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AI search visibility check
When buyers ask ChatGPT, Gemini or Perplexity who to hire, AI decides which brands to mention. Our GEO and AI SEO services make sure yours is one of them.
Generative engine optimization (GEO) is the practice of improving how your brand shows up in AI-generated answers. Tools like ChatGPT, Gemini and Perplexity don't show a list of ten links; they write an answer and mention a handful of businesses. GEO is about being one of them.
AI models build those answers from what they've learned about your brand across the web and from the pages they retrieve in real time. That means GEO goes beyond your own website. It covers how clearly your site explains what you do, how often trusted sources mention you, how consistent your business information is, and whether AI crawlers can access your content.
Our AI SEO services combine GEO with traditional SEO and answer engine optimization (AEO), so you're visible wherever your buyers search: Google, AI Overviews and AI assistants.
All three work together. SEO earns rankings, AEO earns answers, and GEO earns recommendations in AI-generated responses.
| GEO | AEO | SEO | |
|---|---|---|---|
| Goal | Get mentioned and recommended by AI | Be chosen as the direct answer | Rank pages in search results |
| Where it shows up | ChatGPT, Gemini, Perplexity, Copilot | AI Overviews, snippets, voice | Traditional organic listings |
| Main levers | Brand mentions, entity clarity, citable content | Answer-first content, schema | Keywords, links, technical health |
| Measured by | AI mentions, share of voice, AI referrals | Answer visibility, citations | Rankings, traffic, conversions |
We test the prompts your buyers use across AI tools to see if, and how, your brand is mentioned compared with competitors.
Consistent business information across your site, profiles and directories, plus Organization schema, so AI clearly understands who you are.
Clear definitions, original insights, stats and comparisons: the content AI tools prefer to quote and link to.
Earning mentions on trusted publications, industry sites, roundups and review platforms that AI models rely on.
Technical checks so AI crawlers like GPTBot and PerplexityBot can reach and understand your key pages.
Tracking AI referral traffic in GA4 and your share of voice across priority prompts over time.
We benchmark what ChatGPT, Gemini and Perplexity say about you and your competitors today.
We identify the prompts, topics and sources that drive recommendations in your market.
We improve your content and entity signals and build mentions on sources AI trusts.
We track AI mentions, referral traffic and leads, and keep refining as the models change.
AI answers mention a handful of brands. If you're not one, you're invisible for that buyer.
Visitors referred by AI tools have already been told you're a good fit.
Most competitors aren't optimizing for AI yet, so early movers win share of voice.
As search shifts toward AI, GEO protects the pipeline your SEO built.
“What Richard doesn't know about organic search isn't worth knowing. His depth of understanding on SEO is outstanding and he is a fountain of knowledge across the business. He has his finger on the pulse of new technology and innovations and is always quick to recommend new content ideas and ways of working. His knowledge and understanding however isn't just limited to SEO, he has an excellent grasp of all Social Media marketing channels and a sound strategic mind which challenges the status-quo.”
“Richard Hale has worked on a wide range of projects, including SEO and ad campaigns, for me for over a decade. He is a cost-effective partner for small businesses, with a common-sense approach to SEO and ad spend. He is very knowledgeable, gets results, and provides excellent reporting so you know where your website stands. Richard also provides actionable insights about how to improve that can be implemented. If you are looking for a straight-shooter partner who will help you achieve your goals, talk to Richard Hale.”
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We provide white-label GEO for agencies that want to offer AI search optimization under their own brand.
AI search builds on strong SEO. See all services.
Generative engine optimization is the practice of improving how your brand appears in AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Microsoft Copilot, so AI mentions and recommends your business when buyers ask questions.
GEO improves the signals AI models use when they write an answer: how clearly your website explains what you do, how often trusted sources mention you, how consistent your business information is, and whether AI crawlers can access your content.
No, but they're closely connected. SEO helps your pages rank in search results; GEO helps your brand get mentioned inside AI-generated answers. Strong SEO makes GEO more effective, which is why we run them together.
They overlap. AEO focuses on being the direct answer in search features like AI Overviews and featured snippets. GEO focuses on being mentioned and recommended in conversational AI tools. Most businesses benefit from both.
We track how often your brand appears across a set of priority prompts in AI tools, your share of voice versus competitors, AI referral traffic in Google Analytics, and the leads that traffic produces.
No one can guarantee what an AI model says, but we can significantly improve your chances by strengthening the signals these tools rely on: clear content, consistent business information, and mentions on sources AI trusts.
Get a free SEO audit with clear, prioritized next steps — no obligation, no jargon.