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Technical & on-page review
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AI search visibility check
Offer SEO, local SEO and AI search optimization to your clients without hiring an SEO team. We do the work behind the scenes; you keep the client relationship, the brand and the margin.
White label SEO is when an agency partners with an SEO provider to deliver SEO services to its clients under the agency's own brand. You sell and manage the relationship; your white label partner does the strategy and fulfillment behind the scenes.
It lets marketing agencies, web designers and consultants add SEO to their offer, or scale it, without the cost and risk of hiring, training and managing an in-house team. You set your own pricing to clients, and your clients get senior-level SEO under your name.
Hale Web Development has delivered SEO for 1,000+ businesses over 16 years. As your white label SEO partner, we bring that experience to your clients, including AEO and GEO, which most agencies can't fulfill in-house yet.
Every agency needs a way to fulfill SEO. Here's how the options compare.
| White label partner | Hiring in-house | Freelancers | |
|---|---|---|---|
| Cost to start | Pay as you sell | Salaries, benefits, tools | Varies widely |
| Time to launch | Start with your next client | Months to hire and train | Time to vet and manage |
| Depth of expertise | 16 years across 100+ industries | Depends on who you hire | Often one specialty |
| AEO & GEO | Included | Rare skill set to hire | Rarely offered |
| Scales with demand | Yes | Only by hiring more | Limited capacity |
Keyword strategy, on-page optimization, Google Business Profile, citations and location pages for your clients.
Answer engine and generative engine optimization so your clients show up in AI Overviews, ChatGPT and Perplexity.
In-depth audits and fixes for speed, indexing, schema and site structure, ready to present to clients.
SEO content and quality backlinks that build authority for each client.
Clear reporting on rankings, traffic and leads that you can share with your clients.
Audits and strategy input to help you close SEO deals with prospects.
We learn about your agency, your clients and how you want to sell and present SEO.
You bring a client; we audit their site and build a plan you can present as your own.
We do the work behind the scenes while you own the client relationship.
You get reporting to share with clients and recommendations to grow each account.
Add SEO, AEO and GEO to your services and start selling with your next client.
No salaries or training costs. You set the price your clients pay.
Your clients get 16 years of SEO experience, without you having to hire it.
We work behind the scenes so your agency stays the face of every client relationship.
“Richard Hale has worked on a wide range of projects, including SEO and ad campaigns, for me for over a decade. He is a cost-effective partner for small businesses, with a common-sense approach to SEO and ad spend. He is very knowledgeable, gets results, and provides excellent reporting so you know where your website stands. Richard also provides actionable insights about how to improve that can be implemented. If you are looking for a straight-shooter partner who will help you achieve your goals, talk to Richard Hale.”
“Richard has amazed us with his thoroughbred performance while working with us and I am delighted to recommend him to any firm which is serious on addressing their SEO, customer acquisition, lead generation and digital marketing challenges. He has a great customer oriented mindset and can do attitude.”
Read more recommendations on LinkedIn →See SEO case studies →
Let's talk about your clients and how a white label SEO partnership could work for you.
Resell any of our services under your brand. See all services.
White label SEO is when an agency resells SEO services under its own brand while a partner provider handles the strategy and fulfillment behind the scenes. The agency owns the client relationship; the partner does the work.
You sell SEO to your clients and bring them to us. We audit each site, build the plan, do the work and provide reporting you can share. Your clients work with your agency, and you set your own pricing.
The terms are often used interchangeably. Both let an agency sell SEO services it doesn't fulfill in-house. White label typically emphasizes that the work is delivered entirely under your agency's brand.
For most agencies, yes. It lets you add a high-demand service and recurring revenue without the cost and risk of building an SEO team, and lets you scale up or down with demand.
Yes. We handle Google Business Profile optimization, citations, reviews strategy and location pages for local businesses you serve.
Yes. We offer answer engine optimization and generative engine optimization on a white label basis, so your agency can sell AI search optimization before most competitors can.
Get a free SEO audit with clear, prioritized next steps — no obligation, no jargon.