304-928-3832richard@haleassociations.comCharleston, WV · Serving clients nationwide
Top Rated on Upwork · 100% Job Success

Social media marketing that grows your business.

Your customers spend hours a day on social media. We help you reach them with content and campaigns that build your brand, start conversations and turn followers into leads.

We manage your presence on
  • Facebook & Instagram
  • LinkedIn
  • YouTube
  • X (Twitter), TikTok and Pinterest
  • Paid social campaigns on every platform
16 yrs
in digital marketing
1,000+
clients served
$500M+
client revenue from organic traffic
100%
Job Success · Top Rated on Upwork
What is SMM?

Social media marketing, explained.

Social media marketing (SMM) uses platforms like Facebook, Instagram, LinkedIn and YouTube to grow your brand, generate leads, and support your customers. It works for businesses of every size — established brands and start-ups alike.

Social channels let you share content, photos and video, and talk directly with the people who buy from you. That personal connection builds trust, creates new fans, and gives customers a place to ask questions and share feedback — so you can respond faster than ever.

With the right plan, growing your social platforms increases sales, brings in new leads and helps build your email list, one of the most valuable assets any business can own.

What's included

Everything you need to win on social.

Social strategy

Which platforms, what to post and how often — built around your audience and goals.

Profile setup & optimization

We develop, optimize and maintain every profile so your brand looks consistent and professional.

Content creation

Posts, graphics and short-form video your audience actually wants to engage with.

Paid social ads

Facebook, Instagram and LinkedIn campaigns targeted by interest, location and job title.

Community management

Responding to comments and messages so no lead or customer question slips through.

Reporting

Clear reporting on reach, engagement, leads and the sales social media drives.

How it works

Our social media process.

1

Audit

We review your current profiles, audience, competitors and what's working today.

2

Strategy & calendar

A content plan and posting calendar matched to your goals and each platform.

3

Create & publish

We produce and schedule content and launch paid campaigns where they make sense.

4

Engage & optimize

We manage the conversation, track results and refine what we post and promote.

Why social media

Reach your buyers where they already spend their time.

Brand awareness

Stay visible to the people most likely to buy from you.

Real relationships

Talk directly with customers and build the trust that leads to sales.

Leads and email growth

Turn followers into leads and grow the email list you own.

Faster customer service

Answer questions and resolve concerns in public, quickly.

What clients say

What clients say about our social media work.

Facebook ads & marketing★★★★★
“When it comes to Facebook ads and marketing, Richard is one of the best. He knows not only targeting, copy, ad delivery, but also understands the buyer's complete journey from A to Z. He brings so much to a company and the results have been absolutely incredible.”
Stanislav NovakTranslator, Freelance · via LinkedIn
Organic search★★★★★
“What Richard doesn't know about organic search isn't worth knowing. His depth of understanding on SEO is outstanding and he is a fountain of knowledge across the business. He has his finger on the pulse of new technology and innovations and is always quick to recommend new content ideas and ways of working. His knowledge and understanding however isn't just limited to SEO, he has an excellent grasp of all Social Media marketing channels and a sound strategic mind which challenges the status-quo.”
Jay WilliamsMedical Director, Orange Regional Medical Center · via LinkedIn

Read more recommendations on LinkedIn →See SEO case studies →

FAQ

Social media questions, answered.

What is social media marketing (SMM)?

Social media marketing is using platforms like Facebook, Instagram, LinkedIn and YouTube to build your brand, engage customers and generate leads — through both organic content and paid advertising.

Which social media platforms should my business be on?

The ones your customers use. B2B companies usually do best on LinkedIn, while local and consumer brands tend to win on Facebook, Instagram and YouTube. We'll recommend where to focus.

Do you create the content?

Yes. We plan, create and schedule posts, graphics and short-form video, and we can work with photos and video you already have.

Do you run paid social ads?

Yes. We run targeted campaigns on Facebook, Instagram and LinkedIn, with tracking set up so you can see the leads and sales they produce.

How do you measure social media results?

We report on reach and engagement, but focus on what matters to your business: leads, email sign-ups, sales and the return on your ad spend.

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