To properly optimize your site locally for both the search engines and users, you might want to use the tips mentioned in this article. They are in no way comprehensive, but they will improve your ranking and attract more traffic.
Use Citations Properly
Getting citations in the major regional, global as well as local directories is imperative for any SEO campaign. Citations can go a long way in helping you create authority and credibility for your site. More importantly, citations can contribute to drive useful traffic to your site. Also, if you don’t have a website yet, the local listings can create more visibility for your business.
That having being said, ensure that:
- The citations are consistent
- You have various locally and industry relevant domains that mention your enterprise in a positive way
- The citations that you use are from high-quality websites
- You find a way to have your company mentioned in blog posts and even local newspapers.
Ensure You Have A Physical Address
It is imperative to ascertain that you have a consistent address for the town you want to optimize for. Ideally, the address of your premises should be close or within the area that you are targeting. Here are some good tips.
Make Sure The Contacts in your Site Matches The contact details on GMB
If you want to optimize your site locally, then the name, address, and phone number found on your website should be the same in the Google My Business(GMB), Google Plus, directory listings or any other website.
Give Each Product or Service Its own Page
If your business offers multiple products and services, then you will want to place each of them on different pages, each providing relevant and specific details. Ideally, you will want to link all these pages to a single web page that summarizes all the products and services you provide.
Different Business Locations Should Have Different Webpages
If your company has various branches, you will want to create distinct pages for each location as well. This will help you to optimize your website properly for each particular region.
Maximize on website And Business Reviews
Today, Google takes reviews about enterprises very seriously as people tend to check on reviews to get insight on what the company in question offers and whether it will benefit them or not.
Well, there a lot of ways to get reviews, but the best is to urge your clients to write reviews about your business and the experience they had while transacting with you. Of course, keeping high standards, professionalism and ensuring customer satisfaction is the best way to guarantee positive results. According to Abacus Marketing SEO marketing experts, writing fake reviews will only hurt your reputation and the integrity of your business as a whole.
So, use these tips and you should be on the right path when optimizing your website locally.
Great tips Richard
Citations and reviews are a great way for local businesses to boost their SEO.
Clement
Hey Clement. Absolutely. Local citations are good for building SEO, always wanting to keep your citation marks consistent across all platforms you use. It’s a trust factor, that with reviews also. Especially for new businesses coming online and beginning the foundation of their branding.
Thanks for the comment!
Hi Richard,
I confess I don’t know what citations are. What are they? Gee, I’m going to have to learn more about SEO, especially for local sites, since I do blog for others.
Carol
Hi Carol.
Thanks for the comment. Local citations refer to platforms that allow a company to list a business. Many of these allow for reviews. Examples would be Yelp, Yellow Pages, Super Pages or Dex. These platforms allow you to list your business name, description, address, some of them allow for a URL. You have to be careful where you place these Carols, but many of them have high authority and good marks with SEO. Very important to build these consistently, referring to using the right address, business name, correct URLs. They can help you improve your local rankings, they can benefit your SEO globally. I see more results on the local level, but there’s many benefits to them. Trust, exposure, more chances to appear in Google, increases your chances of appearing on Google Maps also. I would recommend it to anyone promoting locally.
Thanks for taking the time to comment Carol!