keep our services affordable so more businesses can grow, without cutting corners on the work.

Results first

You get a partner as focused on leads and sales as you are, with reporting that shows exactly where you stand.

Treated like family

Direct access to experienced people who care about your business, not a rotating cast of account managers.

How we work

A proven process, refined over thousands of campaigns.

No guesswork, no black box. You'll know what we're doing, why, and what it's producing.

1

Audit

We dig into your site, rankings, competitors, tracking and AI visibility to find the fastest wins and the biggest gaps.

2

Strategy

A clear plan tied to your revenue goals: which channels, which keywords and topics, what it costs and what to expect.

3

Execute

Content, technical fixes, campaigns and pages shipped on schedule by people who've done it hundreds of times.

4

Measure & Scale

Clear reporting on leads and sales. We double down on what's working and cut what isn't.

What clients say

What working with us looks like.

SEO & lead generation★★★★★
“Richard has amazed us with his thoroughbred performance while working with us and I am delighted to recommend him to any firm which is serious on addressing their SEO, customer acquisition, lead generation and digital marketing challenges. He has a great customer oriented mindset and can do attitude.”
Rahul ShindeVice President & CIO · via LinkedIn
Facebook ads & marketing★★★★★
“When it comes to Facebook ads and marketing, Richard is one of the best. He knows not only targeting, copy, ad delivery, but also understands the buyer's complete journey from A to Z. He brings so much to a company and the results have been absolutely incredible.”
Stanislav NovakTranslator, Freelance · via LinkedIn

Read more recommendations on LinkedIn →See SEO case studies →

FAQ

Questions about our services.

Which services do I actually need?

It depends on where your leads come from today and where the gaps are. Most clients start with SEO and conversion tracking, then add paid ads, content or email as the plan calls for it. A free audit is the fastest way to find out.

What is the difference between SEO, AEO and GEO?

SEO gets your pages ranking in traditional search results. AEO (Answer Engine Optimization) structures your content so it's chosen for featured snippets, AI Overviews and voice answers. GEO (Generative Engine Optimization) helps your brand get cited and recommended by AI assistants like ChatGPT, Gemini and Perplexity.

How do you report on results?

You get clear, regular reporting that ties rankings, traffic and ad spend to the leads and sales they produce — plus specific recommendations for what to do next.

Do you work with local businesses?

Yes. We run local SEO for businesses in West Virginia, Virginia and across the country, including Google Business Profile optimization and location pages.

Can I start with just one service?

Absolutely. Many clients start with one channel and expand once they see results. We'll recommend the order that gets you the fastest return.

Find out what's holding your traffic back.

Get a free SEO audit with clear, prioritized next steps — no obligation, no jargon.

Technical & on-page review
Competitor & keyword gap snapshot
AI search visibility check

Get your free audit