304-928-3832richard@haleassociations.comCharleston, WV · Serving clients nationwide
Top Rated on Upwork · 100% Job Success

Technical SEO services that fix what's holding you back.

Slow pages, indexing problems, broken structure and messy migrations quietly cap your rankings. Our technical SEO services and SEO audits find the issues and fix them, so your content can finally perform.

We find and fix
  • Crawling & indexing problems
  • Slow pages & Core Web Vitals
  • Site structure & internal linking
  • Schema & structured data
  • Risky site migrations & redesigns
16 yrs
in digital marketing
1,000+
clients served
$500M+
client revenue from organic traffic
100%
Job Success · Top Rated on Upwork
What is technical SEO?

Technical SEO, explained.

Technical SEO is the work that makes your website easy for search engines and AI tools to crawl, understand and index. It covers the foundation underneath your content: site speed, mobile usability, site architecture, internal links, structured data, redirects and how your pages are rendered.

You can have great content and strong backlinks, but if Google can't crawl a page, indexes the wrong version, or your site is slow on mobile, rankings stall. Technical issues are often invisible to site owners, which is why a professional SEO audit is usually the fastest way to unlock growth.

Our technical SEO services start with a detailed audit, then we prioritize and fix the issues that matter most. Because we also build websites, we don't just hand you a report. We can implement the fixes, too.

Our SEO audit

What our technical SEO audit covers.

Every audit ends with a prioritized list of fixes, ranked by impact, not a 200-page export from a tool.

What we checkWhy it matters
Crawling & indexingRobots.txt, sitemaps, canonicals, noindex tags, crawl errorsPages Google can't crawl or index can't rank
Speed & Core Web VitalsLCP, INP, CLS, images, scripts, hostingSlow sites lose rankings and conversions
Site architectureInternal links, URL structure, orphan pages, depthHelps search engines find and prioritize key pages
On-page technicalTitles, headings, duplicate content, broken links, redirectsRemoves signals that confuse search engines
Structured dataOrganization, LocalBusiness, Service, FAQ schemaEarns rich results and helps AI understand you
AI search readinessAI crawler access, entity signals, answer-ready contentKeeps you visible in AI Overviews and AI tools
What's included

Our technical SEO services.

Technical SEO audit

A full audit of your site with a prioritized, plain-English action plan.

Crawling & indexing fixes

Sitemaps, robots.txt, canonicals and redirects fixed so the right pages get indexed.

Site speed & Core Web Vitals

Performance tuning, including WordPress speed optimization, to make pages fast on every device.

Schema & structured data

Markup that earns rich results and helps search engines and AI understand your business.

Architecture & internal linking

A clear site structure that pushes authority to the pages that drive revenue.

SEO migrations

Redesigns, domain changes and platform moves planned so you keep the rankings you've earned.

How it works

Our technical SEO process.

1

Crawl & audit

We crawl your site and review Search Console, analytics and performance data.

2

Prioritize

We rank every issue by impact and effort, so the biggest wins come first.

3

Fix

We implement the fixes ourselves or work alongside your developer.

4

Monitor

We track indexing, speed and rankings to confirm the fixes are working and catch new issues.

Why technical SEO matters

Everything else in SEO depends on it.

Unlock rankings

Fixing technical issues often produces the fastest ranking gains of any SEO work.

Faster, better-converting site

Speed improvements help visitors as much as they help search engines.

Protect your traffic

Catch problems before they cost you rankings, especially during redesigns.

Ready for AI search

Clean, structured sites are easier for AI tools to understand and cite.

What clients say

What clients say about our SEO work.

Organic search★★★★★
“What Richard doesn't know about organic search isn't worth knowing. His depth of understanding on SEO is outstanding and he is a fountain of knowledge across the business. He has his finger on the pulse of new technology and innovations and is always quick to recommend new content ideas and ways of working. His knowledge and understanding however isn't just limited to SEO, he has an excellent grasp of all Social Media marketing channels and a sound strategic mind which challenges the status-quo.”
Jay WilliamsMedical Director, Orange Regional Medical Center · via LinkedIn
SEO & lead generation★★★★★
“Richard has amazed us with his thoroughbred performance while working with us and I am delighted to recommend him to any firm which is serious on addressing their SEO, customer acquisition, lead generation and digital marketing challenges. He has a great customer oriented mindset and can do attitude.”
Rahul ShindeVice President & CIO · via LinkedIn

Read more recommendations on LinkedIn →See SEO case studies →

Want to know what's holding your site back?

Get a free SEO audit and a prioritized list of the technical fixes that will make the biggest difference.

Works best together

Technical SEO is the foundation for every other channel. See all services.

FAQ

Technical SEO questions, answered.

What is technical SEO?

Technical SEO is the process of optimizing your website's infrastructure so search engines can crawl, render and index it efficiently. It includes site speed, mobile usability, site architecture, structured data, redirects and indexing controls.

What is a technical SEO audit?

A technical SEO audit is a detailed review of your website's technical health. It identifies issues like crawl errors, indexing problems, slow pages, broken links, duplicate content and missing structured data, then prioritizes what to fix.

Why is technical SEO important?

If search engines can't properly crawl and index your site, even great content won't rank. Technical SEO removes those barriers, improves site speed and user experience, and creates the foundation all other SEO work depends on.

How often should I get an SEO audit?

Most businesses benefit from a full audit at least once a year, plus a check before and after any redesign, migration or major site change. Larger or frequently updated sites benefit from ongoing monitoring.

Do you implement the fixes or just provide a report?

Both options are available. We can implement technical fixes ourselves, including WordPress speed and structural changes, or provide a prioritized plan for your developer and support them through it.

Can you help with a website migration or redesign?

Yes. We plan SEO migrations so URLs, redirects, content and tracking carry over correctly, which protects the rankings and traffic you've already earned.

Find out what's holding your traffic back.

Get a free SEO audit with clear, prioritized next steps — no obligation, no jargon.

Technical & on-page review
Competitor & keyword gap snapshot
AI search visibility check

Get your free audit