While Donald Trump has certainly sparked interest for the Twitter platform as of late, it’s still a powerful social media platform that has a lot of influence in the world.
Twitter has changed a lot over the years trying to keep up with Facebook, Instagram, Snapchat and other social media giants. Despite being under those platforms in growth and user bases, Twitter can still drive a lot of business when leveraged correctly.
So, how can you use Twitter marketing to grow your business?
Twitter is one of the most popular social media websites in the world. The success of Twitter is marked by the company’s IPO last year, its continued growth and the power of the Twitter platform. Twitter was original, unlike no other social community at the time it was launched in 2006. Today, Twitter has million of users and that equals opportunity for your business.
As of 2018, Twitter has 330 million active users with 100 users being active daily. 500 million tweets are sent every day. Many companies have invested a lot of time, money and effort marketing on Twitter and with good results. Every company has that same opportunity but you need to have a social media marketing plan to ensure your ROI, outsourced or not. Below, we’ll explain how your company can prevail on one of the largest social media platforms in the world.
The Importance Of Your Twitter Profile
Many companies fail to realize the importance of your Twitter profile but studies have shown that interactive profiles are a crucial element from the get go. When someone comes across your name via search, your profile is the first thing they will see. Your Twitter profile should stand out among the crowd in a good way. Boring profiles with unattractive and uninviting images could doom your Twitter account from the beginning.
First, make sure your Twitter profile is built with relative pictures that are interactive and attractive. Make sure you write descriptive sentences about your business, it should be detailed as much as possible. Consider using a collage. Twitter recently updated their design and it gives your profile picture more expression, so make I work in your favor.
Properly Using Creative Hashtags
Hashtags are an important element to Twitter. Hashtags are plentiful, equal to the millions of tweets that are sent out daily. Hashtags categorize conversations into groups, a technique that is important to any social media marketing campaign. The key is finding what hashtags to use. This will depend on your business of course but I’ll give you an example. If you are a retailer, hashtags such as #retail and #shopping are going to be hashtags your company would use. Hashtag your products, ideas and services. You should always make sure that your hashtags are relative to your tweets.
Hashtags can be used in a number of different ways to help users find your business.
- Use a specific hashtag for products and services
- Use hashtags to stack your content
- Use hashtags to find competitors
- Use hashtags to research
- Use hashtags to find brand mentions
This can be used for marketing, lead generation and customer service. You should consider getting a hashtag list together so everyone in your company is aware of the correct hashtags to use. Using the right hashtags will be important to every social media marketing campaign you run on Twitter.
Hashtags can trend quickly, so you have to be on your toes. You can use tools like Google Trends to find trending topics.
When To Send A Tweet And When Not To
The time and day that you send your tweet matters. There’s been a lot of different studies and analysis on the best and worse times to tweet on Twitter. Knowing your niches behavior is important. You want you tweets to be optimized and perform the best that it can, right? If you’ve been on Twitter, you can tell which post are automated and scheduled. There’s nothing wrong with scheduling tweets but all day? You don’t have to send tweets out every minute, 24 hours a day, to get good results. You do need to make sure your sending tweets at peak hours.
For Twitter, the best times to tweet are between 9AM-3PM Monday through Thursday. The peak times for these days are 1PM-3PM. Leads increase by 55 percent as well as numbers across the board. Statistics drop off big after 8PM, don’t waste your time sending out tweets afterward. Friday, 10AM-2PM for Twitter. Results drop off for tweets after 3PM.
Connecting With Your Niche
It doesn’t matter if you’re running Twitter campaigns or your networking, connecting to other professionals in your niche is important. There’s a variety of benefits when you connect with other Twitter accounts. For one, it gives you or your company the opportunity to grow your network. It will also increase your chances of your tweets being favorited, retweeted and shared.
In business, you can never have enough connections and resources. Your new social connections and interactions can open doors to new opportunities and new business. Connecting with niche related professionals can help you gain an advantage over your competition, the possibilities are endless. It’s a great way to learn, interact and share information that may benefit one, the other or both.
Using Twitter Ads
From what I’ve seen, it’s a combination of organic Twitter marketing and Twitter ads that get the best results. Twitter ads are relatively inexpensive. Just like with Facebook ads, Instagram ads or YouTube ads, Twitter offers your business a number of different advertising options.
When done correctly, Twitter can be an effective channel for your business.