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Top Rated on Upwork · 100% Job Success
About Hale Web Development
16 years of turning search into revenue for businesses like yours.
Hale Web Development was founded by Richard Hale, who also runs Richard Hale Media and TeachingOnlineBusiness.com — all built around one goal: helping businesses grow.
Richard has helped clients generate over $500M in sales through SEO, paid search, social, content and lead generation — and today leads the work on AEO and GEO so clients show up in AI answers too.
16 yrs
in digital marketing
1,000+
clients served
$500M+
client revenue from organic traffic
82%
of clients stay 3+ years
73%
of clients come by referral
Our story
Built by a practitioner, not a sales team.
Richard started Hale Web Development in 2012 with a simple belief: marketing should be judged by the sales it produces, not by rankings or traffic alone. Sixteen years and more than 1,000 clients later, that hasn't changed.
We've worked with everyone from small, family-run companies to some of the biggest brands in the world, including Adobe — across more than 100 industries. Richard holds Top Rated status on Upwork with a 100% Job Success Score.
He also teaches what he practices. Through TeachingOnlineBusiness.com and his YouTube channel, Richard shares the same SEO and marketing frameworks we use for clients.
How we're different
What sets us apart from other agencies.
01
Sales-focused strategies
More customers means more revenue, and more revenue means more opportunity. Every strategy we build is aimed at growing sales — not just traffic or rankings.
02
Proven frameworks
After thousands of campaigns, we know what works and what doesn't. That's why our clients tend to see results faster.
03
Real experience
From local service businesses to global brands, we've seen almost every situation — and we have the reviews, portfolio and case studies to back it up.
04
Partnership, not a contract
When you work with us, you work with people who care about your business. The best results come when both sides are invested, and we treat clients like family.
One team for every channel.
See how each service works on our services page.
What clients say
Trusted by clients for over a decade.
Client for over a decade★★★★★
“Richard Hale has worked on a wide range of projects, including SEO and ad campaigns, for me for over a decade. He is a cost-effective partner for small businesses, with a common-sense approach to SEO and ad spend. He is very knowledgeable, gets results, and provides excellent reporting so you know where your website stands. Richard also provides actionable insights about how to improve that can be implemented. If you are looking for a straight-shooter partner who will help you achieve your goals, talk to Richard Hale.”
Organic search★★★★★
“What Richard doesn't know about organic search isn't worth knowing. His depth of understanding on SEO is outstanding and he is a fountain of knowledge across the business. He has his finger on the pulse of new technology and innovations and is always quick to recommend new content ideas and ways of working. His knowledge and understanding however isn't just limited to SEO, he has an excellent grasp of all Social Media marketing channels and a sound strategic mind which challenges the status-quo.”
Read more recommendations on LinkedIn →See SEO case studies →
How we work
A proven process, refined over thousands of campaigns.
No guesswork, no black box. You'll know what we're doing, why, and what it's producing.
1
Audit
We dig into your site, rankings, competitors, tracking and AI visibility to find the fastest wins and the biggest gaps.
2
Strategy
A clear plan tied to your revenue goals: which channels, which keywords and topics, what it costs and what to expect.
3
Execute
Content, technical fixes, campaigns and pages shipped on schedule by people who've done it hundreds of times.
4
Measure & Scale
Clear reporting on leads and sales. We double down on what's working and cut what isn't.