As social media marketing becomes more of a ranking factor in search engines, it’s becoming more important to have good social media metrics for search engine optimization purposes. Most of you probably already know about popular social media websites. More then likely, you already have a Facebook account, Twitter account or a YouTube account. If you don’t, take the time to get your accounts started and you can always come back to learn about social media marketing.
Today, we’re going to take a look at social media marketing on Twitter. Twitter is one of the largest social media platforms in the world. At the time of this article, Twitter has around 255 million active users. Not as much as Facebook but 255 million users is not that bad. Rather, 255 million equals opportunity.
There’s a number of different social media marketing techniques you can use to optimize your Twitter platform for your business. From hashtags to eye-catching tweets, you should take the time to see how Twitter can work for you and your business. I’ll teach you that in a later article.
For now, lets talk about a great tool for Twitter known as FollowerWonk. FollowerWonk is an awesome Twitter tool that you can use to evaluate data in a number of different ways. One social media marketing technique used for Twitter is following other Twitter accounts in your niche. Real quickly, why is this important? This allows you to follow and learn from leading names in your niche. It even opens the doors to possibly having an authority Twitter account follow you back and share your tweets. With FollowerWonk, you can search your keywords and you can find authority accounts in your niche.
You can do a lot with this Twitter tool and it doesn’t cost much. You’ll also be able to use this tool to look up the authority of Twitter users, you’ll know how much their Twitter account is valued. Following authority accounts can increase your own authority. Remember, just like a website has authority and value, your social channels do as well. Many fail to realize this. Your social channel can gain value, domain authority and other important metrics.
Below, you’ll find my review on FollowWonk. For the record, I’m not affiliated with this tool or the developer. This is just my honest review on this SMM tool. I made this video a few months ago. I go over all the different features in the video. My conclusion, this is a good Twitter tool that will benefit you, well worth the small cost.